1. 1 Toward Public Broadcasting 2.0 Digital Future Initiative Summit Briefing Dennis L. Haarsager KWSU/KTNW-TV, Northwest Public Radio Washington State University

2. 2 Changes in media usage People are taking control over their media usage. Non-real time is the fastest growing segment of media usage. I want what I want, when I want it, the way I want it. The important media divide is no longer audio vs. video or print vs. electronic, its my time vs. real-time.

3. 3 Media über trends Digitization – content meets mathematics Noiseless generations Asset management Personalization – content meets self- organization Self-curation Communities of interest more important than aggregator brands Democratization – content escapes its keepers Inexpensive production tools Low cost barriers to effective distribution

4. 4 Public broadcasting 2.0 Characteristics Many-to-many On-demand for use in my time Abundance rules – content limited only by storage Content is branded and has a useful life outside the confines of aggregator brands (podcasting, VOD) Rewards cumulative access over time New business models apply; financial return can be orders of magnitude more per contact hour Programmers and users are curators. Provide huge choice. Make content personalized and accessible.

5. 5 Open Media Network (omn.org) Project of non-profit Open Media Foundation with pubcaster support Distributing a broad range of public service media, audio and video More a platform than a destination Includes community & economic tools Powered by Kontiki (ditto BBC, AOL) Now in public beta 3

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8. 8 Transfer to TIVO Device Transfer to Windows Media player or device Transfer to iPod Sync

9. 9 Contact information Dennis L. Haarsager, Associate VP & GM Educational Telecommunications & Technology Washington State University [KWSU/KTNW-TV, Northwest Public Radio] PO Box 642530 Pullman, WA 99164-22530 Contact info: haarsager.org/contact Weblog: technology360.com Resources: technology360.org Public Service Publisher weblog: pspblog.org Open Media Network: omn.org