1. Bernard J. McCarthy Natalie L. Hanrion Missouri State University 14th Annual Emergency Management Higher Education Conference June 6-9, 2011

2.  Definition  Social media explained http://psusmm.wordpress.com/2011/04/18/upcea/ http://psusmm.wordpress.com/2011/04/18/upcea/  Web 1.0 versus Web 2.0 (Information vs. Participation)

3.  Who uses social media and how?  Types of social media  Use of social media as a crisis communication tool  Measuring its effectiveness

4.  FEMA/DHS  CDC  Red Cross  Selected Universities

5.  Information platform  Public relations  Showcasing students, faculty, university events  Connecting people  Communicating university messages to students, faculty, alumni and the community  Broadcasting university sponsored events  Educational tool  Emergency and public safety notification

6.  Communicating  Education  Networking  Research

7. http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/

9. http://www.flowtown.com/blog/the-state-of-youtube

10.  Integrating social media into the communications tool kit ◦ Adopt a policy for use ◦ Involving the right people ◦ Educate management ◦ Time commitment/resources ◦ Be aware of technology change and use preference ◦ Use of metrics ◦ Identify limitations  Understanding the requirements of the Clery Act  Decide whether you wish to be THE SOURCE for Emergency/Public Safety Information

11.  Be respectful  Be transparent  Listen  Be active  Be timely  Remember, everything you do online can and will live forever  Comment ◦ From Vanderbilt University Social Media Handbook.

12.  Accept and monitor comments  Separate personal from professional  Be a valued community member  Continually update

13.  Issue of control  Information overload  Misuse (Secret Service and CDC Zombie Apocalypse)  Vulnerabilities and limitations  User expectations

14.  Social Media is a powerful tool  Opportunity for Emergency/Public Safety to expand their reach and effectiveness.  Forms of social media will evolve  Know your users, their needs, and how they use technology  Identify who your users are and where they go for information!  Remember if you don’t get the story out, someone else will!