Download presentation
Presentation is loading. Please wait.
Published byClifton Johns Modified over 9 years ago
1
BRAZIL and LATIN AMERICA NETWORKS REGIONAL OVERVIEW MAY 2012 1
2
2 Population of 580M Total TV HHs: 135M Pay TV HHs: 50M 21 Countries and select Caribbean islands Primary Countries Mexico Brazil Colombia Argentina Chile Latin and South America Region
3
Financials – Combined EBIT Market revenues – Affiliate and Ad Sales 3
4
Strong EBIT performance from channel operations with challenges. Cost of programming up due to market competition from other cable channels Increased selling expenses for ad agency incentives Venezuela decentralization cost due to political instability Brazil is largest market representing 35% of total revenue. Strongest growth in affiliate revenues due to subscriber penetration increase. Growth mostly in middle class segment. Established SPT Brazil Management team in FY12 to focus on market needs Opportunity to launch mass appeal Pay TV service Mexico second largest market represent 21% of total revenue. Growth impacted by restriction on ad sales minutes and Televisa pressure against cable channels. Fighting pressure as an industry Exploring anti-trust action Financial Performance 4
5
BRAZIL 5
6
6 Market Focus - Brazil Population:193M Total HHs: 58M Total TV HHs:55M Pay TV HHs: 13M Pay TV Penetration:23% Globo media group dominates market Broadcast TV 75% share of advertising Pay TV (Globosat) 50% share of advertising
7
Source: Projeto Inter-Meios Advertising Market Trend Media Share % 75% TV Globo 75% TV Globo 18% Ed.Globo 18% Ed.Globo 15% Infoglobo 15% Infoglobo 25% S. Globo R. 25% S. Globo R. 15% Globo.com 15% Globo.com 51% Globosat 51% Globosat Globo group 55% of the Ad Market Globo group 55% of the Ad Market 7 Broadcast TV continues to build share of ad market Pay TV share has remained relatively flat since 2007 Solid growth in internet spend
8
Market Share by Groups (subscribers) Market Share by Groups (subscribers) Subscribers by Technology Brazil Market Share – Affiliate Systems 8 Opportunity for growth from current 23% penetration level. Projection to double to 50% by 2016. Growth in new affiliate systems – Oi and Telefonica investment in market
9
Regulatory change allowed increased foreign ownership of affiliate systems in fall 2011. o Telmex owned Claro took majority control of NET system. o Telefonica took control of TVA system New Local Content approved in late 2011 and pending detailed implementation. o Minimum number of local content hours in primetime which will escalate over three years from 1hour/week to 3 ½ hours/week o Local productions must be with a Brazilian production company to qualify. New Advertising Regs requiring local ad agency involvement o Will impact pan-regional business, since ads will be required to be sourced locally. New Legislation Impact to PayTV Channels 9
10
Brazil Ratings Highlights Performance of key programs – Once Upon a Time has launched as - #1 show for PayTV – Moved CSI Miami from AXN to SET and achieving top ratings – Criminal Minds and Unforgettable strong performers on AXN. Production of original content for SET (Time has Come) and Spin (Breakout) in pre-production SET and AXN rank in top fifteen for PayTV channels (for April 2012) 10
11
MEXICO 11
12
Population:112.3M Total HHs: 26.0M Pay TV HHs: 10.8M Pay TV Penetration:41.5% Note: Based on LAMAC, AD Spend, IBOPE Market Focus - Mexico 12 Televisa group is largest broadcaster and Pay TV operator Televisa using muscle to control growth of international programmers advertising.
