1. Copyright ©2004 Global Insight, Inc. Global Consumer Markets Service Mike Sweet, Senior Consultant, Business Planning Solutions Michael.sweet@globalinsight.com 781-301-9039 July 2004

2. Copyright ©2004 Global Insight, Inc. 2 Global Insight Premier economic analysis and consulting organization Most comprehensive coverage of countries, regions and industries available from any single source Common analytical framework and a consistent set of assumptions applied to diverse capabilities and products The BEST track record among commercial forecasters. Wall Street Journal, January 2, 2004 Broad range of capabilities covering:   Consumer Market Sizing   Demographic Analysis   Performance Benchmarking Tools   Retail Sales & Consumer Spending Forecasting   Strategic and Tactical Planning Tools

3. Copyright ©2004 Global Insight, Inc. 3 Global Consumer Markets  Coverage  Samples and Case Studies  Deliverables

4. Copyright ©2004 Global Insight, Inc. 4 Global Consumer Markets Database Income Distribution Socio-Economics Demographics Size & Forecast Your target market A Tool to …  Assess Overall Market Attractiveness –Size Country Markets –Anticipate Growth by Customer Segment –Identify Market Risk & Exposure  Conduct Product Penetration Rate Analysis

5. Copyright ©2004 Global Insight, Inc. 5 Uncover market opportunity & risk  Cross-country comparable data  10-year forecasts plus 10 or more years of history, annual frequency  22 consumer product categories  Detailed household income distribution forecasts  95 Countries  Population by gender and age  Ability to generate custom alternative scenarios  Semi-annual updates Global Consumer Markets Database

6. Copyright ©2004 Global Insight, Inc. 6 Take it to the Next Level

7. Copyright ©2004 Global Insight, Inc. 7 Consumer Spending & Risk Buying Power Indicators National Wealth Gross National Income Disposable Income Per Capita Disposable Income Income Distribution Consumer Spending by Type Durables Semi-durables Non-durables Services Spending by Category * Food Alcoholic Beverages Non-Alcoholic Beverages Tobacco Clothing & Shoes Household Equipment Household Energy Other Household Services Transportation Equipment Transportation Services Communication Entertainment Education Medical Financial & Other Services Restaurants & Hotels Personal Care * Additional categories can be added on a custom basis Consumer Market Risk Indicator Custom weighted index of relevant risk factors to companies servicing the consumer markets

8. Copyright ©2004 Global Insight, Inc. 8 Demographics and Income Distribution by Country Household Income Distribution * <$5K >$5K–<$10K >$10K–<$20K >$20K–<$30K >$30K–<$40K >$40K–<$50K >$50K–<$60K >$60K–<$70K >$70K–<$80K >$80K–<$90K >$90K–<$100K >$100K–<$150K >$150K * Additional segments can be added on a custom basis Population by Age and Sex 0 to 14 15 to 19 20 to 24 25 to 29 Total population 30 to 44 44 to 54 55 to 64 Over 65 Socio - Economics Urban Population Households and Average Household Size Educational Attainment Index and Illiteracy Rate Education Expenditures Health Expenditures Education Enrollment (primary, secondary, tertiary) Labor Force (male and female), unemployment Life Expectancy and Fertility Rate

9. Copyright ©2004 Global Insight, Inc. 9 Global Consumer Markets  Coverage  Samples and Case Studies  Deliverables

10. Copyright ©2004 Global Insight, Inc. 10 Data is Delivered in an Easy-to-use Excel Format

11. Copyright ©2004 Global Insight, Inc. 11 Data is Delivered in an Easy-to-use Excel Format

12. Copyright ©2004 Global Insight, Inc. 12 Risk and Reward Trade-off: Selected Countries Size of Circles = 2003 market size Risk vs. Reward A composite measure of risk facing companies selling to consumer markets High risk markets offering poor growth Lower risk, high opportunity markets Risk vs. Reward: What’s your comfort level?

