1. INDIANA DEPARTMENT OF ADMINISTRATION Advertising and Public Relations Services REQUEST FOR PROPOSAL 15-043 on behalf of the Family and Social Services Administration

2. INDIANA DEPARTMENT OF ADMINISTRATION GENERAL INFORMATION Attendee Sign-In Sheet Sign-In Sheet and PowerPoint will be posted on State’s Solicitation Website

3. INDIANA DEPARTMENT OF ADMINISTRATION RFP QUESTIONS AND ANSWERS Questions answered verbally today are not official nor binding and should be submitted in writing if it will affect your proposal response (Q/A Template). All questions must be submitted using the Question and Answer Template provided by 3:00 PM Eastern Time on January 7, 2015 Email: AThiemann@idoa.in.gov AThiemann@idoa.in.gov

4. INDIANA DEPARTMENT OF ADMINISTRATION ACCESSING RFP DOCUMENTS www.in.gov/idoa/proc

5. INDIANA DEPARTMENT OF ADMINISTRATION ACCESSING RFP Documents

6. INDIANA DEPARTMENT OF ADMINISTRATION

7. KEY RFP DATES

8. INDIANA DEPARTMENT OF ADMINISTRATION PURPOSE AND SCOPE OF RFP 15-043 gsdfgsdfg The purpose of this RFP is to select a vendor that can supplement the State’s in-house public relations and advertising capabilities and satisfy the State’s need for a public relations “agency of record.” It is the intent of FSSA to contract with a vendor that can provide quality advertising and public relations services for internal and external audiences. Account management responsibilities will include: Provide PR account management for various advertising/PR campaigns and projects Assist in organizing stakeholder groups and facilitating ongoing information dissemination among these groups Project organization, planning and recordkeeping Advise on media buying to be conducted through the State’s approved Quantity Purchase Agreement (QPA) vendor Attend project meetings and update meetings with FSSA’s Director of Communications on a frequency determined by FSSA Write supporting materials such as updates to stakeholder groups, letters, brochure copy, web copy, press releases, social media updates, etc. Direct the creative process, using state resources/staff if appropriate Evaluate and coordinate event sponsorships/participation Develop tracking/metrics for each project and provide dashboards and detailed reports as required Production responsibilities may include the following, as appropriate for each campaign: Campaign development and design (where applicable) Websites Email Social media strategies and content TV spots Radio spots Outdoor Digital ads Bus advertising Postcards Brochures Internal/employee communication

9. INDIANA DEPARTMENT OF ADMINISTRATION RFP OUTLINE

10. INDIANA DEPARTMENT OF ADMINISTRATION BUSINESS PROPOSAL Company Financial Information (Section 2.3.3) Confidential information must be kept separate from the proposal in both hard and soft copy.

11. INDIANA DEPARTMENT OF ADMINISTRATION COST PROPOSAL Project Directly on Screen

12. INDIANA DEPARTMENT OF ADMINISTRATION TECHNICAL PROPOSAL

13. INDIANA DEPARTMENT OF ADMINISTRATION MINORITY AND WOMEN’S BUSINESS ENTERPRISE Complete Attachment A, MWBE Form - Include sub-contractor letters of commitment Goals for this RFP: - 8% Minority Business Enterprise - 8% Women’s Business Enterprise

14. INDIANA DEPARTMENT OF ADMINISTRATION MINORITY AND WOMEN’S BUSINESS ENTERPRISE The 4-year bid amount of $480,000 is calculated by the State and assumes a $10,000 monthly retainer for four years.

15. INDIANA DEPARTMENT OF ADMINISTRATION INDIANA VETERANS’ BUSINESS ENTERPRISES SUBCONTRACTOR COMMITMENT (ATTACHMENT A1) Complete Attachment A1, IVBE Form - Include sub-contractor letters of commitment Goal for this RFP: 3%

16. INDIANA DEPARTMENT OF ADMINISTRATION INDIANA VETERANS’ BUSINESS ENTERPRISES SUBCONTRACTOR COMMITMENT (ATTACHMENT A1) The 4-year bid amount of $480,000 is calculated by the State and assumes a $10,000 monthly retainer for four years.

17. INDIANA DEPARTMENT OF ADMINISTRATION INDIANA ECONOMIC IMPACT The State defines FTE as a measurement of an employee's productivity on a specific project or contract. A FTE of 1 would mean that there is one (1) worker fully engaged on a project; forty (40) hours a week, fifty- two (52) weeks a year. If there are two (2) employees each spending 1/2 of their working time, 20 hours per week, on a project that would also equal 1. $$$$$ $

18. INDIANA DEPARTMENT OF ADMINISTRATION RFP SCORING AND EVALUATION

19. INDIANA DEPARTMENT OF ADMINISTRATION QUESTIONS AND ANSWERS

20. INDIANA DEPARTMENT OF ADMINISTRATION ADDITIONAL INFORMATION IDOA PROCUREMENT LINKS AND NUMBERS http://www.in.gov/idoa/2354.htm 1-877-77BUYIN (8946) For Vendor Registration Questions http://www.in.gov/idoa/2464.htm For Inquiries Regarding Substantial Indiana Economic Impact A.Link to the developing “one stop shop” for vendor registry with IDOA and Secretary of State. http://www.in.gov/idoa/2467.htm http://www.in.gov/idoa/2467.htm B.Secretary of State of Indiana: Can be reached at (317) 232-6576 for registration assistance. www.in.gov/soswww.in.gov/sos C.Vendor Handbook: Online version available at http://www.in.gov/idoa/files/vendor_handbook.doc http://www.in.gov/idoa/files/vendor_handbook.doc D.Minority and Women Owned Business Enterprises: http://www.in.gov/idoa/files/Certification_List(48).xls for table of IDOA certified MBEs and WBEs. For more WBE’s information http://www.in.gov/idoa/2352.htm http://www.in.gov/idoa/files/Certification_List(48).xls http://www.in.gov/idoa/2352.htm E.RFP posting and updates: Go to http://www.in.gov/idoa/2354.htm (select “State of Indiana Opportunities” link) Drag through table until you find desired RFP/RFI number on left-hand sidehttp://www.in.gov/idoa/2354.htm and click the link.