1. Talend Application Integration
Presales Presentation
The purpose of this presentation is to provide you with an overview of Talend’s products and solutions for Application Integration.
It is particularly useful for Talend account executives that have recently joined Talend or are looking to refresh their knowledge on Application Integration.
Before we get into the details let’s just remind ourselves about Talend’s mission.

2. Connecting the Data-Driven Enterprise
At Talend, it’s our mission to connect the data driven enterprise. Here is one example of connecting some of the more popular systems that are the vital components of your customer’s business.
We connect together data and applications. We consider ourselves to be the plumbers of the new data driven world. What that means is that if you’re trying to connect together transactional databases into a data warehouse, we do that. That’s called data integration. And we’re a pioneer in the big data space, including Hadoop and NOSQL. If you’re trying connect together applications like Salesforce.com, SAP, Netsuite, and Marketo. That’s called application integration. On top of that we provide powerful capabilities for data quality, master data management and business process management.
Talend helps our customers operate in real-time with new insight about their customers, their markets and their business.
How can Application Integration impact upon the data-driven enterprise?

3. What is Application Integration
So let’s get started with What to Know and describing application integration and looking at the business problems that it addresses.

4. What is Application Integration?HR
In the Cloud
On Premises
Enterprise Service Bus
Shipping
ERP
CRM
What is Application Integration?
Gartner defines application integration as…“making independently designed and developed applications work together”.
Because of the key role it plays in making the right data available to the right consumer at the right time, application integration has a critical position in enterprise IT.
Projects to produce modern, distributed applications that use an application infrastructure have been around for more than a decade.
As developers created these applications, they learned that they don't stand-alone.
Thus, IT must leverage additional application infrastructures to integrate the applications they deploy to achieve data consistency, build new composite applications, incorporate those applications into the execution of business processes and link them to external business partners.
Today's software infrastructure is being challenged by new demands, including cloud computing, big data and mobile computing.
ERP
CRM HR
Shipping
Point to point only works for small numbers of applications
Integrations become costly to maintain and more fragile and brittle over time
Applications connected using service interfaces through a common bus
Resulting architecture becomes much more agile and flexible

5. Service-Oriented Architecture
Businesses Need Agility & Reuse
Service Consumers
Benefits
Dramatically
Increase
Business Agility
APIs
Reusable Business
Components
Easily orchestrate
new business
processes
Reusable Services
Deliver Reusable
Services that
outlive applications
Service Oriented Architectures promise just that (Business Agility and Reuse). SOA talks about the need for an approach to architecture that is based on services – these services are predominantly focused on business needs and therefore we can think in terms of business services. This picture represents a layered model where services are exposed from within the current systems environment and wrapped up in such a way that it allows them to be orchestrated and where appropriate re-used across different parts of the business. This not only makes it easier for the services to be consumed but it also provides a degree of abstraction and insulation between the higher level processes that support the business and the underlying systems and applications where the data is processed and managed. Breaking this direct connection between service consumers and applications is what makes it possible for the business to be much more agile.
The big question is how do I achieve this level of agility, flexibility, and re-use with my current IT investments.
Payment Mgmt
Services
Credit
Check
Fraud
Detection
Access
Service
Interest
Calc
Balance
Customer
Data
Trade
Execution
Insulate users
from changes in IT
Cloud
Partner
Credit Data
Back-end System
Back-end System
Customer
Data

6. The Talend Solution for Application Integration
The solution is Talend Application Integration

7. Talend Application Integration
Development team
Operations Team
Benefits
Design
Deploy
Manage
Increases
Productivity
Talend ESB
Built In
Data Quality
Data
Services
Security
Services
Identity
Services
Data Quality
Services
Studio
APIs
Supports team
development
Talend introduces a holistic approach to SOA, enabling IT organizations to converge traditionally disparate integration efforts and practices through a common set of products, tools and best practices. Based on best-in-class and extensible open source technology, Talend combines common graphical tooling, repository, deployment, execution and monitoring capabilities, allowing organizations to rapidly take advantage of more applications and data resources than ever before.
A single, Eclipse-based tooling environment allows the development team to model, configure, test and deploy solutions that combine data integration, data quality, application integration and business process management.
And the Operations team use one graphical tool to monitor the activity of any job, service, or application.
Organizations benefit from increases in developer productivity, a completely modular and extensible architecture, team development support and access to an almost limitless number of connectors.
Enterprise Service Bus Runtime Container, Service Governance, Message Broker
Extensive
Connectivity
Connectors
External
Data Sources
Legacy
Systems
Cloud
Apps
ERP
CRM
Select Icons made by Freepik, Situ Herrera,

