1. What is SAP HANA SAP HANA is new Platform Developed By SAP New Product User based license upgrade from ECC 6 TO SAP HANA Possible with 20% Additional Cost

2. SAP HANA Platform Platform for next-generation “smart” applications More than a DB – it’s a true platform  Converged OTLP + OLAP  Embedded business logic  Completely re-imagined Supports any application  60% of HANA use cases are outside of the SAP Landscape  440+ Startups are developing on HANA SAP HANA PLATFORM Application Services Application Server | UI Integration Services | Web Server Processing Engine Event Processing | Planning | Calculation | Predictive Analytics Database Services Transactions | Analytics | Partitioning Compression | Availability | Encryption Rules | Text Mining | Search | Application Function Libraries | Geospatial Integration Services Mobile | XaaS | High-volume Replication | Real-time Replication | Hadoop De v elopment | Co n n e ctivity | Lifecycl e M a nageme n t S er v ices Unifie d Administration | S e curity S er v ices Applications & Tools Industry | LoB | Consumer | Analytics | Social | Cloud | Mobile DevelopersData ScientistsBusiness UsersConsumersExecutives Re-imagined, Transformative  Transactions, analytics, predictive, sentiment and spatial processing transformed for real-time business operations © 2013 SAP AG or an SAP affiliate company. All rights reserved.2

3. HANA as a development architecture On Premise Cloud … Instant Development Experience © 2013 SAP AG or an SAP affiliate company. All rights reserved.3 ABAP on HANA ABAP in Eclipse Professional Developers HANA Studio Flexible & Complete Professional Developers Bring your Own Tool Openness Ecosystem Eclipse REST / SQL Platform API ABAP Platform HANA Platform LM Development Services Sandboxing Versioning Build Deploy Platform Application Multi Tenancy River (web) Simplicity & Integration LOBs & Biz Experts Web IDE Simplicity Professional Developers Orion on XS

4. Reach GUI EXPERIENCE and Application on MOBILE / TABLET SAP FIORI New Product User based license

8. Fiori App Types Transactional Insight to Action Visual overview over a complex topic for monitoring or tracking purposes Search and Explore View on essential information about an object and contextual navigation between related objects Analytical Factsheet & Contextual Navigation Task-based Access Access to tasks like change, create, or entire processes with guided navigation Runs on any DB and HANA Runs on HANA Lab Preview * * This is the current state of planning and may be changed by SAP at any time

9. Reach GUI EXPERIENCE for SAP Transaction Users (End users on Desktop/Notebook) SAP PERSONA New Product User based license

15. Analytics for End USERS SAP LUMIRA - BUILD VISULIZE AND SHARE New Product User based license

16. SAP Enterprise Self Service Today User Powered  IT Approved SAP Lumira Cloud Explorer Mobile Explorer Web SAP Lumira Search Explore Share Acquire Transform Visualize Design Build Govern Enterprise Information Assets Local View

17. AcquisitionTransformationVisual DiscoverySharing  Acquire data from a variety of sources  Stored in columnar store  Combine sources without scripting  Cleanse, add calculations and groupings  Use fast and flexible workflow  Build engaging visualizations  Publish view on SAP HANA  Publish as information space on the BI platform Key Capabilities

18. AcquisitionTransformationVisual DiscoverySharing  Acquire data from a variety of sources  Stored in columnar store  Combine sources without scripting  Cleanse, add calculations and groupings  Use fast and flexible workflow  Build engaging visualizations  Publish view on SAP HANA  Publish as information space on the BI platform Key Capabilities

19. Acquisition Overview 5 types of data sources available CSV and Excel files HANA 1.0 Rev 36 RDBMS through JDBC (free-hand SQL) SQL Server 2008; Oracle 10 and 11, Sybase IQ 15.3; Teradata 13.1; IBM DB2 9 and 10 Universes 3.x and 4.x. Acquisition of data (HANA, universes, databases) requires user authentication Data is stored locally in an optimized columnar store for performance and offline access

20. Visual Discovery Overview Easily build interactive visualizations Choose from breadth of visualizations including Geo & Trellis charts Chart manipulation with trends, forecast, rank, sort & calculated measures

21. On the Fly – Forecast and Regression Apply quick forecast and regression algorithms on your data

22. Sharing Overview Share via email Publish the data set As an analytical view in SAP HANA As an information space to SAP BusinessObjects BI Platform (Explorer users) Publish data set / visualization / document to SAP StreamWork

23. New Product OEE which requires SAP Manufacturing Intelligence above SAP ECC SAP ECC SAP Manufacturing Intelligence SAP OEE

24. SAP PREDATIVE ANALYSIS NEW PRODUCT USER BASED LICENSE

25. NEW PRODUCT ON FMCG SAP GANGES THE BUSINESS NETWORK FOR RETRAIL