1. CAREER DECISIONS “WHAT DO I WANT TO BE WHEN I GROW UP?”

2. STEP ONE A. SELF ASSESSMENT - WHAT ARE YOUR VALUES, LIFESTYLE GOALS & INTERESTS? M.E. PP 687-688

3. 1. VALUES - WHAT IS IMPORTANT TO YOU WORK VALUES - VALUES IMPORTANT TO SUCCESS ON THE JOB: HONESTY, DEPENDABILITY, DILIGENCE, TEAM SPIRIT

4. 2. YOUR LIFESTYLE GOALS n WHERE YOU LIVE n TYPE OF HOUSING n LEISURE ACTIVITIES n RELATIONSHIPS WITH FAMILY & FRIENDS n TYPE OF TRANSPORTATION n WHAT YOU DO TO EARN A LIVING

5. 3. GOAL SETTING n LONG RANGE GOALS - THOSE FURTHEST INTO THE FUTURE n MEDIUM-RANGE GOALS - HELPS YOU TO MOVE CLOSER TO LONG RANGE GOALS n SHORT-RANGE GOALS - THOSE THAT ARE MOST IMMEDIATE n LIFESTYLE GOALS - HOW YOU SEE YOURSELF LIVING IN THE FUTURE

6. 4. INTERESTS YOU’LL PROBABLY SPEND 30-40 YEARS WORKING SO YOU WANT TO CHOOSE SOMETHING YOU ENJOY FAVORITE CLASSES? HOBBIES? WORLD OF WORK CAREER INTEREST SURVEY

7. 5. SKILLS & APTITUDES SKILLS - WHAT YOU’RE GOOD AT APTITUDE - A KNACK, OR A POTENTIAL, FOR LEARNING A CERTAIN SKILL

8. 6. YOUR PERSONALITY LIST 10 WORDS THAT DESCRIBE YOUR PERSONALITY SELF-DIRECTED SEARCH DICTIONARY OF OCCUPATIONAL TITLES - DESCRIBES RELATIONSHIPS OF JOBS WITH DATA, PEOPLE & THINGS

9. 7. WORK ENVIRONMENT n INDOORS/OUTDOORS? n SITTING DOWN/STANDING UP? n DUSTY, NOISY, BLOODY? n DANGEROUS? n PHYSICAL? n SHIFTS? n WORK RELATIONSHIPS? ALONE?

10. B. CAREER ASSESSMENT - (STEP 2) WHAT KIND OF WORK VALUES? HOW DOES THE JOB FIT INTO YOUR LIFESTYLE? (TRAVEL? FAMILY TIME? WEEKENDS?) CAREER OUTLOOK - AVAILABILITY OF JOBS HOW MUCH EDUCATION & TRAINING? (2 YRS? 4 YRS? 8 YRS?) DUTIES & RESPONSIBILITIES? NEEDED SKILLS/APTITUDES? (DOES THE JOB MATCH YOUR’S?)

11. CAREER ASSESSMENT n PERSONALITY TRAITS NEEDED n DOES THE WORK ENVIRONMENT MATCH THE ONE YOU WANT? n WORK RELATIONSHIPS?

12. C. RESOURCES n DICTIONARY OF OCCUPATIONAL TITLES (JOB DESCRIPTIONS) n OCCUPATIONAL OUTLOOK HANDBOOK (PROVIDES DETAILS ON HOURS, EDUCATION, SALARIES, WORKING CONDITIONS, ETC.) n CAREER CONSULTANT n ON-THE-JOB TRAINING

13. marketing Careers

14. E. Marketing careers (no notes) n Characteristics of a marketing career – Diverse jobs (buying, selling, creating, advising, designing ads) – 33% of U.S. jobs involve marketing – Above average income – Advancement – Can be stressful

15. Marketing careers n Employment trends are projected to continue at a high level through 2012 n Occupational area – Advertising – Customer service – E-commerce – Entertainment marketing

16. Occupational area n Entrepreneur n Fashion merchandising n Financial services n Food marketing n Hospitality marketing n Importing/exporting n Market research n Pharmaceutical marketing

17. Occupational area n Product management n Professional sales n Public relations n Real estate n Restaurant management n Retail mgt. n Sales mgt. n Service marketing n Sports marketing n Travel/tourism

18. E. Job levels n Entry-level jobs – no experience needed; very few decisions to make n Career-sustaining jobs – higher level skills; more decisions (head teller at a bank)

19. Job levels n Marketing specialist employees - a team leader; involved in daily decision-making (account executive at an ad agency) n Marketing supervisors – requires good management skills; must make smart decisions on a regular basis; higher income (customer service manager at a bank) n Managers and CEOs/owners – top level job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of Marriott Corp.