8. Talend Application Integration Only Integration Solution for Data, Applications and Processes
Graphical design of REST/Web services and BPM
800+ Pre-built connectors including Hadoop
Supports Enterprise Integration Patterns
Test directly from within Talend Studio
Support for functional & load testing
Visualize end-to-end flow simulation
Design
Extend
Test r
Data Services and SOA
Identity Mgmt. Services
Big Data ready, IoT, Mobile
There is a lot of information on this slide. You may wish to come back and review this slide again when you are more familiar with the overall value proposition. This will help you to hone your skills and increase your knowledge about Talend Application Integration.
Design
Graphical design of REST/Web services and BPM - Only Talend ESB allows developers to develop, build, test and publish Java Web services, REST applications, data services and integration solutions – all from a single user interface. Talend speeds time to project completion by making developers more productive through an Eclipse-based tooling environment for modeling, testing, and deploying integration solutions.
800+ Pre-built connectors out of the box - Talend ESB allows users to effortlessly combine data integration with a Web service using a graphical palette of components and connectors. Talend’s open source ESB provides access to a library of over 800 connectors supporting all types of sources and targets for data integration, migration or synchronization.
Supports Enterprise Integration Patterns - Talend allows you to design integration solutions based on Enterprise Integration Patterns (EIPs) – a standard set of integration templates used to address common integration needs. Talend supports more EIPs than any other vendor.
Test
Test directly from within Talend Studio - Developers can simulate messaging routes from within Eclipse and observe the execution flow, through statistics on each aspect of the route that is executed for each message. By providing a functional view of the actual integration processes, Talend Open Studio significantly increases developer productivity, freeing users to focus on more complex tasks. In addition, you can simulate unwritten services to start testing components before others are available for assembly.
Support for functional & load testing - All-in-one functional, load and security testing and service simulation allows organizations to increase the success of projects by identifying issues during development. Functional tests help to verify that your Web services work as they should, service simulation capabilities make it possible to see how services behave under different load conditions, and security testing ensures that your Web services are protected from vulnerabilities. Tests can be automated to further increase productivity and quality.
Visualize end-to-end flow simulation - Visibility into live statistics of data or message flow activity within a specific integration route enables rapid prototyping for developers, dramatically reducing development and testing cycles. With Talend BPM users can simulate process execution with parameters such as cost, duration, resource consumption, calendar, and identify candidates for optimization.
Deploy
On-premises, in cloud and hybrid - Talend provides flexible and secure integration of on-premises, in cloud and hybrid IT environments and automates deployment on cloud platforms. Based on Talend’s Unified Integration Platform, the solution improves developer productivity by leveraging a common environment for managing the entire lifecycle of integration processes.  Users can more rapidly respond to integration requirements by deploying and managing upgrades through a centralized repository and web based deployment console.
Built in distributed lightweight ESB - Talend ESB leverages Apache Karaf as its small footprint, OSGi-based runtime. This provides a lightweight distributed container onto which various components and applications can be deployed. Talend ESB can use the most appropriate transport mechanism available, thus ensuring interoperability with any other system. In cases in which asynchronous transport is called for Talend ESB uses a messaging system while keeping both systems independent. Talend ESB also supports the ability to add quality of service policies including security, reliability, transactionality and configure them as needed.
Policy driven enterprise class security - Talend ESB provides a Security Token Service (STS), which allows ‘trust' to be established between parties using the latest security standards for Web Services. Talend's Service Registry supports the many real-world situations where multiple providers for the same logical service differ significantly in the quality of service they provide and/or the assumptions they make about the caller (such as requiring authentication with a specific security token etc.). Policies are a common and standardized way of describing such assumptions in a machine-understandable fashion. With The Service Registry we support the authoring and creation of these Policies and WS-Policies. It uses a wizards based User Interface (UI) to help the developer to complete these tasks.
Manage
Centralized monitoring, and alerting - The Talend Administration Center is a graphical console that facilitates administration of production integration environments by providing service activity monitoring and service locator capabilities. Service Activity Monitoring captures events and stores this information to facilitate in-depth analysis of service activity and track-and-trace of messages throughout a business transaction. This can be used to analyze service response times, identify traffic patterns, perform root cause analysis, send out automated alerts and more.
Fault tolerant, scalable and flexible - All Talend run-time components can be set up to work in a mode of high availability. Through the Service Locator, Talend ESB provides automatic and transparent failover and load balancing via dynamic endpoint registration and lookup through Apache Zookeeper. Service Locator maintains the availability of the service to help meet demands and service level agreements (SLAs).
Consistent infrastructure - Talend provides a consistent single-platform approach to both data integration and application integration. Talend ESB is particularly appropriate for organizations that wish to take a consistent approach to integration based on reusable tooling and services across both data and applications.
Extend
Data Services and SOA - Talend provides integration of Enterprise Service Bus (ESB) and Business Process Management (BPM) with point-and-click connectivity between a business process and a web service running on the ESB. For many SOA integration projects, BPM and ESB technologies complement one another, resulting in a streamlined development environment to build a process and easily leverage an existing service interface, reducing the cost of integrating, testing and deploying business processes.
Identity Management Services - Talend provides Identity Services (who are you) and Authorization Services (what are you allowed to do). The Talend Identity Service is based on Apache Syncope which provides for the central management of runtime users and roles. The Talend Authorization Service is based on the eXtensible Access Control Markup Language (XACML) standard and provides access control at the Service / Service Operation level for SOAP services and access control at the URL / Verb level for RESTful Services.
Future proof (IoT, Mobile, Big Data) - Because Talend is open, it can help you meet your key integration needs today, and adapt to support tomorrow’s requirements. No matter what’s ahead, your team will have the relevant skills and tools it needs. With Talend, your developers become more productive, flexible, and valued. And your organization stays agile, competitive, and prepared. So scaling skills isn’t just about empowering developers—it’s about ensuring the ongoing success of your business.
Summary
Only Talend brings you a common set of powerful, easy-to-use tools across all solutions—with a shared development environment and repository, as well as deployment, runtime, and monitoring tools. With Talend, your team can use the same platform for multiple projects and shift effortlessly between projects. No more disjointed toolsets. No more delays. Talend eliminates the need for investing in multiple solutions, training, and upgrades. And it achieves faster time to value, since projects are completed more quickly.
On-premises, cloud and hybrid
Distributed lightweight ESB
Policy driven enterprise security
Manage
Deploy
Centralized monitoring & alerting
Fault tolerant, scalable and flexible
Consistent infrastructure

