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TRI 2 ANCHOR PROGRAM RUNNER RUNNER MOVIE TIE-IN With Retailer Slides
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Neuro Trade Calendar 2 The 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses
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Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Golden Globe and Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation. neuro will host this star-studded event and will give away a Grand Prize Trip to attend this posh party! 2013 Neuro Calendar – Anchors WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party - Movie passes - POS, $0.50 coupons RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS 2013 Anchor Activations are centered around Entertainment, Movies, and Music
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TRI – 2: Cash-in with Neuro’s Summer Promo RUNNER, RUNNER is a blockbuster movie set is set in the high-stakes world of off-shore gambling Starring Golden Globe and Academy Award winner Ben Affleck and red-hot singer, dancer and actor Justin Timberlake Release date 9/27/13
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Place your bets on Neuro & Runner Runner 5 National Customer Tie-in: Trips to the National Movie Premiere of Runner, Runner at Planet Hollywood in Las Vegas Regional Customer Tie-ins: High-end weekend & gambling experiences at Caesars Entertainment Properties Hotel Vouchers at Regional Caesars Entertainment Properties Movie Passes Distributor Incentives: Executive Level trips to the National Movie Premiere of Runner Runner in Las Vegas Branded Movie/Gambling Related Items: Movie Posters, Visors, Poker Sets, Poker Chips, Playing Cards, Key Chains Neuro tie in with Runner Runner will offer many customer and distributor incentives to win!
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TRI 2 – Consumer Support 6 Consumers will be driven to Neuro’s Facebook page with an APP / Game activation to drive excitement and engagement Neuro’s website, social media channels and online advertising will support the contest Cross-partner communication plans with Fox Studios, Caesars Entertainment and Neuro Facebook, Twitter, Pinterest and Instagram National experiential activation in development All POS at retail to communicate sweepstakes and Runner Runner tie-in To drive trial, a $0.50 coupon tear pad will also be available for retail on displays The Neuro – Runner Runner tie-ins and promotions will be promoted in-store and across the web!
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7 Neuro – Runner Runner co-branded POS is in develop! Functional focus: Passion & Sun Retail Tools: Neuro – Runner Sell Sheet 5x6 Wire Displays 10 case Cardboard Displays Neuro Runner Runner Co-Branded: Header Card for 10 cs display Header Card for 5x5/6 display Case Topper Signage Shelf fold for side of 10 cs display, shelf displays or larger floor displays Static Clings 4” x 6 Posters 18” x 24” Retail Support: Stack your chips
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8 3 Tiers of VIP experiences for Distributor personnel Experience 1: VIP Las Vegas Experience including attending the world wide premier of RUNNER RUNNER. Includes: Airfare for 2 3 Days/2 Nights accommodations at a Caesar’s property (Planet Hollywood or Caesar’s Palace) Gaming Lessons/Play Entertainment packages Experience 2: Weekend getaway at a Caesar’s Entertainment property including accommodations and entertainment package Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property General Incentive: Movie Passes for 2, good for any movie at participating theatres Distributor Partnership Neuro has partnered with the upcoming Fox Studios blockbuster RUNNER RUNNER, and Caesar’s entertainment group to provide a spectacular target based incentive for our distributor partners Caesar's Entertainment Properties include: Caesar’s Palace, Flamingo, Rio, Bally’s Planet Hollywood, Harrah’s, Horseshoe, and more! Distributor Programing
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Retailer Partnership 9 Exclusivity based on authorization of all 6 SKUs in All Walgreens stores Neuro has partnered with the upcoming Fox Studios blockbuster RUNNER RUNNER, and Caesar’s entertainment group to provide a spectacular target based incentive for our distributor partners Consumers will be awarded 3 levels of unique experiences Experience 1: VIP Las Vegas Experience including attending the world wide premier of RUNNER RUNNER. Includes: Airfare for 2 3 Days/2 Nights accommodations at a Caesar’s property (Planet Hollywood or Caesar’s Palace) Gaming Lessons/Play Entertainment packages Experience 2: Weekend getaway at a Caesar’s Entertainment property including accommodations and entertainment package Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property General Incentive: Movie Passes for 2, good for any movie at participating theatres
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Place your bets on Neuro! Neuro - Runner Runner partnership is certain to a deliver double digit increase in sales and consumer excitement TIMING: May: POS Delivers June – August: In-store Activation Online Activation
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11 Use The slides after this one only in your retailer presentations
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Neuro Trade Calendar 12 The 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses
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Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Golden Globe and Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation. neuro will host this star-studded event and will give Away a Grand Prize Trip to attend this posh party! 2013 Neuro Calendar – Anchors WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party - Movie passes - POS, $0.50 coupons RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS 2013 Anchor Activations are centered around Entertainment, Movies, and Music
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14 Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade Consumer giveaways, including trips to walk the red carpet, and exclusive getaways experiences at Caesar’s properties Retail incentives, full suite of POS tying in to the film Overview Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake! [Name of Retailer]____ Activation [Retailer]’s Consumers will be awarded 3 levels of unique experiences: Experience 1: VIP Las Vegas Experience to attend the world wide premier of RUNNER RUNNER. Including Airfare for 2 3 Days/2 Nights at a Caesars property Gaming Lessons/Play Entertainment packages Experience 2: Weekend getaway at a Caesar’s Entertainment Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property/M ovie Passes TRI 2 Partnership-Runner Runner
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