1. FINAL DESIGN PROJECT A Tale of Two Clients

2. Choice 1: PDC Laboratories has a strong Logo Design But is in need of consistent branding throughout their company. Right now there is about 3 different designs & versions for each form that goes out to their clients. ◦They are in need of a consistent look for the following:

3. Business Card Letterhead Envelope

4. Branding Package

5. Choice 2: Ignite Peoria has an big upcoming event that needs an Online Magazine designed to promote it. ◦Example online magazine publisher:  http://issuu.com/business http://issuu.com/business ◦Show example of online magazines They have also requested some printable table- tents to physically promote their event around restaurants in the area.

6. Templates

7. Teamwork I need 7 or 8 people on each team. Think about which project and which design needs appeals to you. You will be working together to fulfill your client’s needs. Possible sub-committees for IgnitePeoria might be researcher of event, interviewers, writers, photographer, overall design & layout of magazine, design of printable tabletops, etc. What else could be needed?

8. Time Frame You have two weeks to complete & present your personal task for the committee you are on. ◦You don’t want to let your committee down or more importantly your client. ◦(Remember in the real world you will be paid for this) ◦Right now you will still get your design used and shown in the “real world.”

9. Step 1: Assign your self to one of the two groups. Meet with your committee and together research your company, look on their website, and familiarize yourself with them & their need. Think about your audience…who are you catering to? Who are you designing for? Who will see your design? Write all these notes down.

10. Step 2: Begin to brainstorm as a group the different sub-committees you need to have to get the work done. ◦Assign different members of group to different tasks. ◦Begin to come up with ideas for your task.  i.e.: what will the look of the magazine or PDC branding be?  What do typical letterhead/business cards look like?  How can yours stand out?  What artists will you contact to interview?  Who will take the photograph?

11. Step 3: Present these ideas to Eileen & Doug To PDC laboratories Begin designing Begin setting up appt. with those that need interviewed. Step 4:

12. Resources for PDC: http://www.pdcarea.com/ http://www.pdclab.com/home Worlds-most-clever-business-cards Modern Letterhead design

13. Resources for Ignite Peoria: http://ignitepeoria.com/ Table tent templates create a flip magazine What is an Online magazine?