1. Heuristic Evaluation VINCENT SCHOENMAKERS CARLOS A. TIJERINA IBARRA EDGAR I. VILLANUEVA

3. Overview Purpose of the Site User Tasks Performed Nielsen’s Heuristics Questions

4. Purpose of the Site Buy, Sell or Trade-In your car. Online marketplace for car shoppers and sellers. It aggregates millions of new, used, and certified second-hand cars from thousands of dealers and private sellers. It also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information.

5. Available Tasks on the Site Cars for Sale Sell my Car Trade-In my Car Car Research & Reviews Find Local Dealers Financing Deals (Loans) Insurance

6. User Tasks Performed Search for a vehicle, compare multiple selections, and choose one to buy. Trade-in a vehicle successfully.

7. Nielsen’s Usability Heuristics

8. Visibility of System Status User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

9. Match between System and the Real World User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

10. User Control and Freedom User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

11. Consistency and Standards Inconsistent navigation tab styles between tasks

12. Error Prevention User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

13. Recognition rather than Recall User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

14. Flexibility and Efficiency of Use User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle *No Accelerators Found

15. Aesthetic and Minimalist Design User Task #1: Search for a VehicleUser Task #2: Trade-in a Vehicle

16. Help Users Recognize, Diagnose, and Recover from Errors User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

17. Help and Documentation User Task #1: Search for a Vehicle User Task #2: Trade-in a Vehicle

18. Questions?