1. Igniting your Economic and Social Impact through Cross-Sector Partnerships Society for Financial Education and Professional Development

2. Sea Change

3. The New Normal For-profits: It’s my money!

4. The New Normal For-profits: It’s my money! Nonprofits: Business value proposition

5. Cross-Sector Partnership

10. Benefits to Special Olympics Soccer balls

11. Benefits to Special Olympics Soccer balls Many new volunteers

12. Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter

13. Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors

14. Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area

15. Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area Top two or three funding partners

16. Benefits to Special Olympics Soccer balls Many new volunteers Coverage in Levi’s corporate newsletter Levi executive came on Board of Directors Media coverage throughout the Bay Area Top two or three funding partners Recognition influenced other businesses to support Special Olympics

17. Benefits to Levi

18. Employees brought new skills back to their jobs and became more valuable to Levi

19. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate

20. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs

21. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment

22. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight

23. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight Received exceptional media coverage

24. Benefits to Levi Employees brought new skills back to their jobs and became more valuable to Levi Employees experienced the benefits of helping those less fortunate Deeper understanding of their community and its needs Enjoyed a sense of pride and accomplishment Served on Board and gained new insight Received exceptional media coverage Put Levi Corporate Social Responsibility into action

25. Business Value Proposition

26. If it doesn’t make $$...it doesn’t make sense.

28. How many benefits can a nonprofit receive by partnering with a for-profit?

29. Multiple Benefits from Cross-Sector Partnerships 31 Benefits to Nonprofit Partner

30. Top 10 Nonprofit Benefits 1)Increase funding

31. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base

32. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners

33. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations

34. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employee

35. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services

36. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition

37. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships

38. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employees 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships 9)Connect your leadership to community thought leaders

39. Top 10 Nonprofit Benefits 1)Increase funding 2)Expand donor base 3)Connect to new business partners 4)Attract in-kind donations 5)Provide professional development for employee 6)Attract new volunteers, Board, pro bono services 7)Increase brand recognition 8)Increase media coverage and media relationships 9)Connect your leadership to community thought leaders 10)Develop earned income opportunities

40. How many benefits can a for-profit receive by partnering with a nonprofit?

41. Multiple Benefits from Cross-Sector Partnerships 38 Benefits to For-Profit Partner

42. Top 10 For-Profit Benefits 1)Increase sales of products or services

43. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention

44. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty

45. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free

46. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees

47. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return

48. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership

49. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for their company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8) Attract new business partners and relationships

50. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for your company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8)Attract new business partners and relationships 9)Generate recognition for the good they create in society

51. Top 10 For-Profit Benefits 1)Increase sales of products or services 2)Increase employee engagement, morale and retention 3)Increase customer and brand loyalty 4)Draw media attention and coverage for free 5)Provide motivating purpose for your company and employees 6)Increase shareholder return 7)Increase employee skill development, teambuilding, leadership 8)Attract new business partners and relationships 9)Generate recognition for the good they create in society 10)Receive a tax donation for contributions

52. Partnership Goals To meet the business objectives of each partner

53. Partnership Goals To meet the business objectives of each partner To have a clear focus and impact on the greater good

54. Business Value Proposition

55. Critical Importance of Alignment

57. Best Door to Open

59. Marketing Budgets 100 to 1,000 times greater than philanthropic budgets

60. Cause Marketing

61. Tom’s Shoes

62. Dawn Saves Wildlife

63. Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about Cone, Inc.

64. Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about 85% of the general public wants to buy a product that supports a cause Cone, Inc.

65. Did You Know? 92% of the public have a more positive image of a company that supports a cause they care about 85% of the general public wants to buy a product that supports a cause 87% of the general public are likely to switch from one product or service to another if the other product or service is associated with a good cause Cone, Inc.

66. The Promise

67. Create a Greater Good!

68. You are in the Right Place You understand the new normal

69. You are in the Right Place You understand the new normal You bring more benefits to a partnership

70. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition

71. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment

72. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first

73. You are in the Right Place You understand the new normal You bring more benefits to a partnership You have a business value proposition You understand the importance of alignment You know to open the marketing door first You understand partnerships bring more benefit than any other form of business

74. “ Win-Win for the Greater Good reveals the true essence of success - focusing on the business objectives of your partner, while striving together to create a greater good.” Casey Sheahan, CEO, Patagonia, Inc. “Read it and learn from a master!” James E. Austin, Harvard Business School “A ‘must read’ for any organization.” Howard Behar, President, Starbucks Coffee “Worth its weigh in fundraising gold.” Peggy Duvette, Executive Director, WiserEarth “An amazing compilation of great ideas!” Sherri Lewis Wood, Founder, One Warm Coat “Best book ever written on this important subject!” Mary O’Mara, Executive Director, MarinLink Available on Amazon.com

75. Thank you! Bruce Burtch bruce@bruceburtch.com www.bruceburtch.com 415-454-0839