1. www.venture-asia.org Principles of Successful Fund Raising November 28, 2003 By Mayan G. Quebral Friend

2. www.venture-asia.org Key Topics zWhat is fund raising? zWhy fund raise? zFund raise from whom? zHow is it done? zWho will do it?

3. www.venture-asia.org Venture for Fund Raising We believe in teaching the joy of giving!

4. www.venture-asia.org Fund Raising A management process that involves identifying people who share the same values as the organization, and taking steps to manage that relationship. Friend

5. www.venture-asia.org The Social Exchange: The Non-Profit Organization zExchange of Values and Services zSource of Funds: Grants, Gifts, and Income ? Values / Services Non-Profit Organization Community

6. www.venture-asia.org ? Filling the Gap Source of Funds Characteristics Examples Usually restricted, project- based, time-bound, short-to- medium-term funding Grants Governments, foundations, associations, multilateral & bilateral agreements Gifts Unrestricted, can lead to endowments, medium-to-long term funding Individuals, groups Earned Income Unrestricted, short-to-long-term funding, for-profit operation, needing different management skills Sale of products, fee for service, interest income

7. www.venture-asia.org Fund Raising Sources Before Grants 95% Gifts & Earned Income 5% After Grants 79% Gifts 10% Earned Income 11% Ideal Grants 33% Earned Income 33% Gifts 33%

8. www.venture-asia.org Fund Raising Involves... Relationship building Communicating and prospecting Organizational management and development

9. www.venture-asia.org Constituency Map An organization’s universe Board Staff Supporters People with similar interests Volunteers General Donors Past Participants In-Kind Givers Alumni Members Community Families Major Donors Corporate Donors Beneficiaries

10. www.venture-asia.org Finding Donors C onnection C apability C oncern

11. www.venture-asia.org Why do people give and to what kind of NGOs? Top reason: Compassion (74%) Qualities sought in an NGO : 1.Accountability (51%) 2.Relevance (26% ) 3.Profile (11% ) 4.Credibility (9% ) * Source: Topline results of Survey on Giving 2001

12. www.venture-asia.org People solicit through a variety of methods y39% received direct mail appeals y82% of respondents were asked to buy tickets to a special event y18% were asked via media y6% were asked via telephone y81% were visited at home by a person collecting for the organization y76% were asked by a friend/relative or dependent y61% were approached on the street * Source: Topline results of Survey on Giving 2001 In the Philippines...

13. www.venture-asia.org People respond to a variety of methods y82% responded to a mail appeal y3 in 5 donated through an appeal in media y7 in 10 gave to a person collecting money in the street y94% at the workplace gave as requested y1 in 3 gave to a telephone appeal y98% gave to a friend/relative/dependent * Source: Topline results of Survey on Giving 2001 In the Philippines...

14. www.venture-asia.org Special Events