1. Prepared forPrepared by

2. 02 Industry Validation of the Market Figures 03 01 04 ITOPS Longest Running Tracker Study on the Indian IT Hardware market Only Demand-Side Study on the Indian IT Hardware market Largest Tracker Study on the Indian IT Hardware market About ITOPS… An Introduction

3. Data is collected after ‘Last Mile’ Market/ Customer Sentiments No undercounting/over counting stock in pipeline Includes direct imports by customers Accurate estimation of assembled market Factors in the market/ customer sentiments and opinion along with industry level indicators Accurate assessment of Buyer Profile Identification of Emerging Segments Identify and observe Market Trends “ Who bought”, “Where used”…Not dependent on ‘perceptions’ of reseller/ channel member/ vendor Need to monitor changes in user’s perspective to obtain cues for innovative marketing Only Demand-Side Study on Indian IT Hardware Market… Designed to deliver the much needed demand-side insights

4. The Study covers a sample of around 28,000 + entities The study is conducted on an annual basis … across 35 cities of India for the household segment – Representation of entire urban India … across 22 cities of India for the household segment – Greater than 0.2 Million Pop Towns 28,000+ Entities 19,500 + Households 8500 + Estabs Largest Study on Indian IT Hardware Market… Coverage of 35 Cities in Household segment and 22 cities in Establishment segment

5. MAIT Findings on Market-size projected to All - India Urban market Various IT Players Validation Validation The findings from ITOPS is accepted as the official market performance of Indian IT hardware market by Manufacturers Association for Information Technology (MAIT), the nodal body for IT hardware industry in India. Information used by Govt. of India for all IT & allied planning. Industry Validation… Two Pronged Validation Process

6. ITOPS Advantage… The cutting edge The cutting edge Accurate, Relevant & Timely Knowledge Regular Market Feedback Customization to meet needs Continuous & Holistic Support  A two-pronged approach involving primary route among end-users and validation of this data from the vendors and the channel ensures accuracy of the data  Also, with data for more than eleven consecutive years, the study is now able to plot the trends to show the future direction  Bi-annual reports provide the performance and trends of the preceding half year  Quarterly channel reports provide mid quarter check on the performance and the need for course correction required if any  Specific question (s) or rider questionnaire (s) can be incorporated as per client’s requirement to test out hypotheses in the dynamic changing business environment  Also, the report could also be customized based on client’s requirement of product & information coverage  ITOPS is a continuous relationship. Analysts and consultants from the eTechnology Group @ IMRB would be available for answering any query, drill-downs, special analysis etc that client may need to internalize the findings from ITOPS

8. Sampling Methodology… Households Households Households and Home Offices SEC A SEC B SEC C Random Sample of SEC A, SEC B, SEC C, SEC D/E Households in each city Pure Household Employed by Others Home Office Self-Employed Based on Occupation of the CWE Universe Estimation of SEC A, SEC B & SEC C HH National Readership Survey SEC DSEC E

9. Sampling Methodology… Establishments Establishments Businesses owning at least One telephone line SmallMediumLarge Random Sample Across ACE* Grid Type of Establishment Universe of Estimation Based on ITOPS Universe Estimation Frame work GovernmentOutletOfficeManufacturing Industry Vertical *ACE- Principal A ctivity carried out at the respective establishment C lassified by E mployee Size

11. PC MARKET SLOWING DOWN, GREW ONLY BY 5% Missed MAIT forecast by 1.1 million

12. 12 SALES OF PC YEAR-ON-YEAR- ALL INDIA, URBAN +05% CAGR growth * +14% Year Sale of PC (in million units) +16% * CAGR growth – Growth of 2011-12 over 2005-06

