1. 전자상거래의 기초 e-Business [GA2192] 경영대학 홍일유 교수

2. Company Uses of the Web for Electronic Commerce 1.Market place awareness http:/www.fritolay.com/; http:/www.gatorade.com/ 2.Customer Support http://www.developer.ibm.com/ ; http://netwire.novell.com/servsup/ 3.Sales 1) Indirect http://www.jcpenney.com/; http://www.ultranet.com/~adamo/CA_Gold/products.htm 2) Direct http://www.800flowers.com/shop/index.html; http://www.midcoast.com/cybermall/indexcm.htm 3) Virtual Companies http://www.condom.com/; http://www.nwpros.com/Mall/mall.html 4.Advertising http://www.publicita.com/homepage.html; http://www.ultimate.org/; http://www.wp.com/CYBERPAGE/ 5.Electronic Information Services 1) Subscription-Based http://www.espnnet.com/; http://www.mids.com/ 2) Non Subscription-Based http://www.disneychannel.com/ 3) Local/Regional Broadcast Stations (TV/Radio) http://www.kzps.com/kzps; http://www.kxas.com/

3. Electronic Commerce Definitions: –the buying and selling of products, services, and information via computer networks, including the Internet. –The sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks. Categories of EC transactions: –business-to-business –business-to-consumer

4. A Framework of EC EC Applications People Public Policy Legal Issues Organi- zations Infra: (1) Common Business Services Infra. (security smart cards, electronic payment) (2) Messaging and Info. Distribution Infra. (EDI, e-mail, Hypertext) (3) Multimedia Content and Network Publishing Infra. (HTML, JAVA, WWW, VRML) (4) Network Infra. (Telecom, CATV, wireless, Internet) (5) Interfacing Infra. (to DB, customers, applications) [Kalakota & Whinston, 1996] Supply chain management; VOD; on-line banking; Internet shopping; on-line marketing

5. A Framework of EC [Zwass, 1996] Technical Infrastructure Services Products and Structures 하드웨어, 소프트웨어, 데이터베이스, 통신 네트워크 개인간 커뮤니케이션 및 상거래를 가능 하게 하는데 필요한 메시징, 지불, 인증 등의 서비스 소비자 대상의 상거래, 기업간 상거래, 조직내 정 보 공유 / 교환

6. Benefits of EC Benefits to Organizations –EC decreases the cost of creating, processing, distributing, storing, and retrieving paper-based info, as well as telelcom cost –EC allows reduced inventories and overhead by facilitating SCM –EC allows small businesses to compete against larger ones Benefits to Consumers –EC provides consumers with more choices (more vendors/products) –EC keeps the costs of products and services down –EC provides the opportunity to shop 365 days a year, 24 hours a day Benefits to Society/Economy –EC decreases the need to travel for business transactions –EC lowers the prices of merchandise, allowing poor people to buy more and improve their quality of living

7. 전자시장과 수직시장