1. Presentation of the Research Project Business Effective Communications Sven Hamrefors Stockholm School of Economics Presentation at Wertschöpfung durch kommunikation, Frankfurt am Main 5 Nov. 2004

2. The Project Knowledge in practice Systemize and refine in network Establish an academic foundation for Communication + Leadership As Balanced Scorecard

3. The Process Publishing Practice Theory Publishing Stories & Reflections Themes Theories Reflections Themes Interviews & Web PR-association & EUPRERA Scientific Journals & Books

4. The First Theme Creativity and Holistic Thinking

5. Prerequisites The brain is a whole – not left or right We are opportunistic We need both focus and variability

6. Leadership High certainty (programme) – medium long horizon - management High uncertainty - long horizon (vision) – short horizon (improvisation) - leadership Leadership needs many tools in various combinations

7. One Tool The Meaning of the Enterprise Focus in Concept, Variability in Activities

8. Varieties Biggest and Best, No1 1980s, CBS Skilled to Do, 1990s, thinning Role to Enact, 2000s, preparedness

9. Comparison No.1- low in concept focus, high in variability of activities Do -high in concept focus, low in variability of activities Role- high in both

10. Coming Themes Communication and organisational attention Communication and environmental scanning Communication and economic processes

11. Welcome! Everyone interested Risk free On your own terms Simple: sven.hamrefors@hhs.se