2. Get PR That Money Can’t Buy

3. Positive (free) Press Myrna Sislen, Middle C Music in Washington, DC Liz Reisman, Creative Music Center in Monroe, CT You Want It You (absolutely) Need It We’ll Help You Get It

4. Myth # 1 Any Press Is Good Press Good Press Brings New Customers

5. Pyramid of Press Opportunities National Press Local Newspapers/TV Community newspapers, newsletters, websites

6. Useful Tips 1. Create a press release template 2. Make a list of local press contacts 3. Take pictures! Super Tip: Find out if they are musicians Bonus Tip: Take group pictures! (i.e. all the kids who participated from a specific school or town)

7. Create Press Worthy Events 1. Kids and Puppies 2. Partner with a charity 3. Invite local celebrities (i.e. politicians) 4. Create an event that’s unique 5. Have food Bonus Tip: It’s very hard to get brownies out of carpeting Super Tip: Costco is a great place for inexpensive cookie platters

8. Free listings? Patch

9. Positive Press Home Run Community Newspaper Washington Post International

10. The Landfill Harmonic on 60 Minutes

11. Positive PR can put a music store on the map—and open the door to customers you never knew existed. In this session, music retailers Myrna Sislen of Middle C Music and Liz Reisman of Creative Music Center reveal their secrets for scoring impactful PR that money can’t buy. (Myrna's store was recently featured in The Washington Post for working with Landfill Harmonic.) Liz and Myrna will leave you with examples of newsworthy store events, tips for writing effective press releases, do’s and don’ts for social media, and ideas for strategic partnerships.