2. 35% of Internet traffic is video today, by 2015 80% Growing at ~50% CAGR TV IP Delivery ~50 million internet connected TVs sold this year 150M+ video capable cell phones Over 66 million Xbox consoles sold to date WW Operators/broadcasters need to reach all endpoints Traffic Endpoints

3. Form Factors Screen size Input method Performance Scenarios Connected or disconnected Preview, purchase, rental, subscription Locker access Formats Containers Codecs Security ?

4. The digital revolutionThe cloud revolution vs.

5. Extensible multi-tenant Media Services platform on Windows Azure The best of Microsoft Media Platform Components on Windows Azure ISV/ASP Partners build their offerings as integrated Media Services components or build end-to-end media solutions on top Customers build their own solutions on top or use an application from Windows Azure Marketplace

6. Quick and Easy Media Services enable content companies and solution providers to more quickly and easily build end-to-end media workflows on Windows Azure, a scalable and global cloud platform. Open and Flexible Media Services provide pre-built, ready-to-use, first-and third-party technologies that enable custom solutions to create, manage, and distribute content for all the devices and platforms you care about. Powerful and Cost-Effective Media Services provide a scalable, reliable and cost-effective infrastructure allowing you to focus on your core business and the valuable features that differentiate your products.

7. EncodingAnalytics Windows Azure Media Services Live Streaming Format Conversion Content Protection On-Demand Streaming AdvertisingIngestion

8. Windows Azure Media Encoder 3 rd Party Media Encoder A 3 rd Party Media Encoder B 3 rd Party Media Encoder C Microsoft PlayReady Packager 3 rd Party Packager A 3 rd Party Packager B 3 rd Party Packager C IIS Smooth Streaming Origin 3 rd Party Server A 3 rd Party Server B 3 rd Party Server C Content Protection On-Demand Streaming Encoding

9. Broadcasters Network Operators Content Owners Enterprises EncodingAnalytics Windows Azure Media Services Live Streaming Format Conversion Content Protection On-Demand Streaming AdvertisingIngestion

10. Analytics Content Protection Encoding Analytics Windows Azure Media Services Live Streaming Format Conversion Content Protection On-Demand Streaming AdvertisingIngestion Broadcasters Network Operators Content Owners Enterprises

11. Rental | Subscription | Purchase | Free * iOS and Android clients via the Smooth Streaming and PlayReady SDK and Porting Kits. Click here for more information.here Windows Azure Media Services Windows Azure CDN 3rd Party CDN Live Streaming On-Demand Streaming

12. “Build-On” Media Partners and Customers Azure CDN Partner CDNs Origin Caching “Build-In” Partner Media Processors

13. Azure CDN Media Services REST API Partner UDP Upload Application UDP Azure Blob Storage Create Assets Client Application HTTP Upload via SAS URL Submit Jobs Windows Azure Media Services FTPs, Azure, S3, HTTP URL Upload / Download Service Job Scheduler Media Services Origin Servers Encoders, Transmux & Encrypt Encoders, Transmux & Encrypt Partner Encoders, Transmux & Encrypt PlayReady License Servers FTP/s, HTTP/s Media Services Client Library Player IngestTransformDeliver Partner UDP File Receiver Asset Metadata Key Management Partner CDNs

15. Job Creation Media Processing Delivery Ingest Assets

18. Files Access Policies Content Keys Asset

19. Job Task

21. Job Creation Media Processing Delivery Media Processing

22. Azure Media Services On-Demand Partner Media Processor IMediaProcessor IMediaProcessorHost IMediaTask

24. TAP: Encoding December ’11 -Ingest (HTTPs) -Encoding and Job management -Encryption -Download -Client SDK -Partner SDK Preview: Encoding and Delivery May ‘12 Adds… -Partner encoders -Ingest via UDP -Origin servers -CDN delivery TAP: Live May ‘12 -Channel creation -Channel management -Live Streaming (Smooth and HLS) Preview: Live Q3 CY12 Adds… -Transport Stream ingest -Ad insertion -Rough Cut Editing

29. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.