2. International project week Marketing communication Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media

3. Billboards

4. One in each Happy Meal

5. Mc Donalds Dream Team 2010

6. 1:0 A hard time for team Hunger

7. Get a cup? A cup of coffee!

8. Print media

9. 2010 Official FiFa world cup sponsor 2010

12. Interactive Media

13. Interactive Advertising Sony and McDonalds Photocontest

14. Contest Concept Make a foto which shows a McDonalds product in a football theme The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera

15. Photo Sample

16. Trashcan

19. Iphone© Application for reserving McDonalds© products - tool, to order products in advance - no more wasted time - free service by Iphone© / McDonalds©