13. Copyright ©2004 Global Insight, Inc. 13 Ranking of Markets by Number of Households Earning $10,000 or More Number of households with income >US $10,000 (1997$) 1993200320102020 U.S. Japan China Germany ChinaJapan FranceChinaGermany U.K.France Brazil ItalyU.K. France BrazilItalyBrazilU.K. RussiaBrazilItalyRussia SpainS. KoreaMexico S. KoreaMexicoRussiaItaly Source: Global Insight’s Global Consumer Model (incorporating U.N. and World Bank data)

14. Copyright ©2004 Global Insight, Inc. 14 Number of young children peaked in 1996 Population 0 to 4 years old (millions) Changing demographics in your core segments can have a profound impact on market demand

15. Copyright ©2004 Global Insight, Inc. 15 Case Study #1 – Calculating Company X’s Market Opportunity in Brazil Income Bracket in Real US$ Absolute Segment Size in 2003 Estimated Penetration Rate Potential Customers Less than $5K19.5 million9%1.7 million Between $5K and $10K13.5 million15%2.0 million Between $10K and $15K6.1 million41%2.5 million Between $15K and $20K2.9 million86%2.5 million Greater than $20K9.2 million97%8.9 million X= Total Households51.2 millionOpportunity17.6 million

16. Copyright ©2004 Global Insight, Inc. 16 Case Study #1 – Calculating Company X’s Market Opportunity in Brazil 2003 represents an inflection point for market growth 2003-2020 CAGR = 3% 2003-2020 CAGR = 1.6% 100 120 140 160 180 200 220 240 260 1987198919911993 1995 1997199920012003200520072009 2011 20132015 2017 2019 Index 1987 = 100 Total HouseholdsPotential Customers Missed Opportunity

17. Copyright ©2004 Global Insight, Inc. 17 0 200 400 600 800 1000 1200 1988199019921994 19961998200020022004200620082010 2012 20142016 20182020 Billions of Nominal US$ Non-Alcoholic BeveragesAlcoholic Beverages 2003-2020 CAGR = 4.4% 2003-2020 CAGR = 6.5% Global demand for alcohol will expand rapidly, as key emerging markets mature. Growth in China and India’s middle class markets will lead the way. Case Study # 2 - Global Beverage Manufacturer

18. Copyright ©2004 Global Insight, Inc. 18 Case Study # 2 - Global Beverage Manufacturer  Developed detailed beverage forecasts by country using sales volume data from Beverage Marketing Corporation  6 non-alcoholic beverage categories –carbonated soda, fruit drinks, milk, tea drinks, coffee drinks and bottled waters  3 alcoholic beverage categories –beer, wine and spirits  Effects of substitution and complementarities across categories were incorporated Global Demand for Alcoholic Beverages Country X

19. Copyright ©2004 Global Insight, Inc. 19 Case Study # 3 - Developing a Market Attractiveness Index 1.Identify key determinants of market attractiveness 2.Weight indicators based on their relative importance 3.Rank country and regional markets 4.Allocate sales and marketing resources Note: Rank is from 1 (Best - top 10% of countries) to 10 (Worst - bottom 10% of countries). The lower the score, the more attractive the country.

20. Copyright ©2004 Global Insight, Inc. 20 Global Consumer Markets  Coverage  Samples and Case Studies  Deliverables

21. Copyright ©2004 Global Insight, Inc. 21  Microsoft Excel™ workbook format with tools for screening and selection  Semi-annual updates: Q1 and Q3  Ongoing access to Global Insight’s consumer economists to answer questions about the published outlook  Custom Segmentation & Market Benchmarks – Priced on a project basis Deliverables & Pricing

22. Copyright ©2004 Global Insight, Inc. 22  Global Insight’s Global Consumer Markets Database provides  A comprehensive view of worldwide consumer market activity  A 10-year forecasts  Consumer spending by 22 product categories  Insight into socio-economic, demographic and household income trends for 95 countries  The strategic insight to identify and compare business opportunities and market risks critical for success Power of Global Perspective