1. The case for TDM in Canada: Transportation demand management initiatives and their benefits A handbook for practitioners Geoff Noxon M.Sc. P.Eng. Noxon Associates Limited Ottawa, Ontario

2. The case for TDM in Canada Overview  Project  Context  Objectives  Report  Approach  Outline  Key elements

3. The case for TDM in Canada Context “ Building Capacity for TDM in Canada”: Workshops & needs assessment  Challenges  Weak partner/stakeholder understanding & support  Leads to lack of leadership, commitment & funding  Opportunities  Make the “business case” for TDM  Show economic, health, social & environmental benefits  Promote successes & leverage stakeholder interests

4. The case for TDM in Canada Context Key steps and timeline 2006Needs assessment report Proposal to Transport Canada Federal funding confirmed 2007Partner funding confirmed Project kickoff Data collection: literature review, survey Draft report 2008Final report

5. The case for TDM in Canada Context Barriers to making the case

6. The case for TDM in Canada Context Barriers to making the case

7. The case for TDM in Canada Context Barriers to making the case

8. The case for TDM in Canada Context Barriers to making the case

9. The case for TDM in Canada Objectives Helping practitioners help themselves  Laying the groundwork  TDM definition  Scope of measures  “Fit” with other strategies  Addressing audiences  Who they are  What we expect them to do  What interests them  How to get their attention  Accessing information  Range of initiatives  Contextual information & reported impacts  References

10. The case for TDM in Canada Interests Impacts Key audiences Elected officials Govt staff EmployersEduc. instns Private sector General public Media       Initiatives $ 

11. The case for TDM in Canada Report Outline  Introduction  Purpose  How to use this document  Overview of TDM  Urban transportation & the challenge of sustainability  Managing mobility  Defining TDM  TDM measures  Advantages & benefits of TDM  Canadian TDM successes

12. The case for TDM in Canada The determinants of travel behaviour

13. The case for TDM in Canada A framework for managing mobility

14. The case for TDM in Canada Defining TDM Transportation demand management (TDM) is the use of policies, programs, services and products to influence whether, why, when, where and how people travel. TDM measures help shape the economic and social factors behind personal travel decisions, and are complemented by supportive land use and transportation supply.

15. The case for TDM in Canada Report Outline  Making the case to key audiences (1 of 3)  Elected officials  Techniques for engagement  Municipal  Provincial & territorial  Federal  Government staff  Techniques for engagement  Public transit  Roads & traffic  Parking  Land use planning  Environmental management  Public health  Social services

16. The case for TDM in Canada Report Outline  Making the case to key audiences (2 of 3)  Employers  Techniques for engagement  Senior management  Facility management  Human resources  Employee wellness  Environmental management  Educational institutions  Elementary & secondary schools  Universities & colleges

17. The case for TDM in Canada Report Outline  Making the case to key audiences (3 of 3)  Private sector  Land developers  Property managers  Business groups  General public  Media

18. The case for TDM in Canada Report Outline  The case for ________ initiatives  What are they?  Contextual information & reported impacts  Travel behaviours & attitudes  Air emissions  Economic benefits  Individual benefits  Employer benefits  Public health & safety

19. The case for TDM in Canada

21. Report Referenced initiatives  Workplace initiatives  Transit  Active transportation  Multimodal  Individualized marketing  Telework  Compressed work weeks  Flexible work hours  Guaranteed ride home  Parking management  Transportation management associations  School initiatives  Active transportation  Ridesharing  Multimodal  Individualized marketing  Post-secondary initiatives  Transit  Multimodal

22. The case for TDM in Canada Report Referenced initiatives  Residential initiatives  Ridesharing  Carsharing  Individualized marketing  Location-efficient mortgages  Reduced car ownership  Promotion & information initiatives  Transit  Active transportation  Ridesharing  Multimodal  Traveller information  Pricing initiatives  Transit  Distance-based insurance  Road pricing

23. The case for TDM in Canada

24. Thanks to the Steering Committee  Eric Sévigny, Transport Canada  Ron Schafer & Tanya Laing, City of Calgary  Darryl Mullen, City of Edmonton  JoAnn Woodhall, Region of Waterloo/TransLink  Wilf Koppert, City of Ottawa  Allison Cook, City of London  Lorenzo Mele, Town of Markham  Roxane MacInnis & Roddy MacIntyre, Halifax Regional Municipality  Wayne Chan, Region of Peel

25. The case for TDM in Canada Questions? Download the report today! www.actcanada.com  resources Geoff Noxon geoff@noxonassociates.com