1. Jason Elkins Managing Partner Transparent Social Media

2.  Jason Elkins – Managing Partner  Direction, Sales and Marketing  Ricky Voltz – Partner  Operations, FBML Coding, Project Management  Mailynne Calvin – Key Staff  Content, Writing, Marketing, Customer Support  Josh Brown – Key Staff  Design, Product Support

3.  Custom Facebook Fan Pages and Apps  Strategy  Support  Education

4.  Facebook (MySpace, Friendster, etc.)  Twitter - microblogging  YouTube – video sharing  LinkedIn – professional networking  FourSquare – check-in  Flickr - photo-sharing sites  Quora – Q&A services  Wikipedia – Collaborative information  Yelp - Reviews

6. 50 Million is the magic number.

7.  Conversation  Engagement

8.  600 million  50% login  130 friends  700 billion minutes per month

12. Facebook Algorithm

13.  Old Paradigm vs. New Paradigm  4000 Message a Day

16.  Old Paradigm Folks Use Internet Like This: ◦ Controlled Mediums ◦ One-Directional ◦ Corporate ◦ Distant

17.  New Paradigm Folks Use Internet Like This: ◦ Transparent ◦ Informal ◦ Collaborative ◦ Conversational

18. Use the {Status5P} Technique  Projects  Pictures  People (who are you working with)  Places  Post a question

23. Lead!

24. Posts a New Ball (Project)

27. 27 - Photo - Question - Timeliness

29. Engagement

31. Places

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34. 34 Engagement

35.  Promote Your FRIENDS!!!!!  First Date Questions (Brandon Frazier)  Testimonials  Contests  Fan of the Week  Donations  Give Away

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40. Consistency is as important as Engagement!  Often  Grid  Spread out

42.  Tagging is an Art Form ◦ Tag Friends/Photos ◦ Tag Locations if they have a page ◦ Tag People – 8000 Rule

43. Engagement Exposure to Industry leader and Exposure to his network of followers

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45.  Events  Upcoming Projects  New Products/Services ◦ Pre – During – Post (3 Posts)

46. Always:  Picture  Respond  ‘Prosonal’  Consistency

47. Never  Never respond angry to an angry Fan  Never JUST talk about your business.  Never be afraid to post SOMETHING.

48.  Custom Pages ◦ Capture leads (DING DING DING) ◦ Sell items on Facebook ◦ Promote your services ◦ Capture E-Mails ◦ Schedule Services ◦ Display Videos ◦ Embed PayPal ◦ Embed Messages, Podcasts, Sermons ◦ Embed a book or chapter ◦ Embed Downloadable Items (Papers, Pamphlets, Photos) ◦ Redemption Programs

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57.  126% increase in New Page Likes  18% increase in total Page Likes  Over 671,000 gross impressions (an increase of 93% over the previous month)  Over 5,900 total page interactions.  Over 900 total consumer commitments to buy the product (before it is available) totaling over $185,000 of gross sales  300 Followed Through 30% Redemption rate $58,500

58.  Interact with your audience – don’t just tell facts!  If it is a business I would give a referral to  Business I frequent.  Because I know someone  For a business - because I'm interested in their 'deals.‘  A product or service that is valuable  ***FRIEND suggested also. Do not look for them on my own.  Believe in their ‘cause’.

59.  Regular Negative Updates  Trash Talk (Foul Language)  Complaining  Political/Religion  Spammer (all about me)  Over Posting  Any of the Below: ◦ Spamming my wall with their crap. ◦ Tagging me in their 2011 Calendar. ◦ Creepy profile picture. ◦ Logo as their picture. ◦ Complaining about their life/job all the time.

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62.  Frequency – Remember Facebook is About Activity and Engagement  Tools ◦ Tagging ◦ Photos ◦ Videos ◦ Notes ◦ Promote Your Friends ◦ 3 to 1 Ratio For Business ◦ Customized Pages

65. Jason Elkins Managing Partner Transparent Social Media