1. REPUTATION MANAGEMENT FOR TARGET AUDIENCES Some Recent Attacks on the Census Bureau Prepared by Kenneth C. Meyer United States Census Bureau

2. RECENT INCIDENTS  DATA MINING  SPECIAL TABULATIONS & EXTRACTS

3. SPECIAL TABULATIONS & EXTRACTS ARAB-AMERICAN DATA REQUEST

4. COMMUNICATIONS COUNTERMEASURES  Notified key staff and stakeholders  Formed communications strategy  Developed messages & conducted media training  Drafted RTQ for interim policy  Pitched interim policy & arranged interview opportunities  Issued News Release announcing policy

5. COMMUNICATIONS COUNTERMEASURES (cont’d)  Participated in preparations for: --- Informational teleconference with key stakeholders --- Joint Census Advisory Committee meeting  Arranged spokesperson for talk radio show  Issued News Release announcing CPO  Arranged Ed Boards for Director

6. SUMMARY  IDENTIFY ATTACKS – Monitor the media closely – Be alert to sensitivities of stakeholders  MANAGE REPUTATION – Reactive measures – Proactive measures

7. CONCLUSION  A good reputation is critical to public confidence  The greatest challenge for national statistical agencies is the loss of respondent cooperation