1. A “Nutritious” Hot Drink CONFIDENTIAL

2.  Hot Chocolate Drink  Contains specific blend of nutrition aligned with RDA Guidelines  Potential replacement for:  Hot Chocolate  Other “morning” drinks such as coffee and tea  Consumer segment focus  Age 18 to 25 CONFIDENTIAL

4.  Used statistical approach  Served at optimal drink temperature  140°F / 60°C  Tested varying formulations to determine  preferred formulation  comparison to other “morning” drinks  Contained specific blend of nutrition using RDA GuidelinesRDA Guidelines  Scored and averaged results CONFIDENTIAL

5.  Eight regionally focused groups (Northwest)  Groups composed of 12-15 participants  Participants given a “Taste Test” to determine:  Preferred formulation of creaminess, chocolate, and sweetness  Comparison to other typical morning drinks CONFIDENTIAL

6. Click here for detailed results