2. Know the ROI of your ThomasNet Marketing Program

3. Tracks who contacted you as a result of your ThomasNet program…not views, visits, or clicks…actual contacts…buyers who contacted you about the products/services you make, service or sell. Tracks all contacts by ThomasNet.com users at your website including: –Phone calls placed by ThomasNet users while visiting your website –E-mails sent from ThomasNet users on your website –Contact Us forms/RFQ’s submitted by ThomasNet users on your website

4. How does Mirror Site Tracking (MST) work? Using web technology we dynamically generate a mirror image of your website accessible only through your ThomasNet program The “mirror site” swaps in tracking phones, email forms and tags any website form “on the fly” as each web page is requested by ThomasNet users This allows ThomasNet to track and record phone calls, track emails sent and web forms submitted by ThomasNet users Reports are generated monthly and includes links to listen to the actual calls Only ThomasNet users access the “Mirror Site” all other traffic continues to access your website as usual

5. Monthly Reports - Activity and Contacts from ThomasNet.com MST - Campaign Activity Summary

6. MST – Sample Visit Report Shows daily activity Details contacts by day

7. MST – Sample Call Report Details who called, when and their phone number Click the red phone to listen to recorded calls from ThomasNet users

8. MST – Sample Email Report Emails sent by ThomasNet users from your site Contact names & email address Phone numbers when provided

9. MST - Sample Web Events Report Tracks website forms submitted by ThomasNet users Determine effectiveness of your website forms

10. What do Industrial Buyers typically do when they reach your site?* 64% Call Calling is by far the most preferred method of contact by Industrial Buyers and Engineers – and the hardest to track 25% Send Email A recent ThomasNet survey indicated purchasing agents use email to manage RFQ’s 11% Submit Website Forms e.g. Contact Us, RFQ’s, Orders find out how well your website forms convert *Aggregate statistics based on >500 companies using Mirror Site Tracking to determine ROI

11. Listen to an Actual Call ThomasNet client – Manufacturer & Distributor of Rubber Products What did this client learn from this call? Had no tracking in place – couldn’t determine ROI Results demonstrated ThomasNet delivers Discovered poor call routing and sales follow-up *Actual call edited to protect confidentiality

12. What was this client’s reaction? This client called Mirror Site Tracking “the single greatest sales tool he has ever seen/heard.” Revamped sales training, call handling protocol and added special phone lines… “for the good calls coming from ThomasNet” “We’re sitting here in the batting cage and you guys keep lobbing meat balls right over the plate!”

13. Listen to Another Call ThomasNet Client - Metals Distributor What the client learned from Mirror Site Tracking… Out of 130 phone calls received last month –14.5% calls went unanswered –Average time on hold was >1:00 minute –70% of ThomasNet callers had actual products specs for quote or purchase –30% of sales conversations started with “We don’t have that in stock” vs “When do you need that by?” * Actual call edited to protect confidentiality

14. This client’s learned… Previously his branch offices claimed they were not getting any business from ThomasNet. Client noted: “The majority of ThomasNet calls are orders and the average order is well above our typical order.” Client heard how his branch offices handled calls… Now client is working towards increased profits from sales & customer service training

15. ThomasNet Client - Plastic Products Mfg. Last year client questioned ThomasNet’s value Client felt general search engines were driving more traffic therefore, he assumed, more ROI Client signed up for Mirror Site Tracking – Results proved ThomasNet works Client got involved with his ThomasNet program – changed rank/headings and increased $ This year’s results… *Actual call edited to protect confidentiality

16. What Recession? 11,150 ThomasNet visits that resulted in: –646 Calls –227 Emails –1,534 RFQ’s submitted –105 Contact Us forms submitted –11 Franchise Request submitted Actual ThomasNet results - Jan 1 st to June 30, 2009

17. Sign-up for Mirror Site Tracking Today 1.Know the exact return on your ThomasNet investment 2.Listen to how your sales staff interacts with potential customers 3.Invest only where there is real ROI 4.Find out ThomasNet is delivering real ROI…sign up for free, today