9. Talend ESB Product Family
Built on Apache and provides real-time connectivity in many Talend solutions
Big Data
Data Management
Master Data Management
Data Services
Enterprise Integration
Talend Platforms
Enterprise bundles
Advanced features
Talend Enterprise ESB
ESB
Commercial
Subscription
First Build
Talend is built on Industry Leading, Standards-based Apache ESB projects.
Second Build
We take the individual projects, combine them into a single distribution (the Talend ESB Runtime) and a graphical development environment (the Talend Studio) then test, certify and package this for easy download and deployment. This is battle hardened technology that gives our customers much value add over the individual projects. The combined investment in these projects by literally thousands of developers over more than 10 years is immeasurable. And Talend itself is also a very active contributor to these core Apache projects.
In summary Talend Open Studio for ESB is:
Available under an Open source license,
Free of charge to use,
Can optionally be covered by a support contract.
Third Build
Talend Enterprise ESB leverages the core Apache projects and ads additional enterprise class features into a lightweight, flexible ESB that can serve as the foundation for a wide range of integration projects. The system can be easily extended with pluggable functionality as customer needs evolve.
The subscription-based Talend Enterprise ESB comes with support and access to Talend’s consulting services.
In summary Talend Enterprise ESB is:
Available under a Commercial Subscription model
And comes with Gold support included
Fourth Build
Talend Enterprise ESB is packaged into a number of Talend Platforms to provide real-time integration services to support a wide range of business integration needs.
Talend Platforms are:
Bundles of advanced enterprise grade features and capabilities.
That come with Platinum support included.
Talend Open
Studio for ESB
Talend Studio
Talend ESB Runtime +
Open source
Free of charge
Apache
Projects
ActiveMQ
CXF / Karaf
Camel
Message Broker
Service Enablement
Integration Framework
Industry leading
Standards based