13
Mexico 2010 Advertising Source: CICOM FY 2010 * Figures in million of Mexican Pesos TOTAL ADVERTISING 2010: $57,156 (+14.3%) 2009: $50,023 TOTAL ADVERTISING 2010: $57,156 (+14.3%) 2009: $50,023 OPEN TV ADVERTISING 2010: $33,908 (+17.0%) 2009: $28,882 OPEN TV ADVERTISING 2010: $33,908 (+17.0%) 2009: $28,882 CABLE TV ADVERTISING 2010: $3,397 (+20%) 2009: $2,831 CABLE TV ADVERTISING 2010: $3,397 (+20%) 2009: $2,831 Share of broadcast TV: Televisa 70%; TV Azteca 27% Pay TV represents 9% of total TV advertising 13
14
Affiliate Systems Market Share Increase in PayTV penetration to over 40% in 2011 with growth of introductory cable packages Highest growth in DTH with launch of Dish in Dec 2008 and rapidly grown to over 3M subscribers Televisa Systems (5.3M) Ownership: Sky Mexico 59% Cablemas 100% Cablevision 51% DISH (3.6M) MVS 51% DISH 49% Megacable (1.6)
15
Televisa is using their cable and DTH systems to limit advertising on international cable channels Televisa Systems began restricting international programmers to a cap of 6 minutes of advertising per hour, which reduce our SPT Channel prime time available inventory by 50% This had a severe impact on all international channels and specifically effected SPT channels FY12 Q3 revenue results Through our trade organization LAMAC, the international programmers received a rule clarification from the RTC, Mexican regulatory agency, authorizing Pay TV channels to average 6 minutes in 24 hour period with a cap of 12 minutes in any given hour. Televisa is still attempting to fight this ruling, but in the interim the international programmers are continuing to work with Mexico government agency RTC to respond to this market attack. Televisa’s unfair business practice 15
16
Mexico Ratings Highlights Performance of key programs – Greys Anatomy - #1 show for PayTV – Continued strong performance of CSI series on AXN Production of MNTM for SET – Pre-production of season three now – Ad Sales sponsorship budget of MX$30M SET and AXN rank as top ten channel for PayTV channels (for April 2012) 16
17
COLOMBIA 17
18
Financials and Market Data Relative to Brazil and Mexico is smaller market. Potential growth in market and have opened one ad sales office operation in April 2012. Production of Los Caballeros with SPT Production group. Major Free TV Channels are RCN and Caracol Largest systems - Telmex (1.5M), DirecTV (0.4M), Une (1.0M) Market Revenues 2011 (Us$ millions)Revenues Open TV $ 530 Radio $ 222 Magazines $ 55 Pay TV $ 38 Total $ 845 18
19
Colombia Affiliate Pay TV Market Share 19
20
CRACKLE 20
21
21 Insert info from JOSE Digital Entertainment-- Our Future Growth
22
Crackle Latin America First mover opportunity – Large underserved market, with a high revenue potential – 85% Internet audiences watching online videos; yet very limited long form premium content available – 1 Billion Display Ad market, video ads poised to take off Latin American infrastructure gave us a one-two punch Ad sales offices in all major markets Strong channels to promote service Strong market response to Crackle launch Advertisers ready to invest in digital media at scale Pre-sold over $2Million USD media sponsorships prior to launch Key clients: Visa, Banamex, Heineken, Sony Electronics, Sony Mobile, Kimberly Clark, Nextel Digital Video complements Paid TV ad sales packages for overall SPT offering 22
23
Crackle Latin America Favorable content scenario: – Agreement for SPE library provide high return on investment – Other studios/distributors have shown willingness to negotiate AVOD content: Miramax, Polar Star, BBC, MGM, Disney Crackle launch: – WEB: 18 Countries/18 Sites (BR: Mar 13 and MX & Spanish LatAm April 17) – SONY BIV OTT: 18 Countries: May 1 Initial outstanding results, meeting audience forecast. April results: +1.29 Million Total Unique UsersBrazil 0.91M +1.7 Million Visits Total Brazil +1.2M +1.0 Million Video StreamsBrazil 0.75M +8.3 Million Page ViewsBrazil 6M +18 mins Average Time Spent Brazil 22mins +150 Thousand Crackle BR Facebook Fans + 45 Thousand Crackle MX Facebook Fans 23
24
Sony United Examples Mexico - Key relationship with Sony Companies. – Sony Music: Revenue for FY ´12 represented 300k. Crackle: Key partnerships strategic in achieving success – Sony Electronics $1 Million USD Media Investment in exchange for Crackle exclusivity on Sony BIV Devices OTT devices – Sony Mobile - $300K sponsorship, development of Sony Android exclusive App – Fully integrated Sony Electronics/Crackle co-marketing plan: Packaging, In-Store POS, Collateral, Public Relations, Events, Mass Communications Brazil - July 2011 Official draw for qualifiers for 2014 World Cup. Promoted on channel air. In discussions for 2014 World Cup event plans 24
25
APPENDICES
26
26 Competitive Landscape
27
Competing Channel Packages 21 Channels 15 Channels 9 Channels Channels above do not include separate HD feeds Purchased in 2010 Chilevision (Free TV)
28
Additional Channel Packages 3Channels 6 Channels Launched Comedy Central in early 2012
29
FY12 and FY13 – Brazilian Rail Evolution Analysis 1,67 6 months below the final average of 1.67 BRA/USD Max FY12= Min FY12= SPE FY13 Budget rate is 1.79
30
FY12 and FY13 - Mexican Peso Evolution Analysis 12,66 6 months below the final average of 12.66 MXN/USD Max FY12= Min FY12= 11.50 SPE FY13 Budget rate is 13.64
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.