1. How One Action Per Month Can Save the World An ALA Washington Office Webinar

2. Topics About the Webinar Who’s Speaking? Welcome from ALA Building your advocacy calendar Your five minute action plan

3. About the Webinar What’s happening? Muting Q&A Recording and Follow-Up Materials

4. Who’s Speaking?

5. Welcome from ALA Kristin Murphy, Government Relations Specialist, ALA

6. Where are we Starting From? Let’s go to the polls!

7. Building Your Advocacy Calendar

8. December: Coalitions Why have coalitions? Where do we find coalitions? – Brainstorm based on issue AND audience Political considerations – Are their groups we don’t want to partner with? Identify coalition member strengths – Message – Contacts – Advocates Coalition member tasks: Being specific is critical

9. January: Legislator Outreach Get to know new legislators and reconnect with the survivors Ask them “who will handle library issues?” Create a legislator profilelegislator profile Tune in to the State of the Union

10. February: Follow the $$’s Review ALA’s site for information on the U.S. budget Be prepared to send letters / deliver personal stories on important fiscal priorities

11. March: Hone Your Message with the Message Formula Hello, my name is [] and I’m from [] (establishes relevancy) I am here to talk to you about [policy / relationship ask] Knowing of your interest in [info about your audience] we think you’ll be interested as well This is important to the people I represent because [personal story] That’s why we really hope you’ll [ask] I’d like to follow-up by [follow-up ideas] Can I get contact information for all the appropriate people in your office?

12. April: Media Messaging Press releases Press conferences LTEs / Op Eds Editorial Boards Columns Events Local radio / TV

13. May: Get to Know the Staff Talk to the Right Person Remember, Your Issue Is One of Many Staff Contact Has Advantages Over Member Contact Institutional Memory in an Elected Official’s Office Can Be Short Expect (and Appreciate) Youth

14. June: Make a Relationship Building Ask District Visit Statement in Congressional Record Local (District or State) meeting Newsletter Article Website statement / photos Helping out with case work

15. July: Web 2.0 Outreach

16. August: Site Visits Decide who to invite – Don’t Forget Staff – Potential Pitfalls Decide what to show them: You’ll be surprised at what interested them The invitation process Who should attend on your end (“real” people) Logistics, logistics, logistics Recording the event

17. September: Election Strategies Why: Getting like minded people out to vote will only help your cause. Your role: Provide resources like: – Flyers – Business cards – Online and voice mail greetings The message? Go to www.rockthevote.orgwww.rockthevote.org

18. October: Townhalls What is a “townhall?” – Working with legislator – Independent How do they take place? – In-person – Virtual – Telephone How do you do it?

19. November: Vote! Early and Often

20. Throughout the Year

21. The Five Minute Action Plan How are you going to use this information at home? Write down three things you’re going to do to advocate for improved library policies.

22. Contact Information Kristin Murphy, ALA Washington Office – kmurphy@alawash.org kmurphy@alawash.org – Washington Office Line: (202) 628-8410 (800) 941-8478 (for the cash strapped among us) – www.ala.org Stephanie Vance, the Advocacy Guru – vance@advocacyguru.com vance@advocacyguru.com – (202) 349-1036 – www.advocacyguru.com