13. NOTEBOOKS CONTINUES TO PUSH UP THE PC SALES

14. 14 GrowthDesktop PCNotebook 2012-13 over 2011-12 +01% +16% 2011-12 over 2010-11 +11% +22% 2010-11 over 2009-10 +09% +31% CAGR GROWTH* +06% +45% NOTEBOOK CONSTANTLY OUTPERFORMING DESKTOP PC OVER THE YEARS SALES OF PC, ALL INDIA, URBAN Sale of PC (in million units) Year 11.17 Overall sales (in million) 10.73 9.31 8.03 6.80 7.34 6.34 5.05 +05% +16% * CAGR growth – Growth of 2011-12 over 2005-06

15. REST OF INDIA CONTINUES TO MARCH AHEAD IN PC SALES Its the only market where overall Desktop PC sales has witnessed a growth

16. 16 REST OF INDIA CONTRIBUTION IS ON THE RISE FOR THE 3 RD CONSECUTIVE YEAR Sale of PC – by Town class (in %) Year SALES OF PC, BY TOWN CLASS, ALL INDIA, URBAN 11.31 10.82 9.318.03 6.80 7.346.34 5.05 Overall sales (in million) +05% +16% Overall sales (in million)

17. HH SEGMENT DID SLOW DOWN BUT GREW IMPRESSIVELY

18. 18 HH SEGMENT IS DRIVING PC SALES CONTRIBUTING AROUND 60% OF THE MARKET Sale of PC (in million units) Year SALES OF PC, ALL INDIA, URBAN Overall sales (in million) 11.31 10.82 9.31 8.03 6.80 7.34 6.34 5.05 +05% +16%

19. 19 DESKTOP SEEMS TO BE MORE RELEVANT FOR HOUSEHOLD Year Sale of Desktop PC (in million units) GrowthHouseholdBusinesses 2012-13 over 2011-12 +14% -13% 2011-12 over 2010-11 +17% +05% 2010-11 over 2009-10 +30% -06% SALES OF DESKTOP PC, ALL INDIA – URBAN 6.77 6.71 6.03 5.53 5.28 5.52 5.49 4.61 +01% +11% CAGR growth * +06% * CAGR growth – Growth of 2011-12 over 2005-06 Overall sales (in million)

20. 20 NOTEBOOK GROWTH IN BUSINESSES HAS BEEN DECLERATED BUT IT HAS EXHIBITED POSITIVE GROWTH OVER THE YEARS Year Sale of Desktop PC (in million units) SALES OF NOTEBOOK PC, ALL INDIA – URBAN 4.40 4.02 3.28 2.53 1.52 1.82 0.85 0.43 +10% +22% CAGR growth * +43% * CAGR growth – Growth of 2011-12 over 2005-06 Overall sales (in million) GrowthHouseholdBusinesses 2012-13 over 2011-12 +14% +03% 2011-12 over 2010-11 +26% +18% 2010-11 over 2009-10 +32% +27%

21. SEC C HAS BECOME AN ESTABLISHED PC DRIVER Posted a growth of 67%

22. 22 WHILE DESKTOP GROWTH IS MUTED IN SEC A AND B, SEC C CONTINUES TO SHOW UP ITS GOOD PERFOMANCE Desktop PC – HH – SEC wise (in %) Year GrowthSEC ASEC BSEC C 2012-13 over 2011-12 +18%-09% +31% 2011-12 over 2010-11 +14%+02% +41% 2010-11 over 2009-10 +34%+24% +34% 4.02 3.53 Overall sales (in million) 3.01 2.32 1.78 2.18 Overall sales (in million) SALES OF DESKTOP PC, HH, ALL INDIA – URBAN +14% +17%

23. 23 A POSITIVE GROWTH IS EXHIBITED ALL ACROSS SEC BUT SEC C LEADS THE PACK Notebook PC – HH – SEC wise (in %) Year 2.67 2.33 Overall sales (in million) 1.86 1.41 0.77 0.79 Overall sales (in million) SALES OF NOTEBOOK PC, HH, ALL INDIA – URBAN GrowthSEC ASEC BSEC C 2012-13 over 2011-12 +01%+05% +90% 2011-12 over 2010-11 +01%+45% +88% 2010-11 over 2009-10 +25%+32% +76% +26%+14%

