1. A CAREER IN PUBLIC RELATIONS USD – APRIL 2013 Presented by: Teresa Warren TW 2 Marketing, Inc.

2. BACKGROUND Graduate from SDSU in 1981 & knew what I didn’t want to do Worked for agencies for three years In house marketing director for seven years Started my own business in 1991

3. Professional Service PR & Marketing Communications One of San Diego’s Most Admired Companies 25 +/- active clients Many clients have been with us for 10 years or more TW 2 MARKETING

4. WHAT’S THE DIFFERENCE? Public Relations vs. Marketing Marketing is the umbrella under which all other disciplines fall.

5. WHAT’S THE DIFFERENCE? Pubic Relations vs. Media Relations Public relations targets a broad audience. Media relations is limited to a subset.

6. WHAT’S THE DIFFERENCE? Public Relations vs. Customer Service Customer service supports. PR influences.

7. WHO IS THE PUBLIC? It depends on… Goals Objectives Message Geography Opportunities And more

8. HOW DO YOU BUILD RELATIONSHIPS? News & Features Social Media Direct Outreach One on One And more For example…

9. CITY OF SANTEE News Releases News Conference Articles Website Emails Twitter Facebook Media Tours Meetings Testimonials And more

10. A DAY IN THE LIFE 8:00 a.m. Coffee and news And throughout the day…

11. A DAY IN THE LIFE 8:15 a.m. Email And throughout the day…

12. A DAY IN THE LIFE 8:30 a.m. Social Media And throughout the day…

13. A DAY IN THE LIFE 8:45 a.m. Conference call with a client 9:45 a.m. Update a PR plan 10:30 a.m. Write website copy

14. A DAY IN THE LIFE 10:35 a.m. Interruption! Email from a reporter: I need an interview…and a photo…and I’m on deadline!”

15. A DAY IN THE LIFE 11:15 a.m. Write website copy…AGAIN! 11:40 a.m. Interruption! Phone call from a client: “We just settled the lawsuit…we need a news release…now!”

16. A DAY IN THE LIFE Noon Log onto a skills webinar While writing the news release…

17. A DAY IN THE LIFE 12:35 p.m. Circulate news release for approval and plan distribution While listening to the webinar…

18. A DAY IN THE LIFE 1:00 p.m. Select photo for news release, crop and size While eating lunch at the desk…

19. A DAY IN THE LIFE Attend a city council meeting 2:00 p.m. 3:30 p.m. Review a social media plan 4:00 p.m. Phone conference with advertising rep

20. A DAY IN THE LIFE 4:30 p.m. Write awards nomination 5:00 p.m. Research client’s project for publicity opportunities 5:45 p.m. Attend networking event

21. SKILLS TO BE SUCCESSFUL Good writer Good listener Multi-tasker Fast learner Strategic Comfortable one-on-one and in groups Strives on stress Chameleon

22. JOB OPPORTUNITIES IN PR Agency Corporate Government Nonprofit

23. WHY BE A PR PERSON? Writing Fast pace Variety Creativity Learn new things Work for 25 +/- companies Opportunity to make a difference

24. QUESTIONS? COMMENTS!

25. CONTACT Teresa Y. Warren TW 2 Marketing, Inc. 619-582-5750 twarren@tw2marketing.com @teresawarren www.linkedin.com/in/teresawarren www.facebook.com/tw2marketing