3. What is Windows Azure Media Services Architecture and Features Partner model - build in vs. build-on On-Demand Services Live Services Client Frameworks SharePoint and Windows Azure Media Services Agenda

4. An extensible multi-tenant Media Services platform Microsoft Media Platform in the cloud Encoding and Packaging multiple formats Secure storage and content protection Delivery to any device On Demand and Live Streaming Partner ecosystem Customers build solutions using simple API

5. Quick and Easy Media Services enable content companies and solution providers to quickly and easily build end-to-end media workflows. Open and Flexible Media Services provide pre-built, ready-to-use, first-and third-party technologies that enable custom solutions to create, manage, and distribute content for all the devices and platforms you care about. Powerful and Cost-Effective Media Services provide a scalable, reliable and cost-effective infrastructure allowing you to focus on your core business and the valuable features that differentiate your products. Platform as a Service, is faster, cheaper, and lowers risk over Infrastructure as Service

6. “Build-On” Media Partners and Customers Azure CDN Partner CDNs Origin Caching “Build-In” Partner Media Processors Live Services VOD Services CDN

7. global footprint 3 Regions 6 Data Centers

9. Build In Infinitely scalable resources Offer unique value-add Sell-through and Sell-with opportunities Leverage simple REST API and clients Visibility through Azure Portal Monetize through Marketplace

10. Build On Consume REST APIs Build scalable apps and SaaS services Deploy on-premises or in Azure Add value on top of Media Services Sell-with opportunities Discoverability on Marketplace

11. Partner CategoryPartners IngestAspera EncodingDigital Rapids, ATEME, Vanguard Software Solutions, Dolby … Content ProtectionBuyDRM, EZDRM, Civolution, etc. OriginWowza CDNAkamai “Build-On” ISV’sdeltatre, iStreamPlanet, Movideo, Origin Digital, etc. Clients / Devices Authentec, Broadcom, Cavium, Huawei, Irdeto, LG, MediaTek, MStar, OpenTV, Pace, Roku, Saffron Digital, Samsung, Sigma Designs, Sony, STMicro, Tatung, Vestel

15. REST API for all platforms, using OData 3.0 Simple to write your own client libraries using REST API and standard HTTP verbs (GET, POST, PUT, DELETE).NET library available in Preview JAVA library available in December Open Libraries available with source code (Apache 2 license) on GitHub

16. Ingest Encode Package Encrypt Deliver

17. Ingest Assets into the Media Services Pre-encrypt files prior to uploading (AES 256) Secure HTTPS upload Network level peering for fast HTTP into Azure Fast upload using UDP with Aspera Bulk ingest support Windows Azure Media Encoder Supports encoding to H.264 or VC-1 video Encodes audio to AAC-LC, HE-AAC, Dolby DD+, WMA Packages to MP4, HLS, Smooth Streaming, HDS, WMV Encrypts with PlayReady, Common Encryption, AES Encoding with third-parties Partner SDK for enabling ‘build-in’ encoders

18. MP4

19. Assets Access Policies Content Keys Files Locators Jobs Job Templates Tasks

21. Media Processors A 3 rd party implemented “plugin” that runs in Media Services Media Processors can Encode, Encrypt, Package, QC, etc… Media Processors define their own: Settings Presets Format support Etc…

22. Join Partner Program Sign Build-in Partner agreements Implement your “build-in” component Submit for certification and on-boarding Price your component Add to Marketplace

25. Stream live content directly through public cloud Multi-format output Global reach – deploy anywhere quickly Cloud elasticity No capital expenses Ramp quickly to global scale Tear down immediately Takes IT/Ops complexity out of the equation Enabling transition of TV industry to IP video platform

27. London 2012 Olympics

28. IBC (London) Encoders deltatre/multilaterals, Telehouse (London) Encoders Azure (North Europe), Primary Storage Transcoding Service VOD Origin Service Encoders 46 Channels Akamai Flash iOS Android Windows Phone Xbox RTVE Flash iOS Android Windows Phone France TV Silverlight iOS Android Windows Phone CTV Silverlight iOS Android Windows Phone Terra Azure (West Europe), Secondary Storage Transcoding Service VOD Origin Service Encoders 46 Channels Encoders RTVE/unilaterals (Madrid) Encoders France TV/unilaterals (Paris) Encoders Broadcast Feeds 3 Streams 4 Streams 16 Streams Syndication Outlets

29. Azure (North Central US), Primary Storage Transcoding Service VOD Origin Service Encoders 14 Channels Akamai Silverlight iOS Android Windows Phone CTV Silverlight iOS Android Windows Phone Terra Azure (South Central US), Secondary Storage Transcoding Service VOD Origin Service Encoders 14 Channels Encoders Terra/unilaterals (Madrid) Encoders CTV/unilaterals (Paris) Encoders Broadcast Feeds 5 Streams 2 Streams Syndication Outlets

31. Mgmt. Service Channel 1 Channel 2 Channel 3 Channel 4 Channel 5

32. Channel Input Formats Encode Formats Encryption Formats Caching Bandwidth Archiving + VOD

38. Media Players Microsoft End Points Non- Microsoft End Points Flash (Smooth, DASH) iOS (Smooth, HLS) (Smooth, DASH) XBOX (Smooth, DASH) Silverlight (Smooth, DASH) Windows Phone (Smooth, DASH) Android (HLS & 3 rd party) Porting Kit for Devices (Smooth, DASH)

39. Player Frameworks for faster app development Layered stack to provide options Provide user controls for common application scenarios Provide tighter ad integration using standards like VAST, VPAID and VMAP Provides richer analytics via integration with Analytics Frameworks Out of the box Sample Player applications Available for multiple platforms Shipped as Open Source More details - linklink Player Applications (e.g., NBC, Comcast) Player Frameworks (e.g., MMPPF, HTML5 framework) Client SDK / Porting Kits (e.g., SSME, SSPK) Media Pipeline (e.g., Silverlight, GStreamer) Platform (e.g., Windows/ Linux)

44. MySPC