3. What is? A sales channel incentive structure based on Extensive goal-setting incentive research Patented GoalQuest ® program results* Pay-for-growth performance design Proprietary program database & guidelines * GoalQuest is the only incentive design that has ever been awarded a US patent

4. Structure Participants have two ways to earn  Base program Earn per sales unit/dollar amount starting at baseline or any other designated point  Challengepoint goal Select and achieve an incremental goal Base program earnings are not ‘at risk’ Challengepoint goal earnings are ‘at risk’ –Awards are only paid if you reach your goal

5. Base Earnings Structure Define a unit of measure and payout ratio 10 AwardperQs per $ 1,000 in sales 20 AwardperQs per unit sold 50 AwardperQs per 1% percent increase Define an earnings starting point Personal baseline “X” dollars or units Percent of baseline Zero

6. Base Earnings Structure Participants earn AwardperQs at the established ratio once they reach the earnings starting point –If they reach their earnings starting point any AwardperQs they earn in the base program are not “at risk” Base program earnings continue through the end of the program period –Acts as an on-going incentive even after their goal is reached

7. Challengepoint Goal Structure Participants select a personal goal –Rewards escalate rapidly to encourage selecting the highest goal achievable All-or-nothing goal achievement Personal baseline-related goals Audience segmentation Focused behavior –Short program duration –Focused program target Frequent program communications

8. Baseline + 10% 20 AwardperQs Baseline + 20% 60 AwardperQs Baseline + 30% 120 AwardperQs

11. as a Product Complete end-to-end product: –Program-specific website –Built-in communications plan –Progress reporting for authorized managers Participant Home pageChallengepoint flash communication

12. Program Financials Setup, website hosting, communications and reporting are provided at BI’s expense –Standard website reports Program sponsor pays for awards earned by participants who achieve their goal The Challengepoint database allows us to estimate results during planning and measure them precisely after the program

13. Included and Billable Items Included items: –Program design –Website setup –Website hosting –Award brochures (if used) –Standard communications –Project management Items billed to the sponsor: –AwardperQs earned by participants –Actual postage for mailing the brochures if used –Any custom reports or communications

14. Implementation Steps Design phase –Initial discovery conversation to determine Audience, measurement metric, management participation Revenue and gross margin Baseline (run rate) data files –Review design model(s) and estimates Alter and re-model as needed 12 working days prior to launch we need Approval of the rules document for the website The company or program logo for the website Participant load file with baselines and hierarchy 1-2 days prior to launch BI website testing Walk-thru website Launch day Announcement emails sent, goal selection begins

15. Communications Calendar Month 1 Month 2 Month 3 Month 4 Announcement Kit Mailed to participants Welcome Email & Select Your Goal Reminder Email Email 2 “ Select Your Goal ” Qmericals during the Goal Selection Phase (flash) “ Progress to Goal ” Reports Emailed to Participants Email Qmercial (flash) Final Email Sent Announcing if Goal was Achieved