1. How breakthroughs begin.™ Data Storage Trends From 10GB to 1PB… Jeff Alsford Director of Technology, EMEA 6 th November 200

2. 2 The Expanding Digital Universe Source IDC 2007

3. 3 The Expanding Digital Universe CategoryMillions in 2006 Digital cameras400 Camera Phones600 PCs900 Audio Players550 Mobile Subscribers 1,600 LCD/Plasma TVs 70 2010 prediction is a 50% increase, plus higher resolution Source IDC 2007

4. 4 From 10GB to 1.6PB… IDC: Unstructured data will become the primary task for storage October 29th, 2008 by Beth PariseauBeth Pariseau According to a new IDC Enterprise Disk Storage Consumption Model report released this week, transaction-intensive applications are giving way as the main segment of enterprise data to an expanded range of apps as well as a tendency to create more copies of data and records for business analytics including data mining and e-Discovery.

5. 5 File Size Traditional Data E-mail Database File 5KB xMB Digital Content Digital Camera Picture Map 4MB 300MB Health Care 60 GB Digital Music 10MB Video 50MB Digital Content: Pervasive Across Businesses of All Sizes Document 25KB

6. 6 The Expanding Digital Universe 2006 digital information created, 161 Exabytes Petabyte, Exabyte, Zettabyte

7. 7 The Expanding Digital Universe The consequence is More files to manage

8. 8 From 10GB to 1.6PB… There are some simple design criteria that ensure scalable, high capacity storage systems will work… Remove complexity Ease of use Plug & Play mentality Recovery techniques Management Scalability

9. 9 From 10GB to 1.6PB… Hardware failures will happen, especially in large systems, and must be mitigated. Zero impact on users Automatic data recovery Time to recover Hardware replacement Pre-emptive action

10. 10 From 10GB to 1.6PB… Different data types, at different times, need different levels of protection and access. Not all data is equal Dynamic protection based on business criteria, n+1..n+4 Information Lifecycle Management

11. 11 From 10GB to 1.6PB… Storage growth needs are unpredictable......so customers want low cost of ownership, simplicity of installation & upgrade, and easy-to-use systems. Touch/People Time to add, configure Management tools/alerts

12. 12 From 10GB to 1.6PB… Customers want to scale storage performance & capacity, seamlessly and independently, depending on their business application needs. Performance and capacity are different They want storage to interoperate with existing investments, turning data into a proactive resource.

13. How breakthroughs begin.™ Automating Large Scale Storage Infrastructure