1. Jasmina Uvalic Grade: 11 th Age: 17 Unique Handcrafted Jewelry Peerless Jewels

2.  My business is called Peerless Jewels and it consists of customized jewelry making which varies by each customers taste and request.  Type of Business:  Retail  Legal Structure:  Sole proprietorship  I want to be my own boss and manage my business on my own 1 Business Profile

3.  Define opportunity  There are no jewelry places around community  I am making customized jewelry to satisfy each customer individually  Qualifications  Have taken a Marketing 1 and Entrepreneurship Class  Work in retail  Have sold jewelry before and was very successful  Placed 1 st in the first round of Business Plan competition 2 Opportunity

4.  By Location  Hartford and surrounding towns  By Population  Females in general, no particular age  By Personality  Girls and women that like to accessorize.  By Behavior  People that are continuously trying to keep up with fashion and jewelry trends, in order to improve their look and fashion lifestyle. 3 Consumer Profile

5. Competitive Advantage Affordable high quality products Unique and customized designs CompetitorPriceQuality Greatest Strength Greatest Weakness Mishy & Davids $4.50PoorLow costsFactory made Claire's $6.50GoodVariety of choicesFactory made Sify Online Mall $5.97GoodDecent PricingInconvenient if customer wants to return product 4 Competition

6.  Price:  My price is very fitting for the quality of my jewelry  Place  I choose to sell all over Connecticut by using a website  Product:  Handcrafted and customized to your taste  Promotion:  I will use business cards, websites and brochures to promote my jewelry 5 Marketing Mix

7. PhaseMethodDescriptionCost Awareness Websites, Brochures, Business Cards, and word by mouth. Ask small business owners to help me promote my business by telling people about me and giving out my business cards. The cost would be $.03 per business card. Purchase Using logos about the donation that I am making to support the National Foundation for Cancer Research On every plastic bag I will have a ribbon stating that I am helping others with my business. It will cost me.05 cents to put one label on the ribbon. Retention I will have special discounts for regular customers that recommend people to buy products from me. The people that are willing to give their email so they are informed about special discounts, and new products. The cost varies from discount to discount. 6 Marketing Plan

8. Definition of One Unit Bracelet Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $7.655 minutes or.08 $0.61 Total Direct Labor Per Unit $0.61 Material DescriptionCost/Total QuantityCost Per Unit ($) Beads$12.99 / 3000$.01 x12 = $0.12 Elastic Thread $2.49 / 197 in$.01 x 6 in= $0.06 Pretty bag $5.00 / 100 units$.01 x 1 = $0.01 Ribbon4 in.= $.01$.01 x 1 = $0.01 Total Material Cost Per Unit$0.20 Variable Costs Per Unit$0.00 Cost of Sales Per Unit$0.81 8 Cost of Materials/Direct Labor

9. Definition of One Unit Bracelet Selling Price per Unit$ 5.00 Direct Labor Per Unit$ 0.61 Materials Per Unit $ 0.20 Total COGS Per Unit$ 0.81 Variable Costs $ 0.00 Total Cost of Sales$ 0.81 Gross Profit Per Unit$ 4.19 9 Economics of 1 Unit Economics of 1 Unit

10. Business Schedule for a Typical Week Entrepreneurship33 School Hours30 Work Hours0 Sleep70 Free-Time Hours35 10 Time Management Plan

11. Type of Fixed Cost Monthly Cost utilities (telephone, internet connection) $ 19.99 advertising ( flyers, business cards, radio commercials) $ 10.00 insurance ( 1 million $600/yr= $50/month $ 50.00 rent (electricity + heat) $ 15.00 Depreciation (light bulb / yr) $ 7.00 Total Monthly Fixed Costs$ 101.99 11 Average Monthly Fixed Costs

12. Month Units Sold January720 February960 March720 April720 May720 June840 July840 August720 September720 October720 November720 December1000 Total = 9400 Monthly Break- Even Units 24 units 13 Monthly Sales Projections

13. Selling Price Per Unit$ 5.00 # of Units Sold 9,400 Total Sales$ 47,000.00 Total COGS$ 7,614.00 Other Variable Costs$ 0.00 Total Variable Costs$ 7,614.00 Gross Profit$ 39,386.00 USAIIRD$ 1,223.88 Other Costs/Unforeseen$ 600.00 Total Fixed Costs$ 1,823.88 Profit before Taxes$37,562.12 Less Estimated Taxes @25%$ 9,390.53 Net Profit$ 28,171.59 14 Projected Yearly Income Statement

14. Entrepreneurial hours needed for start-up Wage I pay myself Total start-up time investment 6 $ 7.65$ 45.90 ItemWhere I will buy this?Cost of Item Bag of BeadsJoann's$ 12.99 Elastic CordJoann’s$ 2.49 Plastic bagsJoann’s$ 10.99 RibbonJoann’s$ 9.99 CASH RESERVE covering 3 months of fixed costs $ 305.97 Estimated TOTAL START-UP INVESTMENT$ 388.33 15 Start Up Investment

15. Return on Investment (ROI) 28,171.59/388.33 x 100 7254% For every $1 dollar invested, my business earned : $72.54 16 Return On Investment

16.  Peerless Jewels will give 6% of its yearly net profit to the National Foundation for Cancer research every year.  I am letting people know that 6% of my profits will go the National Foundation for Cancer Research by including small labels on the bags that I will be selling my products in. 17 Social Responsibility Plan

17. o Business - Keystone or better on the jewelry that I sell by the end of my junior year. - Open my own jewelry/accessory retail store after o Education - Get an A in pre calculus by the end of my junior year. - Maintain an A in my college years, and become a successful dentist. 18 Business and Educational Goals

18. 19 Peerless Jewels Thank you for your consideration of Peerless Jewels When second best isn’t good enough