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Dr. Bernd Kosch, Head of Environmental Technologies July 2009 Green IT Fujitsu Technology Solutions
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Sustainability is a key value in “The Fujitsu Way”. Our approach unites the needs of our clients’ business challenges and the environment We are an industry leader in sustainability through our green DNA We use the 3R approach of Reduce, Reuse and Recycle. Fujitsu and Environmental Sustainability
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Integrated Environmental Protection Environmental Management System certified according to ISO 14001 Including all Employees and Suppliers Customer Competence Legalrequirements Responsibility Product Use Employees Recycling & Disposal Production Developpment Supplier
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Major Environmental Achievements Fujitsu Group Environmental Protection Program (Stage I) begins in 1993 Environmental accounting starts in 1998 ISO14001 globally integrated certification acquired in 2005, covering all Group operations worldwide External Assessment Fujitsu has been named to the Dow Jones Sustainability Indexes for 10 straight years Core Environmental Concept: “Green Policy 21” The Fujitsu Group carries out environmental activities in every area of business under the slogan: “We make every activity green.” Green Policy 21 Environmental Management
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4 Fujitsu – Heritage and Future Roadmap 2001 to 2003 - Stage 3 Focus on enabling a “recycling society” 1993 to 2000 - Stages I and 2 Establishing the foundations for environmental management 2004 to 2006 - Stage 4 Shift to focus on sustainable environment working with customers and partners RoHS achieved ahead of deadline 2004 Super green products introduced 2007 to 2010 Target to reduce CO2e emissions in Japan by 7m tonnes Green Policy Innovation (Jul 08) Target to reduce CO 2 emissions in Japan by 30m tonnes pa by 2020 1998 Green products introduced 2010 onwards - Stage 6 Focus on extending programme across all geographies and companies 1994 ISO14001 accreditation 1 st IT manufacturer (ICL) to receive Blue Angel eco label 1988 European Recycling Centre opened 1993 1 st Green PC on the market 1995 – 1998 Rated No.1 by Bund for Green PCs 2002 World’s 1st green motherboard 2009 Launch zero-watt stand by PC Launch of TX120 S2 first Energy star compliant desktop derived server 2008 Launch zero-watt stand by monitor Launch TX120 S1 as most energy saving server 2007 to 2009 - Stage 5 “Green innovation” extended across all areas Member of Green Grid Joined Climate Savers Computing Initiative 2007 Environmentally conscious solutions introduced World’s 1st green consumer PC
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Helping our Clients ASSESSING THE CHALLENGE FOR THE ORGANISATION Green toolkit - breadth and depth to assess the 2% and the 98% Diagnose Understanding the issues Identifying the opportunities Diagnose Understanding the issues Identifying the opportunities Define Defining the response Setting clear priorities and actions Define Defining the response Setting clear priorities and actions Deliver Deliverin g the changes Monitorin g progress Deliver Deliverin g the changes Monitorin g progress Iterative process of identifying the opportunities and managing the changes Value toolkit - evaluate and select the opportunities, build the business case and roadmap Delivery projects and programmes - Transformation and quick wins Continually Improve
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Summary Fujitsu drives innovation to integrate business benefit and sustainability by: Creation – developing new technology solutions and services Change – ensuring we minimise our own impact and that of our supply chain Collaboration – working in partnership to enable our clients to reduce their impact
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Detailed Slides
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Agenda The different faces of Green IT Heritage and ambition of Fujitsu in Green IT CO 2 - and Cost – optimisation in the use-phase of IT at the systems-level: power saving and efficiency at the architecture-level: dynamic infrastructures at the data centre level: physical design to optimise PUE “as a service” level, best practice in Fujitsu data centres Solutions to reduce environmental load by IT
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Faces of Green IT Environmental optimization of products and production processes Reduction and management of hazardous substances in products, production processes and supply chain Reuse, recycling and alternate materials – reducing electronic waste Product lifecycle energy balance: production-, use- and recycling-phase Energy saving in IT use Reducing energy waste in unused systems, primarily by improved management of large client populations Increased efficiency and optimized sizing of server-systems Efficiency gains from dynamic provisioning and virtualization Increasing the PUE (power usage effectiveness) in large scale data centres Energy saving by IT use IT accounts for 2% of world energy consumption. In many cases, IT can help reduce the other 98% at an average rate of 5:1 efficiency
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Heritage and Ambition of Fujitsu Fujitsu is a pioneer and role model of Green IT: Recycling since 1988, Green PC since 1993, “supergreen” products since 2004 Always ahead of environmental regulations, positive NGO rankings, comprehensive product and process certifications and labeling Active member in the relevant industry consortia Holistic Green products approach since the 90s: products / production / reuse & recycling / overall corporate policy “Green policy innovation” – “Green policy 2020” 6 stage environmental program and mid-term program to reduce CO 2 in IT and by IT
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Areas of IT Energy Consumption Large numbers of client systems and office servers Such systems typically run at extremely low utilization rates. Therefore, energy efficiency (work/Watt) is less important than limiting total consumption in defined states of operation and managing state transitions. Servers and storage systems in enterprise datacenters SPECpower provides the relevant metric to distinguish different degrees of efficiency in servers, there are no general datacenter metrics (yet) Since power consumption of servers is not proportional to load increased utilization improves energy efficiency Datacenter physical environment PUE (power usage effectiveness, originally defined by TGG) is now the accepted criterion to judge efficiency of the datacenter facilities. Power distribution and heat removal are the relevant contributors to energy consumption.