10. Simplify Application Integration
Makes it easy to implement a services based infrastructure with rapid development, IT flexibility and business agility
Lower Total Cost of Ownership
Extensive library of pre-built connectors
Predictable pricing and 40% reduction in maintenance time
Leverage existing resources $
Faster time to market
Increased productivity 30% with a single tool for design, test and deployment
Enables a converged integration strategy of data & application integration
Rapidly configure and enforce security through policies
Lower Total Cost of Ownership
Extensive library of pre-built connectors - Talend speeds development across complex, heterogeneous environments through support for over 800 connectors to all types of sources including big data, databases, packaged applications (ERP, CRM, etc.), SaaS and Cloud applications, mainframes, files, Web services, data warehouses, data marts, and OLAP applications.
Predictable pricing - Simple and predictable subscription-based pricing model; No extra or additional charges for inputs, outputs, connectors, and features; No additional costs for adapters. Gartner says that Talend’s pricing “generate positive customer perceptions of value relative to cost.”
Leverage existing resources - Your developers are on the frontline of any integration effort your organization decides to take on—whether it’s at the data, application, or business process level. Talend gives your team the tools it needs to ensure successful integration across diverse projects of all sizes. So your team spends less time ramping up, and more time solving critical integration challenges
Faster time to market
Increased productivity 30% with a single tool for design, test and deployment - Only Talend brings you a common set of powerful, easy-to-use tools across all solutions—with a shared development environment and repository, as well as deployment, runtime, and monitoring tools.
Enables a converged integration strategy of DI & AI - With Talend, your team can use the same platform for multiple projects and shift effortlessly between projects. No more disjointed toolsets. No more delays. Talend eliminates the need for investing in multiple solutions, training, and upgrades. And it achieves faster time to value, since projects are completed more quickly.
Rapidly configure and enforce security through policies - Talend delivers enhanced SOA governance and developer tooling to better manage trusted access and control of business and data services through policy-based management tools. Using a wizard-based user interface, Talend makes it easy to set up service level agreements and service policies and to define ownership of services.
Avoid vendor lock in
Based on open source software - Fuelled by an open source approach, and freely-available downloads, Talend’s constantly expanding base of adopters fosters the expansion of a strong community that benefits users of the open source versions and commercial customers alike.
Standards based - Talend is committed to open source and open standards and the benefits that they bring: an innovation ecosystem, no vendor lock-in, faster and more agile development, and support from a broad community.
Works with existing IT infrastructure - Working with the Talend community we provide over 800 connectors – not only for traditional systems but also new systems like Big Data distributions, NoSQL stores, SaaS and cloud apps - to enable you to quickly integrate your existing enterprise data sources.
Big Data ready
Talend can handle all your integration challenges, whether they involve big data or not. With Talend, you're ready for large and small data volumes—as well as large and small integration projects. All with one consistent solution and toolset. And with maximum efficiency and value.
Avoid vendor lock in
Based on open source software
Standards based
Works with existing IT infrastructure
Big Data Ready

