1. >>APMG 8119: DIGITAL ENTERPRISE

2. Copyright ??  Copyright is a exclusive right that gives the right to owner for ownership, transfer or sell to others  Copyright provide protection to owner for their work to be copied or used  The Copyright Act in New Zealand is Copyright Act 1994, as per this act work is not original if it is copied and it infringes the copyright to other’s work  Copyright work includes: Literary work, musical work, artistic work and dramatic work Author has exclusive right not others :  Make copies  Distribute copies  Perform and display the work publically  Derive work from the original work

3. >>APMG 8119: DIGITAL ENTERPRISE Amendment in Copyright Act  The new act came into existence on Sep., 2011 as Copyright (Infringing File Sharing) Amendment Act 2011 which overrule the Copyright Act 1994, as per this act need to understand the following: File sharing- file or information uploaded or downloaded on a platform that supports instantaneous sharing to multiple users Infringement - Violation of law This means sharing a file that contains violation for law  Purpose Discourage the illegal file sharing Provides owners to take legal actions Can claim damage upto NZD15000  Works Three notices-detection, warning and enforcement

4. >>APMG 8119: DIGITAL ENTERPRISE Copyright Case: Recent violation of copyright Facilitate the users download and upload large size of files Providing optimized services to third party sites to share audio and video files Soon it earn name as a host for sharing copyrighted work It came to notice to authorities for massive piracy for various infringement causing loss of USD 500 mn Charges filed: Copyright Infringement, money laundering, racketeering, distributing a copyrighted work being prepared for commercial MegaUpload Issue MegaUpload had 690 servers outsourced from LeaseWeb 60 seized by US official at the time of raid while 630 keep running with LeaseWeb LeaseWeb deleted all the information of all 630 servers once company stopped payment US officials trying to extract information from 60 servers as per court’s instruction Chances to retrieve only 10% of data rest is lost forever MegaUpload Closure

5. >>APMG 8119: DIGITAL ENTERPRISE The cloud - of storing data in a distant storage with the purpose of protecting data and saving space of individual’s machines eg : Apple, Microsoft, Google and Dropbox Apple cloud hacking – Privacy Challenged In October 2014, the story of hacking Apple i cloud in China Rumours about the government is behind this hacking Practical examples on Copyrights and Privacy

6. >>APMG 8119: DIGITAL ENTERPRISE Trust and loyalty of the customers Abiding by the law Free from legal hassle Ethical practice enhances the corporate image Global acceptance to the business Importance of protecting privacy

7. >>APMG 8119: DIGITAL ENTERPRISE Minimum age requirement of 13 Restrictions of number of accounts can be created using a certain device Limitations of usage according to the generally accepted practice in the applicable jurisdiction Storage limitation of 5 GB Availability only in certain languages Reserving the right to change and modify the agreement How apple protects copyright Example of a “best practice”

8. >>APMG 8119: DIGITAL ENTERPRISE Online storage providers face two controversial issues: Copyright Compliance & High Demand for Copyrighted products Copyright: still challenged

9. >>APMG 8119: DIGITAL ENTERPRISE QUESTIONS IN PLACE:  How to protect right holders?  How to ensure the users’ data privacy?  Where the boundary between legacy & law violation lies? EXAMPLES (online file-sharing providers): Flesonic.com, Fileserve.com – stopped file-sharing services Dropbox – use “file hashing against a blacklist list” tool to recognize copyright infringement Copyright infringement & Privacy

10. >>APMG 8119: DIGITAL ENTERPRISE  19 January 2013 (one year after Megaupload closure), Kim Dotcom launched similar service under domain name Mega.co.nz  New policy introduced: end-to-end encryption  User’s perspective: company has no access to downloaded files, the user creates and keeps the password  User’s responsibility: not to breach copyright law  Company’s perspective: Mega ensures the users’ privacy (protection from hacking and government’s raids)  Company’s responsibility: formally the company bears no responsibility for the content of downloaded files, however in case of legal request the user will be informed and the data should be decrypted  Legal concerns: investigation revealed at least 500,000 Mega links available on third-party websites, which violate copyright law. Is the story repeating? Copyright & Privacy: Mega.co.nz

11. >>APMG 8119: DIGITAL ENTERPRISE