1. Lean Six Sigma Services Business Plan 20 March 2009

2. Business Plan Purpose Detailed Description Beliefs & Values; Code of Ethics & Code of Conduct Customer Segmentation Services Competitive Analysis Differentiators Message Marketing Strategy Marketing Plan –Partnering –7 on 7 (email marketing campaign; publishing plan) –Generating media coverage –Getting customers to rave about me Logo Notes & Key Advice Summary

3. Purpose of LSS Services, LLC Help clients reduce waste or variability.

4. Detailed Description Provide Lean Six Sigma Consulting Services. Help clients reduce waste or variability through: –Leading LSS projects –Mentoring YB/GB/BB LSS projects/candidates –Facilitating Kaizens –Analyzing data –Instructing LSS classes

5. Beliefs & Values; Code of Ethics; Code of Conduct Follow the 6 laws of absolute honesty: –Tell the Truth –Tackle the Problem –Disagree & Commit –Welcome Honesty –Reward the Messenger –Build a Platform of Integrity Life is not a zero-sum game Listen Intently The good of the many outweigh the good of the one Deliver wins to clients first

6. Customers Target –Companies in my wheelhouse –companies reducing –companies outsourcing –companies new to LSS –companies needing temporary –Service organizations –Transactional process improvements –Government Organizations –Healthcare companies

7. Services Value Provided: –Turn business problems into solutions –Solve what keeps you up at night –Streamline –Define problem –Reduce waste –Reduce variability –Project Management –Give tools & training to do it yourself –Deliver results –Do more with less Tools & Techniques used: –Lead LSS Projects –Mentor LSS Projects/Belts –Facilitate Kaizens –Analyze Data –Instruct Classes

8. Competition & Competitive Analysis Anecdotal benchmarking indicates successful companies: –Partner with other firms –Leverage existing relationships

9. Differentiators Specialties Post training mentoring Teaching to fish –Templates –Cheat Sheets 90 day follow-through Guaranteed Pricing

10. Message I Deliver. –I reduce waste & variability. –I specialize in transactional business. –I am a superstar at: Leading projects Mentoring Facilitating Kaizens Analyzing Data Instructing

11. Market Strategy Partner Leverage existing relationships

12. Marketing Plan Get customers to rave about me Partner with other firms 7 on 7 plan –Linked In –Organizations ASQC PMI –Web with SEO & references –Press Releases (p129 Streetwise Independent Consulting) –Conferences –Publish: White papers –Direct Mail (p113 Streetwise Independent Consulting): who & when to send: sales letter {w/ letterhead, addressee, attention grabber, benefits, testimonial, highlight key phrases, call to action, postscript}, mail piece, business reply card, No 10 business envelope – make it easy to respond –Email Marketing Campaign Generate media coverage Training firms JUMP; Minitab

13. Logo Dolphins: –Lean Streamlined Fast Efficient –Evolved 10M years ago: Consistent (6 sigma) –Smart –Helpful –Work well in teams or by themselves –Include on letterheads, business cards, matching envelopes, four-color brochures, and sales collateral material. Be consistent in color, font, size, design.

14. Notes & Key Advice Be Persistent Focus on Client’s need Determine my Unique Selling Proposition (USP) Project a Professional Image Always work on 7 on 7 Everyday do 5 things to expand my business Focus on Results Get Testimonials Provide More Value Than Expected Ask if I can include client’s name on referral list Do what’s needed to stay in touch: personal contacts & referrals are best source of leads

15. Summary Strategy Overview: Deliver. Partner. Strategy Logic: Closing based on relationships & follow-up Business Development: Partner. Organization: Keith & Tricia Business Organization: Home based LLC