11. Key Features and Benefits

12. Graphical Design Studio: Web Service design
Define Service
Operations
End Points
Security
Transports/Protocols
WSDL (auto-generated)
Key Benefits
Implement SOAP and REST operations
Leverage schemas in WSDL for parsing XML payload
One-Click Publish

13. Complex Mappings Simplified
Design
Streamlines mapping development, deployment, and maintenance
Support for: XML, Java, EDI X12, X12 HIPAA, flat/COBOL, database
Parses/validates/tests complex EDI documents and COBOL
Supports large XML specs like FpML, GS1 and OAGi
Same interface no matter the data format
Key Benefits
Improved maintenance and execution
Easy to assess impact and modify maps
Quickly diagnose errors and program handling
Another great benefit of Talend is the pre-built components and connectors provided – over 800 in total, which allow you to quickly integrate with all of these systems, instead of spending time learning and coding your own interfaces to each system. For example, if you need to extract or
load information into Salesforce.com, there are several components to connect, read, write either in real-time or bulk transfers.

14. Graphical Design Studio: BPM Studio
Enterprise BPM
BPM perspective within Talend Studio
Intuitive, easy to use graphical interface
Local testing and simulation capability
Standard connectors to Talend ESB services and jobs
Key Benefits
Build workflows quickly
Service enable workflows
Monitor workflow and services in one place

15. ESB Deployment Service Deployments Key Benefits
Web based Package Deployments
Select project and Repository
Target multiple environment deployments
View all deployed Service / Routes in a single place
Key Benefits
Single Deployment Console
One place to find Services
Fast easy Monitoring

16. ESB Administration Service Administration Key Benefits
Manage
Service Administration
Search for live Services Calls / Responses
Visual viewing of Service Packets
Identify Service Endpoints and technical details.
Define Authorization Polices and assign to Services
Key Benefits
Single Management Console
Graphical Web based console to find live Services information
Fast easy Administration of services

17. Be In Control with Monitoring and Management
Talend Administration Center (TAC)
Configure and manage users and assign/revoke privileges
Manage configuration, and deployment of jobs
Service Activity Monitor (SAM)
Web-based
Provides centralized view for messages, warning and errors
View service Payloads and message body for easy debugging
Key Benefits
Easy to manage
Fast to troubleshoot
Talend Administration Center, a lightweight application (in a browser, no deployment needed) that helps integration project managers to administrate users, projects, user privileges, and licenses.
Talend Activity Monitoring Console (AMC), provides detailed monitoring capabilities for consolidating collected log information, understanding underlying job interactions, preventing faults that could be unexpectedly generated and supporting system management decisions. The AMC monitors job events (successes, failures, warnings, etc.), execution times and data volumes through a single console.

18. Managing an ESB Deployment
MANAGE
Build
Implementation team
Talend Studio
Deploy
Artifact Repository
Manage
Administration Center (Tomcat)
Add
Administration team
ESB Conductor
Operations team
IdM (Syncope / LDAP)
Authorisation Service (XACML Policy)
Authorisation UI
Service Registry UI
Service Registry (WS-Policy)
Runtime (Karaf)
Deploy
Talend ESB v5.0 Logical architecture and lifecycle
Deploy

19. Managing Consumption & Binding
MANAGE
Build
Implementation team
Talend Studio
Deploy
Artifact Repository
Manage
Add
Administration Center (Tomcat)
Administration team
Operations team
ESB Conductor
Service Activity Monitor (SAM) UI
Service Locator UI
Runtime (Karaf)
Deploy
Talend ESB v5.0 Logical architecture and lifecycle
Service Locator (ZooKeeper)
Events
SAM Repository
Consumer
Query

20. Talend Differentiators
Now that we have seen what Talend Application Integration is and the benefits that it provides, let’s take a look at our key differentiators and explore how customers can start small and grow their investment over time.

