1. Stephanie Barger Founder and Executive Director Stephanie Barger Founder and Executive Director Earth Resource Foundation www.earthresource.org

2. A Triple Bottom Line People, Planet and Profit A project of

3. Zero Waste Business Certification Program Request of $150,000

4. HOW GREEN IS YOUR GREEN? Green $$$ Are you getting the most savings out of your green program? Green Standards Do your green practices measure up to the highest standards?

5. PLASTIC POLLUTION AND CONSUMPTION

6. WASTEBERG Municipal Waste tip of the “wasteberg ” Upstream manufacturing waste is 71 times greater Source; Kevin Drew, San Francisco

7. Zero Waste & Global Warming  Landfills are one of the largest sources of Greenhouse Gases (GHG)  Methane is 72 x more potent than CO 2  Recycling & composting all remaining discards in CA = eliminating all auto exhaust in CA  Zero Waste should be part of Local, State and Business Sustainability Plans  New and Green Jobs: Landfill – 1 job Composting – 4 jobs Recycling – 10 jobs Reuse – 75 to 250 jobs 71 Tons Upstream per Ton MSW

8. Earth Resource Foundation Mission Statement Restoring the Earth to a healthy and sustainable state by redirecting technological, monetary, human and academic resources CREDIBILITY Successful campaigns have established: Credibility Solving Environmental Programs One step ahead with resources and tools

9. Zero Waste Businesses Leading the Way* Anheuser-Busch, Fairfield, CA Apple Computer, Elk Grove, CA Del Mar Fairgrounds Epson (OR) Fetzer Vineyards Frankie’s Bohemian Café, SF Greens Restaurant, SF Hewlett-Packard, Roseville, CA Kean Coffee – Martin Dietrich Mad River Brewery NUMMI, Fremont, CA Pillsbury Playa Vista, LA, CA Ricoh Electronics, Inc. San Diego Wild Animal Park Scoma’s Restaurant, SF Straus Family Farms Toyota Vandenburg AFB Vons-Safeway Xerox Corp Yost Printer, Monrovia, CA *(>90% Waste Diversion) ERF Zero Waste Conference presenters

10. Zero Waste Program ConferencesAccreditation Certification

11. Size of Potential Market Medium sized firms in the US FirmsEstablishments 20 to 99 employees526,355692,677 100 to 499 employees86,538330,447 October 1, 2008 U.S. Chamber of Commerce  71% of firms want to improve brand strength and goodwill through Environmental Sustainability Source: 2008 study conducted for the U.S. Chamber of Commerce by Deloitte and The Cambridge Group

12. “Climate Change in the American Mind” Study - 2008. Yale Project on Climate Change and the George Mason Center for Climate Change Communication

13. CA Waste Diversion Legislation AB 939 Integrated Solid Waste Management Act required 50% MSW Diversion by 2000 Mandatory Commercial Recycling by 2012 Proposed AB 737 would require 75% MSW diversion by 2020

14. Zero Waste Saves Money Toyota – $2.3 million in net savings from ZW efforts – >$12 million from switch to reusable containers Albertson’s (261 SoCal locations) – $965K in 12 months from OCC recycling alone Ricoh (Orange County only) – $2 million first year of reaching 90% - $4 million in 4 th year

15. Our Solution Consumers want assurance from credible third-parties…

16. Zero Waste Certification Follow US Green Building Council model – Zero Waste Certified Businesses – Zero Waste Professional Accreditation Establish consistent standards Establish “Zero In on Zero Waste Certification Program” as the benchmark Additional education and business opportunities

17. USGBC LEED is THE Referenced Standard To date, 28 cities require LEED Certification for new municipal buildings Zero Waste CAN be the Referenced Standard To date, 35 cities have adopted Zero Waste Policies

18. Our Competitors Consumers want assurance from credible third-parties…

19. CHALLENGER BRANDING Utilize our activism strengths for our social enterprise Assertive Proactive Strategic Collaborative Industry Champions Branding, Branding and more Branding

20. Organizational Collaborations ZERI - Zero Emission Research Initiatives GRRN - Grassroots Recycling Network USGBC – US Green Building Council MFSA – Mailing & Fulfillment CRRA – California Resource Recovery Association NRC – National Recycling Coalition Recycling Works – GAIA and Unions ZWIA – Zero Waste International Alliance

21. MARKETING & SALES  Social Networks  Peer to Peer Businesses  Conferences  Industry Forums  Earth Resource Foundation programs and campaigns  Government and non-profit committees and task forces  Suppliers (upstream vendors of existing Zero Waste Businesses)

22. Zero Waste Certification Financial Projections YearCertification (w/membership) AccrediationConferences 1$62,500$250,000 2 $575,000 3$500,000$1,250,000

23. Milestones Month 0: Hire development team Month 1: Branding and Marketing Launch membership program Month 2: Secure additional funding from Industry Partners (Advisory Board ) Month 4: Business Certification Month 5: Professional Accreditation Month 6: Launch of Zero Waste Certification Program

24. Source of Funds SEI Investment $150,000 Founding Members 10 @ $10,000 $100,000 Conferences (Net)$75,000 Total$325,000

25. Use of Funds 6 months Operating Expenses $15,000 Development & Branding Team $180,000 Marketing & Branding$30,000 Certification Staff$50,000 Conference Staff$50,000 Total$325,000

26. The ZERO WASTE Team Stephanie Barger, Founder and Executive Director 15 years experience in management consulting, accounting, event planning and nonprofit development (past CPA) Noted speaker, Grassroots and youth training expert Award-winning and respected expert in the field Dix Henneke, Zero Waste Conference Manager and Trainer, 20 years of marketing and sales experience Green Marketing Instructor at UCI Extension, Marketing and Advocacy USGBC-OC Jill Donello, Zero Waste Project Director 15 years experience in training specializing in on-line training leads ERF’s zero waste consulting business

27. The ZERO WASTE Development Team Rick Anthony, Rick Anthony & Associates, GrassRoots Recycling Network 40 years experience as accomplished researcher, presenter and innovator in zero waste management Co-founder of numerous international and national “zero waste/recycling” organizations Developing Zero Waste communities in England, France and Italy Gary Liss, Zero Waste International Alliance Over 30 years experience in solid waste and recycling field Certified ZERI System Designer Written the most Zero Waste plans for Cities in the United States Dan Knapp, Owner and Founder Urban Ore 30 plus years in reuse and recycling Designer of Zero Waste Disposal Facilities – Resource Recovery Parks Laura Rea, Andrew Rea Designs 20 years experience in branding, public relations and upscale marketing Founder of Sustainable Business Leadership Council

28. Zero Waste Advisory Board  Ryan McMullan, Environmental Programs Administrator, Toyota Motor Sales  Sue Beets, Corporate Sustainability Manager, SBM Site Services, LLC.  Jo Licata, Hilton San Francisco  Nancy Strauss, Environmental Director, Del Mar Fairgrounds  Eiko Risch, Director, EHC & Sustainability, Ricoh Electronics  Martin Diedrich, Owner, Kean Coffee

29. Sustainability Strategy Scalability of Program: Additional Education Resources (books, workshops, webinars) Growth into the large or small business sectors Development of additional levels of certification (i.e., specialty for retail, hospitality, manufacturing, food) Certification for cities and communities Growth of Chapters in United States and Internationally

30. Return on Investment $150,000 investment anticipated 5% interest payback between years 2 and 4 Practice Zero Waste Today – Don’t Waste Any Time Investing in the Future!

31. Earth Resource Foundation P.O. Box 12364, Costa Mesa, CA 92627 949-645-5163 www.earthresource.org