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Lean Six Sigma Services Business Plan 20 March 2009
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Business Plan Purpose Detailed Description Beliefs & Values; Code of Ethics & Code of Conduct Customer Segmentation Services Competitive Analysis Differentiators Message Marketing Strategy Marketing Plan –Partnering –7 on 7 (email marketing campaign; publishing plan) –Generating media coverage –Getting customers to rave about me Logo Notes & Key Advice Summary
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Purpose of LSS Services, LLC Help clients reduce waste or variability.
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Detailed Description Provide Lean Six Sigma Consulting Services. Help clients reduce waste or variability through: –Leading LSS projects –Mentoring YB/GB/BB LSS projects/candidates –Facilitating Kaizens –Analyzing data –Instructing LSS classes
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Beliefs & Values; Code of Ethics; Code of Conduct Follow the 6 laws of absolute honesty: –Tell the Truth –Tackle the Problem –Disagree & Commit –Welcome Honesty –Reward the Messenger –Build a Platform of Integrity Life is not a zero-sum game Listen Intently The good of the many outweigh the good of the one Deliver wins to clients first
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Customers Target –Companies in my wheelhouse –companies reducing –companies outsourcing –companies new to LSS –companies needing temporary –Service organizations –Transactional process improvements –Government Organizations –Healthcare companies
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Services Value Provided: –Turn business problems into solutions –Solve what keeps you up at night –Streamline –Define problem –Reduce waste –Reduce variability –Project Management –Give tools & training to do it yourself –Deliver results –Do more with less Tools & Techniques used: –Lead LSS Projects –Mentor LSS Projects/Belts –Facilitate Kaizens –Analyze Data –Instruct Classes
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Competition & Competitive Analysis Anecdotal benchmarking indicates successful companies: –Partner with other firms –Leverage existing relationships
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Differentiators Specialties Post training mentoring Teaching to fish –Templates –Cheat Sheets 90 day follow-through Guaranteed Pricing
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Message I Deliver. –I reduce waste & variability. –I specialize in transactional business. –I am a superstar at: Leading projects Mentoring Facilitating Kaizens Analyzing Data Instructing
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Market Strategy Partner Leverage existing relationships
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Marketing Plan Get customers to rave about me Partner with other firms 7 on 7 plan –Linked In –Organizations ASQC PMI –Web with SEO & references –Press Releases (p129 Streetwise Independent Consulting) –Conferences –Publish: White papers –Direct Mail (p113 Streetwise Independent Consulting): who & when to send: sales letter {w/ letterhead, addressee, attention grabber, benefits, testimonial, highlight key phrases, call to action, postscript}, mail piece, business reply card, No 10 business envelope – make it easy to respond –Email Marketing Campaign Generate media coverage Training firms JUMP; Minitab
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Logo Dolphins: –Lean Streamlined Fast Efficient –Evolved 10M years ago: Consistent (6 sigma) –Smart –Helpful –Work well in teams or by themselves –Include on letterheads, business cards, matching envelopes, four-color brochures, and sales collateral material. Be consistent in color, font, size, design.
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Notes & Key Advice Be Persistent Focus on Client’s need Determine my Unique Selling Proposition (USP) Project a Professional Image Always work on 7 on 7 Everyday do 5 things to expand my business Focus on Results Get Testimonials Provide More Value Than Expected Ask if I can include client’s name on referral list Do what’s needed to stay in touch: personal contacts & referrals are best source of leads
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Summary Strategy Overview: Deliver. Partner. Strategy Logic: Closing based on relationships & follow-up Business Development: Partner. Organization: Keith & Tricia Business Organization: Home based LLC
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