1. The MEDIA Salles ’ “European Cinema Yearbook – 2004 advance edition” Presentation by MEDIA Salles at the Professional Meeting ANEC-ANEM-UNIDIM Rome (Italy), 14 December 2004 MEDIA Salles is an initiative of the European Union’s MEDIA Programme with the support of the Italian Government.

2. MEDIA Salles is an initiative of the European Union’s MEDIA Programme with the support of the Italian Government

3. collection of data from 33 European countries, thanks to the recent addition of Malta extension of the section devoted to Central-Eastern- Europe and the Mediterranean Rim, thanks to the inclusion of new tables New elements in the “European Cinema Yearbook – 2004 advance edition”

4. extension of the section on cinema-going worldwide, with 9 markets monitored: United States, Canada, Japan, Australia, Hong Kong, South Korea, Russia, New Zealand, Israel New elements in the “European Cinema Yearbook – 2004 advance edition”

5. section devoted to the multiplexes operating in Europe on 1 st January 2004, with new data on the year they opened and their catchment areas, and including a list of multiplexes operating in Russia section devoted to digital films and digital cinemas (equipped with DLP Cinema TM technology) worldwide, updated as at June 2004 New elements in the “European Cinema Yearbook – 2004 advance edition”

6. Cinema-going in Western Europe in 2003 ADMISSIONS 2003 recorded a total drop of 5.1% in admissions: 958 million909 million from 958 million in 2002 to 909 million in 2003 admissions are falling on the 5 main markets : D: -9.1%, F: -5.6%, I: -5.5%, UK: -4.9%, E: -2.3%

7. Cinema-going in Western Europe in 2003 SCREENS in 2003 screen numbers continued to rise (+2.2%): 26,60027,100 from 26,600 to approximately 27,100 remaining basically stable in Germany and increasing in Italy (+6.4%), Spain (+5.0%) and the United Kingdom (+0.9%).

8. Cinema-going in Central-Eastern Europe and the Mediterranean Rim in 2003 2003 recorded a total drop in admissions: 102 million98 million from 102 million in 2002 to 98 million in 2003 but with widely differing situations when considering individual countries: BG: +50.9%, CY: +21.0%, CZ: +13.5% CS: -28.4%, LT: -27.1%, EE: -18.2%

9. Cinema-going in ITALY in 2003 103.7 million98.0 million 1.821.71 Admissions* experience a drop, from 103.7 million in 2002 to 98.0 million in 2003, with an annual pro-capita frequency of 1.82 in 2002 and 1.71 in 2003 (*SIAE figures relating to screens operating for at least 60 days a year)

10. Cinema-going in ITALY in 2003 Screen numbers* record an increase 3,3533,566 from 3,353 in 2002 to 3,566 in 2003 18.7% 32.2% screens in multiplexes represent 18.7% of the total and account for 32.2% of all the Country’s admissions (*SIAE figures regarding screens operating for at least 60 days a year)

11. Average ticket price on the 5 main European markets (nominal values, in euro) Euro zone

12. Average ticket price on the 4 leading markets of the euro currency zone (variation of real values) In 2003 the average ticket price, net of inflation, falls considerably in Italy and Germany, whilst increasing slightly in France and Spain

13. Average ticket price in real value (1999=100) In these countries, the cost of going to the cinema in 2003 was the same or less than in 1999: Euro zone Non euro zone

14. Average ticket price in real value (1999=100) In these countries, going to the cinema in 2003 cost more than in 1999: Euro zone Non euro zone

15. 9,687 screens in 899 complexes in 30 countries Multiplexes in Europe (as at 1 st January 2004) In general, screens in multiplexes are on the increase, but growing more slowly: +19% between 1 st January 2001 and 1 st January 2002 +8% between 1 st January 2003 and 1 st January 2004

16. Digital cinema worldwide (as at June 2004) 245 digital screens in 204 complexes (cinemas equipped with DLP Cinema TM technology) The number of digital screens worldwide is increasing (+35.4% compared to December 2003) but with different percentages according to the markets under consideration: in Asia, +80.3% in Europe, +23.3% in Latin America, +10.0% in North America, +6.3% between December 2003 and June 2004

17. “European Cinema Yearbook – 2004 advance edition” The CD Rom of the “European Cinema Yearbook – 2004 advance edition” was produced with the support of ATR – Aria Termo Rappresentanze The Yearbook will shortly be available in pdf format on the Internet at the MEDIA Salles’ website www.mediasalles.it

18. Also on the website coming events by MEDIA Salles in 2005: Focus on Europe - Kidflix Special Malmö 2005 in collaboration with “BUFF 2005”, Malmö (Sweden), 10 – 13 March 2005 “DigiTraining Plus: New Technologies for European Cinemas” in collaboration with Barco 6 - 10 April 2005, Kuurne, Belgium

19. Send us your e-mail address: we’ll keep you up-to-date! infocinema@mediasalles.it

20. www.mediasalles.it MEDIA Salles is an initiative of the European Union’s MEDIA Programme with the support of the Italian Government.