24. SMB AND GOVT SEGMENT HAS REBOUND FROM THE SLUMP CONTRIBUTED MAINLY BY DESKTOP PC

25. 25 SME CONTRIBUTION HAS INCREASED THIS YEAR FOR DESKTOP PC +49% -53% CAGR GROWTH – SME +07% CAGR GROWTH – LARGE -17% YearDesktop PC - Businesses (in %) 2.753.17 3.023.21 3.50 3.344.08 3.47 -13% +05% Overall sales (in million) SALES OF DESKTOP PC, BUSINESSES, ALL INDIA – URBAN Overall sales (in million)

26. 26 A DECENT POSITIVE GROWTH IS EXHIBITED BY BOTH SEGMENT IN NOTEBOOK SEGMENT +07% CAGR GROWTH – SME +30% CAGR GROWTH – LARGE +14% YearDesktop PC - Businesses (in %) 1.731.69 1.421.12 0.75 1.030.53 0.28 +04% +19% Overall sales (in million) SALES OF NOTEBOOK PC, BUSINESSES, ALL INDIA – URBAN Overall sales (in million) +03%

27. 27 GOVT. SEGMENT SURGED IN DESKTOP SALES +38% Notebook PC - Businesses (in %) Year SALES OF NOTEBOOK PC, BUSINESSES, ALL INDIA – URBAN 1.731.691.421.120.751.030.530.28 +05% +19% Overall sales (in million) Overall sales (in million)

28. LJP IS BECOMING THE DE-FACTO PRINTER LJP is the sole positive contributor

29. 29 Year Printer sales, All India, Units (in million) 2.93 2.97 3.13 2.50 1.621.60 1.491.51 -01% -05% CAGR growth +12% SALES OF PRINTER, ALL INDIA – URBAN GrowthDMPIJPLJP 2012-13 over 2011-12 0%19% 43% 2011-12 over 2010-11 2%-12% 0% 2010-11 over 2009-10 -30%-9% 14% Overall sales (in million) WHILE LJP SALES IS INCHING UP,DMP SALES SEEMS TO BE DIPPING AWAY

30. TABLET PC IS SHOWING A PHENOMENAL GROWTH FOR SECOND CONSECUTIVE YEAR

31. 31 45%05% 29% 21% TABLET OWNER AS PC OWNER SMARTPHONE OWNER PC OWNER + SMARTPHONE OWNER ONLY TABLET Sale of Tablet (in million units) Year +424% SALES OF TABLET PC, ALL INDIA – URBAN TABLET PC SURGED IN GROWTH AND AROUND 1/5 TH OF TABLET OWNERS OWN ONLY TABLET PC +284%

32. 32 Product categoryProjected salesActual salesDifference In million PC 12.3711.17 -1.2 Tablet 0.621.90 +1.28 PC + Tablet 12.9913.07 +0.08 SALES OF PC AND PRINTER, ALL INDIA – URBAN Sale (in million units) CONSUMERS PREFERENCE SEEMS TO BE TILTING FROM PC TO TABLET

33. SERVER MARKET FELL BUT THE DECLINE WAS LOWER THAN BUSINESSES PC SALES

34. 34 SERVER SALES, ALL INDIA,URBAN -02% CAGR growth +0% Town classGrowth of 2012-13 over 2011-12 PC - Businesses - 08% Server - 02% * CAGR growth – Growth of 2011-12 over 2005-06 +04% Server sales, units (in million)

35. UPS SALES IS DRIVEN SOLELY BASED ON HH PC GROWTH

36. 36 -01% CAGR growth – +3% UPS SALES, ALL INDIA,URBAN GrowthHouseholdBusinesses 2012-13 over 2011-12 +04% -01% 2011-12 over 2010-11 +06% +11% 2010-11 over 2009-10 +10% -15% UPS sales, units (in million)

37. WHAT LIES IN FUTURE

38. 38 FORECAST, ALL INDIA,URBAN

39. 39 FORECAST, ALL INDIA,URBAN

40. 40 THANK YOU