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Infrastructure Products and Services Office: System management and advanced HW-technology to optimize stand-by/hibernation, low-power sizing options Datacenter: Advanced HW-technology to optimize performance per Watt and enable dynamic provisioning Infrastructure Solutions: Virtualization and dynamic provisioning to increase utilization rates in consolidated application environments Managed Infrastructure: Expert support services for operation and life-cycle optimization Infrastructure as a Service: Leveraging scale economies by accessing centrally shared infrastructure Datacenter physical design: Consulting services to improve the PUE in datacenters with advanced layout, power-provisioning and cooling concepts, leading PUE in own datacenters Saving Energy in Corporate IT Dynamic Infrastructures
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Office – System Considerations System management is the leading source for energy saving in client systems. CPU active idle state consumes typically 60+% of peak load state. The first priority is to consolidate and use a dynamically provisioned server pool, and then for those servers that have low utilisation and low idle periods to move to sleep state. System sizing: small servers and thin clients For systems that reach peak load conditions in a small fraction of total operation time, reducing average power by downsizing is more relevant than increasing energy efficiency. Increasing energy efficiency for clients and office servers is primarily a topic for consolidation of client processing-power in a virtualized environment where client related CPU-power is provided in the data centre Super-low power consumption in sleep states Since (well managed) clients spend most of their time in sleep / hibernate states, those states should consume the lowest possible power. Overall strategy should be to move into sleep asap.
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IT Architecture Considerations Virtualization and dynamic provisioning has the leading impact Due to the disproportional scaling of power and performance consolidating virtualized servers is the leading source of datacenter energy efficiency Predefined dynamic infrastructure solutions can facilitate and enhance the approach This is a one-time gain while server technology related gains can be repeated by continuous hardware refresh Gains from dynamic provisioning and virtualization of servers can create a similar load scenario in a scale-out configuration as we know it from mainframe configurations. Efficiency is generated by increased utilization. Gains from improved server technology are repeatable. The SPECpower top scores are expected to improve continuously at the present rate. Datacenter-architecture should therefore rely on dynamic component provisioning and enable hardware refresh.
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Managed Services and IT “as a service” Managing customers’ data centre and office equipment Data centres - consolidating IT estate and making the facility more efficient End-user environments – reducing impact of PCs, printing and office consumables Provision and disposal of IT equipment Data centre and client infrastructure as a service Workplace as a service offerings Data centre as a service offerings, hosted applications in a state-of-the-art Fujitsu data centre power provisioning and cooling The new “London North” data centre constitutes a reference case for Green IT
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Datacentre Design Considerations Apply PUE best-practice scenarios PUE is the ratio of energy that goes into a data centre to the energy that is consumed by the IT-equipment running in the data centre. It indicates the overhead of the facility PUE was defined by the Green Grid industry consortium and has seen broad adoption in other bodies (e.g. the EU Datacentre Code of Conduct) Fujitsu is a member of the Green Grid and provides consulting on PUE optimization PUE depends on data centre layout and facility feature set computer-room layout and construction power provisioning and cooling Modified PUE definitions take heat-recycling into account Providing part of the data centre electricity by alternate sources can reduce overall environmental load make economic sense is a regulatory requirement in some metropolitan areas
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