1. Presentation by Simon Eaton simon@sportsbookventure.com Skype: simoneaton2001 Making Revenue from Sportsbook Marketing

2. About me – Simon Eaton Ten Years Experience in Online Sportsbook Marketing Worked with VIP.com, Nine.com, SportsBetting.com, Sportsbook.com, bet365 Currently managing BetOnline Affiliates Founded Sportsbook Commission for Sports Betting affiliates to discuss and share ideas Contact Info Email: simon@sportsbookventure.comsimon@sportsbookventure.com Skype: simoneaton2001

3. Market share – what’s it worth? Americans alone wager $100 billion dollars a year 60% of bets are placed online Average American deposit is $500-$1,000 Average European deposit is €100-€200 Most common bet is a straight-up – on a straight win! Average American player value is $2,500 Average European player value is €600 However sometimes much larger Average life span of a player is 2.5 years (two seasons)

4. What do gamblers bet on? (US) NFL (includes Super Bowl Sunday) NBA (playoffs are big) College Football (the college bowl games are big) College Basketball (March Madness) Kentucky Derby (3 horse races over a month) Breeders Cup (one off day in October with large signups) Baseball (not great for the house MLB is bet on) Mixed Martial Arts/Boxing (large bets placed) Proposition Bets (who will win the next election? etc)

5. What do gamblers bet on? (Europe) Premier League Betting (top UK soccer league) La Liga (Spanish league) European Championships (covers all of Europe) Major Soccer Events (goes without saying) Horse Betting (Grand National is a big day!) Golf (big money days) Tennis (surprisingly large) Special Events (World Cup, Olympics) Finance Market (betting on the index)

6. Sportsbook Affiliates who have made it SBR (Sportsbook Review) Players Advocate/Forum/Lines/Reviews TheRX (The Prescription) Forum/Articles LiveScores Lines/SEO Placement GoonersGuide SEO Placement/Articles/Reviews MadduxSports SEO/Articles/Picks

7. Sportsbook Affiliate Tips Be Relevant Use Content Add Live Lines/Scores User Participation Reviews (do your own for better results) SEO Placement (target events) Focus on Key Site Create a Buzz/Press Releases

8. Interested in making this work? Get a Good Keyword Domain Such as ‘nflpicks.com’, ‘sportsbettingreviews.com’ etc Good Hosting Traffic can and will peak on certain days Associate with Good People Build up a network of article/link trade buddies Be Fair/Honest Gamblers will stick to your site if they find your info honest/correct as well as the brands represented Understand the Keywords/Search Terms

9. Resources SportsbookCommission.com Online Sports Betting Affiliate Community SportsbookReview.com (SBR – large affiliate) TheRx.com (Forum) Gambling911 (Blog set up by industry veteran) SBRLines.com Lines tool for affiliates Affiliates.betonline.com Affiliate managed by me

10. Any Questions? CONTACT INFO simon@sportsbookventure.com Skype: simoneaton2001