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Results Management Group Ltd. “We Provide Total Business Intelligence Solution ” Nov-9-11 1 Results Management Group.

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Presentation on theme: "Results Management Group Ltd. “We Provide Total Business Intelligence Solution ” Nov-9-11 1 Results Management Group."— Presentation transcript:

1 Results Management Group Ltd. “We Provide Total Business Intelligence Solution ” Nov-9-11 1 Results Management Group

2 Our Company Background Nov-9-11 Results Management Group Establishment –Results Management Group, Ltd. was established in 14 th of January 2001 by Charkorn Tayapiwatana –Its affiliated companies included Thailandhealthcenter.com, Research In Motion Co., Ltd.; True Elite Co., Ltd.; I Medical Tourism Co., Ltd. Our Key Strengths –Own more than half of Thai population database, now RMG operating 23 Million lists (Marketable) of Thai population (Total of 45 Millions Marketable) –Largest database in Thailand BBL operates about 10 million customers KBank operates about 7 million customers KTC operates about 1.8 million customers Citibank (Thailand) operates about 1.2 million customers Generali (Thailand) operates about 1 million customers Results Management Group 2

3 Why we are here today? 115 Nov-9-11 Results Management Group 3 We want to see ‘Synergy Effect’ † As RMG operates the largest database in Thailand † Synergy with Professional Direct Marketing † The results is exponentially synergistic effect… † = Large Market = More Revenues

4 Our Business Key Competencies Nov-9-11 Results Management Group 4 CAPABILITIES –OTB (Out of The Box) Data Relation e.g. generate Zodiac from their birth year, classifying 16 digits credit card into card issuers and card type, classifying 13 identification card into their relative birth place, address, and able to mapping all relatives from their first 11 digits, transposing the birthdates into 12-year-cycle and selling the products accordingly. –Data enhancement and enrichment, since we have more than 1 data warehouses, one of our key capability is to link and find creative data relation that match with client’s business and products TOOLS in ours creative hands –MS Access, MySQL, SQL Server, MS Excel, however, we believe that the key success of database management is pertaining to intelligence of data miners not the program themselves. –CONTRACTS we ever sign with insurance industries are embedded below

5 Successful 1on1 (TQM Broker) Nov-9-11 Results Management Group 5 “The biggest insurance brokerage in Thailand (>2,000 seats), TQM growing its automobile insurance market share at >25% as a brokerage company via our database support”

6 Successful 1on1 (Generali) Nov-9-11 Results Management Group 6 86.8% growth Million Baht 78.5% growth Focus on 1 On 1 direct marketing, which Results Management Group is one of Major ‘Leads’ Provision It could be proven that “We are one part of our client success” Focus on Sales Agent, however, AIA is the leader and it is difficult to compete with

7 Successful 1on1 (Autohaus Bawaria) Nov-9-11 Results Management Group 7 “We provided ABC the targeted leads, the number of customers come to service center increase significantly.” From our intelligent data mapping and data relation, we extract BMW Owners who live besides Rama III road and send them brochure and DM about after-sale service for BMW Owners

8 Successful 1on1 (Magnolia Project) Nov-9-11 Results Management Group 8 “For Magnolia Project, we provide in-depth personal profile, lifestyle, and contact details to our client”

9 We have passion in all we do and we won’t do it otherwise!!!  We believed to provide client the ‘Total Business Intelligence Solution’ and endeavoring our clients into new competitive terrain (Blue Ocean). With our data analytics skills synchronized with up- to-date market information, our client will get ‘Total Business Intelligence Solution’ according to clients’ needs & specifications as well as to ethically provide the most possible deepest information available in the market. Why do we exist? Nov-9-11 Results Management Group 9

10 Nov-9-11 Results Management Group What are data treasures we have? 10 Database Demographic/ Geographic Contact(s)Specific Data Automobile Owners  Justification owner, Current Owner, Automobile in details Credit Card Holders  Card Issuers, Credit Limit, Card Type Social Security Membership  Current Company Work For Thailand Registered Companies  Registered Number, Type of Business Job Application  In-Depth Demographic Details Membership  Place of Membership, Type of Membership Foreigners  Country of Origin, Company they work for Consumer Electric  Product Purchase, Place of Purchase, Amount of Purchase

11 We use the most advance data analytic tools to enhance client’s business performance in the following ways:  Direct Marketing Consulting Services  Data Enrichment & Data Mapping  Data Cleansing & Data Modeling & Data Mining  Lead Supply & Label Printing Service  Telemarketing  > 5,000,000 records  Direct Mail  > 15,000,000 records  E-mail  > 7,000,000 records Nov-9-11 Results Management Group What are our services? 11

12 Our business intelligence solution can provide customers with unique answers in the following ways:  ‘Targeted Customer Acquisition’ which enable client to create higher customer acquisition opportunity  Assist client to locate both existing and potential customers more effectively with our precise & up-to-date database  Enrich existing client’s database via our data cleansing and data mapping tools  Assist client in conducting customer database modeling with our ‘state-of-the-art’ data analytic instruments What customer will get from us? Nov-9-1112 Results Management Group

13 We also have ‘Consumer Research Service’ which we call ‘Primary Data Department’. This is to support the Database Analysis (2 nd data) about ‘Why’ and ‘How’ questions. The following are our research services:  Qualitative Research: both Focus Group and In-Depth  Quantitative Research  Customer Satisfaction Research  Market Study Research which provided market insights for client  Specific Need Study and Product Tests  Market Segmentation: Geographic/Demographic/Psychographic/Technographic/Firmographic  Observation Research  Mystery Shopping Research (Most innovated Hidden Camcorder Technology)  Behavioral Observation We also have “Consumer Research Service” Nov-9-1113 Results Management Group

14 Clients Whose Trust We Cherish… Hotel & Accommodations Hotel & Accommodations Automobiles Real Estates Spa & Fitness Insurance Broker Consultancy Advertising Agency Nov-9-1114 Results Management Group

15 Contact Us 369/73 Soi Jaroengrung 107, Jaroengrung Rd., Bangkholaem, BKK 10120 Thailand E-Mail: Charkornt@yahoo.com Charkorn@thailandhealthcenter.com Charkorn Tayapiwatana +6681-802-8024 Nov-9-11 Results Management Group 15


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