1. 1 A new dimension in trade Presented by Rudolf Riedl AsiaCenter Budapest, Hungary

2. 2 Facts and figures Investment of 200 million Euros AsiaCenter is owned by STRABAG AG Size of the building: 205.000 m2 (125.000 ready today) Number of premises 1500 (850) Stock facilities 10 000 m 2 4000 m 2 offices 2200 parking places End of construction: 2011

3. 3 Solid Company Background

4. 4 CBTC project support Mr. Yu Guangzhou visiting the project Prime Minister of Hungary receiving CBTC delegation Signing ceremony of CBTC, Beijing 2007 Ms. Katalin Szili, Speaker of the Hungarian Parlament meeting Mr. Wu Bangguo

5. 5 Doing business in Hungary – Why? Geographical advantage Ideal location Gate to the South –East Europe EU membership Free trade – Direct Access to European Union Qualified and experienced workforce –Corporate culture: working with foreign investors since 1972 –Competitive labour force costs (Hungary : EU = 1:4.4) –well-structured education & training system Incentives (investment – related incentives)

6. 6 Regional Scope

7. 7 Trade Channels in the CEE Region

8. 8 Purchasing Power in EU

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12. 12 Services what we can support Services to establish your business: Services to run your business: –Legal services –Visa arrangement –Bookkeeper/tax adviser –Basic background information –Logistic services/custom clearance –Marketing support –Event hosting support –Interpreter/translator –Telecommunication services Basic services - 24 hours security service - Cleaning service - Bank, restaurants, cafes - free, guarded underground and open parking places

13. 13 Why is it worth to be our partner? 1.Additive sales turnover 2.Wholesale as well as C&C trade 3.CBTC serves as a platform to enter the EU market. 4.Competitive lease conditions 5.CBTC performs as purchase source for the retailers 6.Logistical benefits (place easy to reach) 7.Opportunity of flexible area developing 8.Constant Marketing support 9.Good knowledge about target markets 10.Good relationship to trade organisations. 11.Multicultural approach

14. 14 Fittings Industrial parts IT Fashion Accessories (sun)glasses bags telecommunication Household electronics Shoes Textile Target sectors

15. 15 What we can offer Flexibility –need for extra space during season –Permanent extra space for future growth Sales concentration –Focus on core competence –Attractive for all relevant retailers to visit –Info concentration –Increase professionalism of the value chain –„Social” concentration Marketing concentration –Joint surveys –Joint fashion shows –Joint communication

16. 16 Trade Promotions Loyalty card & Van Giveaway Promotion

17. 17 Yearly participation in the region as Styl-Kabo fairs in Brno, Czech Republic Trade Fairs

18. 18 Trade Conferences organized Trade Conferences

19. 19 International & Hungarian Trade Journals Trade Advertising

20. 20 Fashion shows Winter Contact Making Businessmen Forums Fashion shows Summer Promotion & Events

21. 21 Database Management Slovakia: 5,000 traders accessed Hungary: 35,000 traders accessed Czech Rep: 5,000 traders accessed Ukraine: 3,000 traders accessed Romania: 3,000 traders accessed Serbia: 3,000 traders accessed Croatia: 3,000 traders accessed

22. 22 „There can be only one…” Thank you for your attention!