20. 9.01 Understand procedures to obtain a job

21. A. Job leads – finding potential job openings n 1. Cooperative education/Internship n 2. Newspaper and trade magazines n 3. Employment agencies – Public – supported by state & federal $$; free service; Employment Security Commission – Private – profit driven; fee charged to the employer or employee; Manpower, Kelly services

22. Job leads n 4. Company personnel/human resources offices n 5. Internet – Hotjobs.com; Monster.com; Careerbuilder.com n Letters of inquiry – written to a company about potential job openings after other job leads have been exhausted

23. 6. Networking n a. Building relationships from people you know to people they know – Not formal groups with formal rules – “Word of mouth” – Done through clubs, conferences, trade associations, church, community activities, athletic events

24. b. Obstacles in networking n Personal barriers – uncomfortable reaching out to others; lack of trust n Lack of knowledge – don’t understand the benefits or know how to find networks n Lack of foresight – don’t look ahead to the future value; don’t have time & won’t make time n Lack of work ethic – doing just enough to keep a job & going no further

25. B. Applying for a job? n Step 1: Application – Application form – Cover letter – Résumé – References – Electronic résumé

26. a. Application form – requested info. to be used in the hiring decision n 1. Write clearly & spell correctly n 2. Use blue or black ink n 3. Full name, not nickname n 4. Specific job title, not “any job” n 5. Complete education info. Including years, concentrations n 6. Complete employer info. – Including addresses, duties, time

27. Application form n 7. Complete every section – n/a or “not applicable” in areas that don’t apply; _____________ will also work if neat n 8. Get permission from references before using their names

28. b. Cover letter n Personal business letter that accompanies a resume & introduces a person to the company (never send a resume without a cover letter) n Get example & write scratch copy

29. c.Resume – a personal data sheet providing info about a person n 1. Heading – includes personal information (name, address, phone, email, fax) n 2. Job Objective – Identifies the position to be considered

30. Resume n 3. Education & training – formal education & additional training included; significant courses taken (can be switched with work experience) n 4. Work experience – List all jobs in reverse chronological order; description of all jobs & specific skills; volunteer work can be included here

31. Resume n 5. Personal accomplishments – list activities, honors, interests, abilities n 6. References – people (not relatives or friends your own age) who can give a positive recommendation – Former employers, teachers counselors, business contacts (have list of all info) – “References Available Upon Request”

32. d. Electronic resume n Becoming very popular to send resume online – Text only – Avoid bold, italics & underlining – Traditional fonts (size 12 or 14) n Computer scans resume searching for key words/phrases (whatever the company is looking for) n Spell out acronyms & use industry specific jargon n Submit as an attachment; be sure email address is correct

33. Step 2: Prepare for the interview n A. Dress professionally n 1. DRESS AS IF YOU WORKED THERE - ONLY BETTER n 2. NO JEANS n 3. CONSERVATIVE HAIR n 4. JEWELRY - “RULE OF 5” - CONSERVATIVE ONLY n 5. NO TOBACCO, GUM, FOOD

34. Dress professionally n 6. CLEAN HAIR, SKIN, NAILS n 7. FRESH BREATH n 8. NO COLOGNE

35. n Prepare for the interview – B. Arrive 10 minutes early – C. Be knowledgeable about the company (look it up) – D. Practice answering questions (get your list) – E. Prepare questions to ask the interviewer (get your list)

36. Step 3: Make a good 1 st impression n APPEARANCE COUNTS!!!! n SHAKE HANDS!!! – at the beginning & at the end of the interview n ATTITUDE! ATTITUDE! ATTITUDE! – – Separates winners from losers – Smile – Eye contact – Enthusiastic & motivated

37. Step 4: Follow up the interview n A. FOLLOW-UP LETTER – thank you letter stating your appreciation for the time they gave as well as reaffirming interest in the job n B. PHONE CALL – if you have not heard the results, call 5-6 days later n C. RESIGNATION LETTER – (IF YOU GET THE JOB); letter written to inform your employer that you are leaving – Always follow company policy – 2-week notice is common courtesy

38. Follow up n D. REFERENCE LETTER – letter from a previous employer containing statements about your character, abilities, skills & attitudes – Get one before you leave – Make copies

39. E. After you’re hired n 1. Thank all of the interviewers n 2. Maintain a list of accomplishments n 3. Keep learning new skills n 4. Keep network contacts n 5. Volunteer and be a team player

40. After you’re hired n 6. LEARN THE COMPANY POLICIES – WORK SCHEDULES – HIRING PROCEDURES – COMPENSATION – BENEFITS n 7. LEARN COMPANY REGULATIONS – EMPLOYEE CONDUCT – CUSTOMER TRANSACTIONS – GENERAL WORKPLACE ISSUES