1. Training the Public Health PIO: A Multiyear, Tiered Approach Bret Atkins Ohio Department of Health Office of Public Affairs

2. Training the Public Health PIO: A Multiyear, Tiered Approach The Need The Need The Goal The Goal The Challenge The Challenge The Solution The Solution The Process The Process The Result The Result The Next Step The Next Step

3. Training the Public Health PIO: A Multiyear, Tiered Approach The Need Communicating the organization’s response can be as important as the response itself Communicating the organization’s response can be as important as the response itself People will find their own solutions and determine their own actions unless directed otherwise People will find their own solutions and determine their own actions unless directed otherwise

4. Training the Public Health PIO: A Multiyear, Tiered Approach The Need Public health was under funded for decades Public health was under funded for decades Crisis and risk communication is the “new kid on the block” Crisis and risk communication is the “new kid on the block”

5. Training the Public Health PIO: A Multiyear, Tiered Approach The Need The increased number of media outlets has increased the competition among media outlets The increased number of media outlets has increased the competition among media outlets Reporters are more skilled and demanding Reporters are more skilled and demanding

6. Training the Public Health PIO: A Multiyear, Tiered Approach The Goal Establish and maintain a communications workforce with sufficient capability to work independently and jointly before and during a crisis Establish and maintain a communications workforce with sufficient capability to work independently and jointly before and during a crisis

7. Training the Public Health PIO: A Multiyear, Tiered Approach The Goal PIOs at local health departments capable of launching and operating a joint information center PIOs at local health departments capable of launching and operating a joint information center

8. Training the Public Health PIO: A Multiyear, Tiered Approach The Challenge

9. Training the Public Health PIO: A Multiyear, Tiered Approach The Solution Communications training Communications training –instruction –practice –plans –drills –exercises

10. Training the Public Health PIO: A Multiyear, Tiered Approach The Process Needs assessment Needs assessment Spokesperson training Spokesperson training PIO training PIO training PIO exercises PIO exercises

11. Training the Public Health PIO: A Multiyear, Tiered Approach Needs Assessment Survey of Ohio’s 139 local health departments to determine communications capacity early in preparedness process Survey of Ohio’s 139 local health departments to determine communications capacity early in preparedness process Survey repeated 15 months later Survey repeated 15 months later

12. Training the Public Health PIO: A Multiyear, Tiered Approach Spokesperson Training WAS: Interview training WAS: Interview training WAS NOT: Writing, planning, operations, information management or other “behind the scenes” duties WAS NOT: Writing, planning, operations, information management or other “behind the scenes” duties

13. Training the Public Health PIO: A Multiyear, Tiered Approach PIO Training WAS NOT: Interview training WAS NOT: Interview training WAS: Writing, planning, operations, information management or other “behind the scenes” duties WAS: Writing, planning, operations, information management or other “behind the scenes” duties

14. Training the Public Health PIO: A Multiyear, Tiered Approach PIO Training Networking and partnership building Networking and partnership building Presentations on: Presentations on: –Differences between PIO and spokesperson –Role of PIO in Incident Command –Introduction to NIMS Short tabletop exercise on JIS/JIC Short tabletop exercise on JIS/JIC

15. Training the Public Health PIO: A Multiyear, Tiered Approach PIO Training Review of previous material Review of previous material How to facilitate an exercise How to facilitate an exercise Four-hour JIS/JIC tabletop and functional exercise Four-hour JIS/JIC tabletop and functional exercise

16. Training the Public Health PIO: A Multiyear, Tiered Approach The Need The Need The Goal The Goal The Challenge The Challenge The Solution The Solution The Process The Process The Result The Result The Next Step The Next Step

17. Training the Public Health PIO: A Multiyear, Tiered Approach Communications Capacity Regional PIO Advisory Group to ODH Regional PIO Advisory Group to ODH JIC locations identified in plans JIC locations identified in plans Nearly 400 PIOs and spokespersons identified (primary and backup) Nearly 400 PIOs and spokespersons identified (primary and backup) Regional PIO meetings Regional PIO meetings Some independent training Some independent training

18. Training the Public Health PIO: A Multiyear, Tiered Approach The Need The Need The Goal The Goal The Challenge The Challenge The Solution The Solution The Process The Process The Result The Result The Next Step The Next Step

19. Training the Public Health PIO: A Multiyear, Tiered Approach The Next Step Advance the material Advance the material Remove artificiality Remove artificiality “Put it to the test” “Put it to the test”

20. Training the Public Health PIO: A Multiyear, Tiered Approach The Next Step JIC in a Box JIC in a Box A multimedia self- facilitated JIS/JIC exercise conducted at the local level, at the JIC location with real-life response partners A multimedia self- facilitated JIS/JIC exercise conducted at the local level, at the JIC location with real-life response partners

21. Training the Public Health PIO: A Multiyear, Tiered Approach Bret Atkins Ohio Department of Health Office of Public Affairs Questions?