21. Native Extensive Unified Predictable Why Talend?
Easily create Camel, Spring, OSGi and other native Java code to the open runtimes.
Makes designing and implementing integration solutions quick and easy
Native
Grow your business without upgrading your integration
Graphically manipulate complex, legacy and vertical data formats
Extensive
One system is all you need to operate, maintain and manage your deployment
Point and click configuration and enforcement of security policies
Unified
Subscription pricing with lower upfront investment
800+ connectors included
Predictable
Native:
Talend code is not proprietary but instead generates native Hadoop code, requiring zero footprint on your Hadoop cluster, which allows your data jobs to scale infinitely
Works with all Hadoop Management tools straight away
Security is hardened through the use of a single authorization and authentication tool, Kerberos (native to Hadoop) rather than separate and foreign/incompatible systems.
Talend is the only data quality solution that runs natively in Hadoop - no need to move the data out to cleanse it
Open:
Talend is committed to open source and open standards and the benefits that brings: an innovation eco-system, no vendor lock-in, faster and more agile development, and support from the broadest community in the industry.
Support for multiple development options including MapReduce, Pig, HiveQL, Sqoop thus not limiting the development team
Due to open APIs, works with management tools from the major Hadoop vendors such Cloudera, Hortonworks, Pivotal
Unified:
Consistently reuse and leverage resources (developers, admin, services)
Accelerated training path
Speeds up implementation
Enables incremental adoption to shorten learning curve
Predictable:
No extra or additional charges for inputs, outputs, connectors, and features
No additional costs for adapters such as NoSQL, RDBMS, SAP, EDW, SAAS, or Social
No additional costs for runtimes
Cost is not based of the size of your data or number of nodes in your cluster

22. Extending Big Data to real-time consumers
Real Time Big Data
Extending Big Data to real-time consumers
Support the
data explosion
From batch to real-time
Keep data active longer
Make smarter
decisions
Unstructured Data
Big Data - Native Code in Hadoop
Cloudera, Hortonworks, MapR, Pivotal, SAP Hana, and more
Semi-structured Data
Relational Systems/ERP
Legacy Systems
External Data Sources
Application Integration and Data Services
Providing increased agility and service reuse
Data Warehouse Data Marts
Standard Reports
Data Mining
Ad-hoc Query Tools
MDD/OLAP
Analytical Applications
Business Intelligence
First Build
We have been describing Talend’s solution for Application Integration. Now lets take a look at how this fits in with today’s growing need to store and process more data from more sources than ever before.
Second Build
Talend provides the Platform for companies to utilise big data solutions such as Hadoop and NoSQL for their Big Data projects.
When combined with Talend’s application integration offerings, organizations benefit from having real time transactions and data services capabilities available to meet any data, application or process integration need.
Third Build
Talend’s data quality and data integration tooling complete the picture to feed data warehouses, data marts, business intelligence applications, which in turn provide support for advanced analytics use cases.
Fourth Build
In summary:
Talend’s big data platform helps companies to ingest, store and process more data then ever before, keeping pace with the data explosion.
Our application integration products have enabled the enterprise to move from a batch oriented data processing model to one where transactions can be supported in real time to improve customer service levels, increase revenue and reduce operating costs.
Smart companies are now able to store three times as much data at a third of the cost than with traditional IT models.
This ultimately enables them to make smarter decisions.

23. Talend Success
In the next section I will introduce you to some of the key competitors that we face when selling Application Integration.

24. Talend Application Integration Success
Talend Application Integration is used by many leading blue chip organizations across all geographies and verticals.
Here are just a few of them.
They range from A for Aldo have benefited from many millions of dollars of savings by streamlining the IT infrastructure using Talend
Right the way through to Z for Zurich where they needed to save costs use automation to substantially improve response times to requests from brokers.
Now let’s take a look at three of these customer success stories in more detail.

25. Talend Application Integration delivers IT flexibility and Business Agility
Why Change?
Costly to train and maintain skills for multiple styles of integration
Brittle and fragile IT Infrastructure inhibits new business initiatives
Why Now?
IT budgets are not getting bigger and maintaining point to point integration is costly and causes delays
Without a services based infrastructure agility is much reduced and every change introduces risk
Why Talend ?
Talend have proven technology and first class support backed by the industries largest community of innovators, contributors and partners.
Talend’s unified platform addresses all integration challenges.