1. Stakeholder Objectives

2. Wealth, profits, growth, reputation. Owner
Summary of Stakeholder Objectives
Stakeholder Objectives (based on their needs / expectations, might include:
Stakeholder
Objectives
Wealth, profits, growth, reputation.
Owner
Shareholder
Capital gain on shares; regular, secure / high dividends; a say in the business.

3. Stakeholder Objectives
Job security, status, personal power, high rewards; organisational profitability / growth; lack of interference in decisions.
Directors & Managers

4. Stakeholder Objectives
Employees
High / fair play, interesting work, job security, promotion, training opportunities, safe working environment, fair treatment, a say in decisions.

5. Customers & Consumers Stakeholder Objectives Stakeholder Objectives
Quality / value for money; functional safe products; clear, accurate product / service information; accessibility to product / service; choice; credit facilities; high standards of customer choice.

6. Stakeholder Objectives
Suppliers
Secure, regular & profitable contracts; discounts; timely payment; good working relationship; fair terms of trade;organisational growth.

7. Timely payment, good security.
Stakeholder Objectives
Stakeholder
Objectives
Creditors
Timely payment, good security.

8. Fair and ethical competition.
Stakeholder Objectives
Stakeholder
Objectives
Competitors
Fair and ethical competition.

9. Stakeholder Objectives
Government
Job creation; payment of taxes; compliance with environment, health, safety and environmental legislation.

10. Stakeholder Objectives
Local Residents
Employment; investment and sponsorship in local events; minimum noise, congestion and pollution.

11. Protection of employee rights, eg fair and equal treatment.
Stakeholder Objectives
Stakeholder
Objectives
Trade Unions
Protection of employee rights, eg fair and equal treatment.

12. Stakeholder Objectives
Pressure Groups
Minimisation of waste, pollution; re-cycling and respect for the natural environment; equal opportunities; maintenance of standards and codes of practice.

13. Some insist on corporate responsibility:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Owners and Shareholders
Some insist on corporate responsibility:
demand improvements in working conditions, control of emissions, waste; influence decisions over suppliers.

14. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Owners and Shareholders
Others:
influence business to take most profitable option, (regardless of the effect on society).

15. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Directors and Managers
May have their own agenda eg increased pay, power, status – make business decisions which help achieve these goals, rather than the owner(s).

16. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Employees
Higher expectations:
demand better working conditions, better quality of working life, want to be consulted.

17. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Employees
Forces business to look for ways of attracting and retaining staff, particularly if high competition for staff, eg by offering:

18. attractive rewards packages a chance to participate
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Employees
attractive rewards packages
a chance to participate
flexible working arrangements.

19. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Customers / Consumers
Generally more educated, experienced – higher expectations, different objectives to previous generations.

20. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Customers / Consumers
Force firm to adopt a more customer orientated approach – led to ‘customer care’ departments / policies / charters, plus increased provision of ‘after sales’ services.

21. Want profit and / or organisational growth – timely payment important.
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Suppliers
Want profit and / or organisational growth – timely payment important.
May offer discounts – influence a business to ensure payment is made on time.

22. Government macro economic objectives include:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Government macro economic objectives include:
Stable economic growth
Low inflation
Low unemployment
A healthy balance of payments.

23. General ways these objectives benefit business:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
General ways these objectives benefit business:
Stable economic growth – greater income to spend on goods / services – greater sales, profits, better cashflow.

24. General ways these objectives benefit business:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
General ways these objectives benefit business:
Stable prices / low inflation – helps ensure workers don’t become concerned about wage levels and forceful about pay increases (above rate of inflation).

25. General ways these objectives benefit business:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
General ways these objectives benefit business:
Low unemployment – helps keep steady demand for a firm’s products as consumers have a regular income.

26. To achieve objectives government use:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
To achieve objectives government use:
Monetary policy: the money supply, rates of interest, exchange rates, amount of credit available, to control the level of spending within the economy.

27. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Monetary policy:
Eg if inflation – the government will increase interest rates to reduce demand.

28. To achieve objectives government use:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
To achieve objectives government use:
Fiscal policy: The use of government taxes to control level of consumer spending and business activity

29. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Fiscal policy:
Eg if low demand (resulting in unemployment) – Govt will lower taxes – people more money to spend.

30. To achieve objectives government use:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
To achieve objectives government use:
Exchange rate / trade policy: The price at which one country’s currency is converted into another.

31. To achieve objectives government use:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
To achieve objectives government use:
Fixed – central bank buys when market pressures are forcing the value down, (and vice versa).
Freely floating – central bank does not intervene.

32. To achieve objectives government use:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
To achieve objectives government use:
Supply side policies: Those designed to encourage the free working of markets, including labour, capital, land

33. Ending monopoly controls + restrictive practices (capital).
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Supply side policy:
Eg restricting union activities, reducing unemployment benefit (labour);
Ending monopoly controls +
restrictive practices (capital).

34. Policies used have a direct and indirect influence eg:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Policies used have a direct and indirect influence eg:
increase in interest rates – may make an investment too costly.
Changes in corporation tax or VAT – impinge on profit, encourage business to reinvest.

35. Policies used have a direct and indirect influence eg:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Government
Policies used have a direct and indirect influence eg:
Government grants and subsidies (supply side policies) – persuade a business to locate in one area over another.

36. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Pressure Groups
May force a business to pursue an environmental objective to avoid negative publicity, and subsequent fall in sales.

37. Overall, the influence the various stakeholders have will depend upon:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Overall, the influence the various stakeholders have will depend upon:
the nature of the business’s activities.
its size, type of legal structure.

38. Overall, the influence the various stakeholders have will depend upon:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Overall, the influence the various stakeholders have will depend upon:
the amount of capital invested and position held within the business (where applicable).
government legislation.

39. Overall, the influence the various stakeholders have will depend upon:
How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Overall, the influence the various stakeholders have will depend upon:
degree of media attention given to a particular stakeholder’s cause.

40. How Stakeholder Objectives Affect the Behaviour and Decisions of the Firm
Businesses who recognise the influence stakeholders can have on their business, especially their image and reputation, and take into account their objectives when setting business objectives / deciding how to meet them, are likely to be the most successful.

41. Stakeholder Objectives
2871: Businesses, Their Objectives and Environment
- END -
OBJECTIVES & STRATEGY
Stakeholder Objectives