1. New trends, new stories

2. There are trickier locations to promote

3. This raises expectations

4. Top trend: staying like a local

5. This image says ‘We’re not stuffy, we want you to enjoy yourself’

6. This one says ‘private dining without the formality’

7. Bring us local flavour so we know exactly where we are staying

8. Style on a budget

9. Modern pub breakfast looks like this

10. Compare this … or

11. This … with

12. And message here is?

13. Compare this … with

14. Same angle, different effect

15. Reinforce your brand, recommend others which reflect same quality

16. Press does not have psychic powers

17. IN CONCLUSION Be the best Use current trends to enhance your branding Great photography must be top of your business bucket list Identify specific markets/readerships Tell us your story