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3 Ways to Use GoPro for Your Nonprofit Marketing.

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Presentation on theme: "3 Ways to Use GoPro for Your Nonprofit Marketing."— Presentation transcript:

1 3 Ways to Use GoPro for Your Nonprofit Marketing

2 Content Page with Text and Photo 2013 EMMY-WINNING CAMERA America’s best-selling, high-definition, personal camera WEARABLE, WATERPROOF, WI-FI-CAPABLE Can be mounted for hands-free filming Instantly share videos via Facebook, Instagram, email and more! INCLUDES THE GOPRO APP AND SOFTWARE GoPro’s free application enables content preview, playback, and easy sharing Free software allows editing SMALLER. LIGHTER. MIGHTIER. What is the GoPro HERO3+?

3 Idea: Show your latest event, mission, or success story, and then share on newsletters, your website, or on social media pages – Goal: By sharing your latest activity, constituents will see your organization as an active nonprofit that is taking steps to help the cause you’re passionate about. This will also give you fresh, relevant content to keep your constituents interested. Example: Humane Society – Use GoPro to show volunteers playing with new animals that have come to the shelter, or even feature an “New Friend of the Month” and include it in e-newsletters. Build Awareness SHOW WHAT’S NEW!

4 Idea: Attach a GoPro camera to a volunteer for a day to show behind-the-scenes work and detailed videos of tasks that a potential volunteer would be completing. – Goal: This shows potential volunteers a preview of their duties, and can assist in showing them how to handle certain tasks and situations. This also reduces the amount of time your staff has to spend physically training new volunteers. Example: Retired Race Horse Rescue – Show volunteers feeding and caring for horses. While volunteers obviously should still see an actual demonstration of these methods, previewing these tasks with a video will reduce the amount of time staff will have to spend explaining the jobs. Easier Training for Volunteers SHOW THEM THE ROPES!

5 Idea: Show before and after shots of work your organization has accomplished – Goal: Show constituents that their support is making a difference, and why support is needed. Example: Nature conservation organization – Show time-lapse starting with a littered park, then use mount to let GoPro capture your team revitalizing the area. This could be a lengthy video, so use the time-lapse feature on GoPro’s free software to move quickly through frames. Advocate for Your Cause! SHOW THE DIFFERENCE YOU’RE MAKING!

6 A Day in the Life: Helicopter Training A Day at the Honolulu Humane Society Saving a Kitten See GoPro in Action!

7 GoPro HERO3+ vs. iPhone WHY GOPRO IS BETTER FOR YOUR ORGANIZATION Waterproof Durable Mountable Higher quality video Comes with editing software

8 Social media updates – Wi-Fi allows immediate upload Share in emails to potential donors Thank-you emails to current donors E-Newsletters Promote upcoming events Create a YouTube Channel of videos Add to website pages You’ve Filmed Your Masterpiece… NOW WHAT?

9 Download the GoPro Studio Software for FREE from the GoPro website Key Features – GoPro Edit Templates make it easy to create GoPro-style videos – Trim, edit, and mix video clips – Add titles, music, audio tracks and more – Fisheye adjustment control – Adjust video playback speed for fast or slow motion – Export video still frames at full resolution – Create videos from time-lapse photo sequences – Supports GoPro, Canon ®, Nikon ® and other constant frame rate H.264 mp4 and mov. formats GoPro Studio Software CREATING PROFESSIONAL-QUALITY VIDEOS HAS NEVER BEEN EASIER

10 Affordable Options HERO3 White Features: Captures 3 frames/second Built-in Wi-Fi Waterproof and mount- compatible Time-lapse mode allows photos to be captured at.5, 1, 2, 10, 30, or 60 second intervals Price: $199.99 HERO3+ Silver Features: Captures 10 frames/second 4x faster Wi-Fi Enhanced low-light performance 30% longer battery life Waterproof and mount- compatible Time-lapse mode allows photos to be captured at.5, 1, 2, 10, 30, or 60 second intervals 3x reduction in imaging artifacts Improved audio Price: $299.99 HERO3+ Black Features: Captures 30 frames/second SuperView allows extra wide- angle perspective Auto Low Light automatically adjusts frame rate for greater low-light performance 30% longer battery life 4x faster Wi-Fi Sharper lens Waterproof and mount- compatible Continuous Photo shoots full- resolution stills at 3, 5, and 10 frames/second 2x reduction in image artifacts Improved audio Price: $399.99

11 Additional Accessories MOUNT YOUR GOPRO Head Strap + Quick Clip $19.99 Chest Harness $39.99

12 DonorPro is the premier provider of cloud-based fundraising and donation management solutions helping thousands of nonprofit professionals around the globe increase donors and dollars and make a difference with affordable, easy-to-use, multi-channel, online fundraising platforms. Visit our website to schedule your free demo, attend a free webinar, or learn more about how to with DonorProour website Power Your Purpose


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