1. Virginia Federation of Chapters Sixtieth Annual Convention April 14-16, 2014 Public Relations Committee Meeting Feedback Public Relations Chair Gaston Gianni NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

2. OVERVIEW  Attendance Issues Raised Matching Funds PR Goodies Resources NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

3. ATTENDANCE  11People  8 Chapters  3 Chapter RP Chairs  E-mail Request to Chapter RP Chairs or Presidents

4. NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS ISSUES RAISED  Getting Chapter Information in the Press  Build a personal relationship  Set up a meeting  Use email to transmit  Send Pictures  Call  Keep Trying!!  Making NARFE a Household Name  Ads in Local Papers and other Local Publications  Keep Repeating Message

5.  ADVANCING NARFE  ADVANCING NARFE’S MISSION IN THE PUBLIC  SPREADING AWARENESS  INCREASING MEMBERSHIP  ENHANCING COMMUNICATIONS NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

6. MATCHING FUNDS  2013 Projects—5 4 Chapter 1 VFC  Total Cost of Projects $6,318 NARFE HQ--$3,159 VFC --$2,720 Chapters--$440  Past Project Ranges--$100-$5,000 NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

7. YEARNUMBERTOTAL COST NARFE HQVFCCHAPTERS 2011-12 10 8-Chapter 3-VFC $14,151$6,823$5,188$2,140 2012-13 8 11/Chap. 3-VFC $10,485$5,242$4,363$ 880 2013-14 5 4/Chap. 1 VFC $ 6,318$ 3,159$ 2,720$ 440

8.  TYPES OF PROJECTS  Booths at Health Fairs, Festivals & EXPOs  Tables at Postmaster Conventions  Pre Retirement Seminars  Parade Float  Various Newspaper Ads  Recruiting Picnics  PR Recruiting—Banners, Bags, Pens, Note Pads, Tape Measurers NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

9. Matching Fund Guidance (Stretch your chapter funds)  On the VFC Web Site- WWW.VANARFE.ORG  How to prepare request  What type of information is needed  Take pictures of event  How to prepare Final Report NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

10. RESOURCES  NARFE Public Relations Handbook FH-9 (12/10)  Web Sites: www.narfe.orgwww.narfe.org www.vanarfe.org  Protect America’s Heartbeat Tool Kit  VFC PR Chair: gastongianni@aol.comgastongianni@aol.com 703-508-4339 NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS

11. VFC PR GOODIES To Recruit New Members 15,000 Items in 2013-14  Bags  Notes  Pens  Letter Openers  Magnets  Coasters  Note Pads  Toothbrush Cover  Area VPs have Banner and Tablecloth

12. NARFE-HELPING PROTECT YOUR FEDERAL BENEFITS