1. Mitt Romney February 1, 2012

2. Background  Father was influential business man and Michigan Governor  Attended Brigham Young University  Attended Harvard Business and Law School,  Soon founded the Investment firm Bain Capital in 1984  Defeated by Edward Kennedy in the 1994 Mass. Senate Race  Successfully managed the Salt Lake Organizing Committee to host the Olympic Games in 2002  Successfully Ran for Mass. Governor in 2003  Lost the 2008 Republican Nomination to John McCain

3. Strategy  Began immediately after 2008 Nomination loss  Focus on previous success in business  Focus on attacking Obama’s economic policies  Has refrained from attacking his nomination opponents  Has run a “defensive” and risk free nomination campaign

4. Strengths  Largest fundraiser of all candidates  Personal success in business has given his economic plans legitimacy  Bi-partisan history as Mass. Governor,  Navigated the Salt Lake Games into the black

5. Weaknesses  A history of flip flopping  Too much defense, not enough offense  History of leaning too far to the left  Religion  Bi-partisan compromises

6. Themes  Reiterate the economy  Attack Obama  Downplay flip flops

7. Primaries  Iowa: Tied with Santorum  Spent $132 per vote, Santorum spent $15  New Hampshire: Never in Doubt  South Carolina: Gringrich victory  Gringrich attacked, Romney faltered  Florida: Romney victory  Romney outspends  Has upper hand with older voters

8. Support Strengths  Female Voters  Moderates  Liberals  Voters focused on “electable” candidates Weaknesses  Evangelical Christians  Tea Party  Poor  Strong Conservatives

9. Bibliography Clement, Scott. "South Carolina Primary Exit Polls: Five Key Factors." WashingtonPost.com. 21 Jan. 2012. Web. 1 Feb. 2012.. Hornick, Ed. "Romney's New Mission: To Change Perceptions." CNN.com International. CNN.com, 2 June 2011. Web. 01 Feb. 2012.. Kim, Susanna. "Candidates Spent $12.5M on Iowa Caucus Ads." ABCNews.com - Breaking News, Latest News & Top Video News - ABC News. 4 Jan. 2012. Web. 01 Feb. 2012.. Kuhn, David P. "Will Romney's Strengths Prove Moot Against Obama?" RealClearPolitics.com. 31 Jan. 2012. Web. 01 Feb. 2012.. O'Brien, Michael. "Romney's Campaign Strategy Comes Under Fire From Republicans." TheHill.com. 23 Aug. 2011. Web. 1 Feb. 2012.. Peoples, Steve. "Mitt Romney Campaign Looks Past Florida Primary 2012." TheHuffingtonPost.com. 30 Jan. 2012. Web. 01 Feb. 2012.. Ponnuru, Ramesh. "Romney’s the One." National Review Online. 2 Dec. 2011. Web. 01 Feb. 2012.. Sayegh, Tony. "Five Challenges Facing Mitt Romney Right Now." FoxNews.com. Fox News, 24 Jan. 2012. Web. 01 Feb. 2012.. Schultheis, Emily. "Exit Polls: Romney Wins the Electability Argument." POLITICO.com. 31 Jan. 2012. Web. 01 Feb. 2012.. Stanley, Tim. "Newt Gingrich Didn't Win South Carolina – Mitt Romney Lost It." Blogs.Telegraph.Co.UK. The Telegraph, 22 Jan. 2012. Web. 01 Feb. 2012.. Wyler, Grace. "Just How Much Money Does Mitt Romney Have?" BusinessInsider.com. The Business Insider, 12 Aug. 2011. Web. 01 Feb. 2012..

10. Cohen, John, Peyton Craighill, and Scott Clement. "What’s behind Romney’s Romp? - Behind the Numbers." Washingtonpost.com. 21 Jan. 2012. Web. 01 Feb. 2012..