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Bridging The Generation Gap
Jeffrey Lindsey, PhD, CFO, PM, EFO
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Pre-Test
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The High School Class of 2009
The people who are starting college this fall across the nation were born in 1991. They have no meaningful recollection of the Reagan Era and probably did not know he had ever been shot. They were prepubescent when the Persian Gulf War was waged. They were 9 when the Soviet Union broke apart and do not remember the Cold War.
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Overview of Generations
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The Generations Generation Age Influence Traits Millennium/
Generation Y Pre-school – Early 20’s * Fall of the Berlin Wall * Expansion of technology * Mixed economy * Natural disasters * Violence * Drugs and Gangs * Independence * Globally concerned * Health conscious * Cyber literate Generation X Late 20’s – Late 30’s * Sesame street, MTV * End of Cold War * Rise of personal computing * Divorce * AIDS, crack cocaine * Missing children on milk cartons and missing parents at home * Technosavvy * Diverse * Independent * Skeptical * Entrepreneurial Baby boomers Early 40’s – late 50’s * Booming birthrate * Economic prosperity * Expansion of suburbia * Vietnam, Watergate * Human rights movement * Sex, drugs, rock’n roll * Idealistic * Competitive * Question authority * “Me” generation Traditionalists Early 60’s – early 90’s * The Great Depression * The New Deal *World War II * The G.I. Bill * Patriotic * Loyal * Fiscally conservative * Faith in institutions
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Are you a CUSP?
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The High School Class of 2009
They are too young to remember the first space shuttle blowing up. Tianamen Square means nothing to them. Bottle caps have always been screw off and plastic. Atari predates them, as do vinyl albums. The statement "You sound like a broken record" means nothing to them. They have never owned a record player.
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Traditionalists Born between 75 million births 37 year span
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Baby Boomers Born between 80 million births 19 year span
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The High School Class of 2009
They have always had cable. There have always been VCRs, but they have no idea what BETA was. They cannot fathom not having a remote control. They don't know what a cloth baby diaper is, or know about the "Help me, I've fallen and I can't get up" commercial. They were born the year after the Walkmen was introduced by Sony. Roller skating has always meant inline for them.
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Generation X Born between 1965 – 1981 46 million births 17 year span
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Generation X Sesame street, MTV End of Cold War
Rise of personal computing Divorce AIDS, crack cocaine Missing children on milk cartons and missing parents at home
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Generation X Less loyal Independent Crave attention Home Priorities
Experience View of world Expectations
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Generation X Best learn: Motivated
Best to use materials with fewer words than those designed for older generations, they don’t read as much as their older, are attracted to pages that provide lots of visual stimulation – headlines, subheads, graphics, and lists Motivated Time off, meeting own goals, recognition from boss, skills training, stock options, mentoring, fun
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The High School Class of 2009
No idea that Americans were ever held hostage in Iran. Can't imagine what hard contact lenses are. Don't know who Mork was or where he was from. (The correct answer, by the way, is Ork) They never heard: "Where's the beef?", "I'd walk a mile for a Camel,“ or "De plane, de plane!" Do not care who shot J.R. and have no idea who J.R. was. Kansas, Chicago, Boston, America, and Alabama are bands, not places. There has always been MTV. They don't have a clue how to use a typewriter.
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Generation Y Born between 76 million births 19 year span
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Generation Y (1976-96) Self-reliant
Stability, heritage, volunteerism, escapism Tolerant and accepting of diverse lifestyles More than 40% must take remedial math or English after high school Vocational experience limited Reading, writing, ES technical knowledge needed
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Millennium Fall of the Berlin Wall Expansion of technology
Mixed economy Natural disasters Violence Drugs and Gangs
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Millennium Independence Globally concerned Health conscious
Cyber literate
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Generation Y Best learn: Motivated
Materials that suit them are lively and varied; they will become bored with learning/training that is not highly active and interactive. Printed materials should have the same multiple focal points as the materials targeted at Xers. Motivated Time off, portable skills, training, meeting own goals, stock options, mentoring, money
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Generation Z 2001 – 2012 23 million and growing rapidly
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Clashpoints Around Career Goals
Traditionalists…”Build a legacy” Baby Boomers…”Build a stellar career” Generation Xers…”Build a portable career” Millennials…”Build parallel careers”
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Clashpoint Around Job Changing
Traditionalists…”Job changing carries a stigma” Baby Boomers…”Job changing puts you behind” Generation Xers…”Job changing is necessary” Millennials…”Job changing is part of my daily routine”
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Rewarding the Generations
Traditionalists…”The satisfaction of a job well done” Baby Boomers…”Money, title, recognition, the corner office” Generation Xers…”Freedom is the ultimate reward” Millennials…”Work that has meaning for me”
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Clashpoint Around Feedback
Traditionalists…”No news is good news” Baby Boomers…”Feedback once a year, with lots of documentation!” Generation Xers…”Sorry to interrupt, but how am I doing?” Millennials…”Feedback whenever I want it at the push of a button”
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Clashpoint Around Training
Traditionalists…”I learned it the hard way; you can too!” Baby Boomers…”Train ’em too much and they’ll leave” Generation Xers…”The more they learn, the more they stay” Millennials…”Continuous learning is a way of life”
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Recruiting Generations
Create cross-mentors of Gen Xers, Boomers and Yers When recruiting, focus on how the job benefits the applicant, not just the organization. Manage people as individuals. Set up programs for flexible or semi-retired work. Set up continuous learning programs to retain workers. Challenge each generation with appropriate responsibilities.
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Training Xers andY’s
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Pedagogical Implications
Provide an opportunity for team assignments. Provide an opportunity to select or define some aspect of the assignment Demonstrate concern about vocational growth Demonstrate interest in their personal life Develop a reputation for fairness Discuss issues frankly; ask for opinions and solutions
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Four Areas to Remember Personal Interactive Stimulating Practical
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Personal Want to be recognized as individuals Want relevant examples
Want a voice in class decisions Want a relationship with professor
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Interactive Value group interaction
Class as a social, as well as educational experience Need nonjudgmental sounding board
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Stimulating Not passive recipients of information
Must be engaged to comprehend/retain information Want a variety of learning experiences Used to being entertained
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Practical Course work needs to be relevant to “Real World”
Want to learn marketable skills Want information to be current
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Managing and Training Generation X & Y
Accept them Care Hands off, be there Talk, talk, talk High input Mentoring Exert authority from reason Learn to move faster in making change Convey the meaning of assignments Be explicit about your expectations
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Post Test
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Bibliography Generation Gap – http://library.thinkquest.org
BridgeWorks – Adams, S.J. (2000, January). Generation X. Professional Safety 26-29 Salopek, J.J. (2000, February). The Young and the Rest of Us. Training & Development 26 –30 Alch, M.L. (2000, February). Get Ready for the Net Generation. Training & Development 32 – 34 Ruch, W. (2000, April). How to Keep Gen X Employees from Becoming X-Employees. Training & Development 40-43
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Questions
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Contact Information Jeffrey T. Lindsey, Ph.D., PM, CFO, EFO Author - Brady Publishing Chief Learning Officer, Health & Safety Institute Adjunct Professor, The George Washington University & St. Petersburg College
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