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Published byAlaina McKenzie Modified over 9 years ago
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Our Second Century of Success Marc P. Tellier President and CEO
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YELLOW PAGES™ 2.0 Our second century of success Our emergence as an online force Our commitment to a 'new' YPG for CMR's Listen closely Provide more tools and resources to get the job done Drive customer-generated success
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DIRECTORIES TWO NATIONAL PLATFORMS VERTICAL MEDIA
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TO FIND THE BEST SELLER FOR EACH BUYER OUR MISSION
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THE YELLOW PAGES BRAND IS EVOLVING FOR THE FUTURE FOR NEW AUDIENCES IN NEWS WAYS OUR MISSION
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EXPANDING THE DIRECTORY CATEGORY
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Traditional media has suffered Specialty and new media forms are on the rise Clear shift to electronic media THE MEDIA LANDSCAPE
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THE DIRECTORY CATEGORY IS GROWING 76% of Canadians refer to a print or online directory each month 66% of users make a purchase as a result 54% of purchasers are new customers for the advertiser Ad Hoc Research, 2005 Canadian Usage Study
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STRONG AND STABLE INCREASING USAGE OF PRINT DIRECTORIES: USAGE OF ONLINE DIRECTORIES:
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Print IYP ORGANIC GROWTH Print IYP Users Advertisers
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Print IYP ORGANIC GROWTH Print IYP Users Advertisers
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Brand/ Distribution Leads/ Media Mix Users Advertisers Print IYP Content ORGANIC GROWTH Print IYP
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Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Print IYP
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Directories: virtually every home and business MSN Sympatico Google Yahoo Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Print IYP
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PrintIYP Wireless Residential & Business Listings Display Ads Print IYP Customer Profile Keywords ORGANIC GROWTH Brand/ Distribution Leads/ Media Mix Users Advertisers Content Vertical Publications Print IYP Directories: virtually every home and business Yahoo MSN Sympatico Google Neighbor- hood
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OPERATIONAL EXCELLENCE FOCUS ON CUSTOMER RELATIONSHIP MANAGEMENT EXPANSION OF THE DIRECTORY CATEGORY 2006 PRIORITIES
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CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER FIRST PROJECT
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STANDARDIZATION ACROSS CANADA NATIONAL AND REGIONAL ADVERTISERS
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