1. 1 2014. 3. 29.

2. Hybrid Media (Contents) Service Background Broadcasting guarantees quality of service and efficient delivery of content to a large number of viewers Broadband network systems afford the flexibility to deliver personalized content that meets an individual viewer’s preferences Broadcast and broadband have complementary characteristics, therefore harmonized usage of those system will produce new media services

3. 3 Mobile Channel Broadcasting Channel Internet bread Value added contents Metadata Synchronization UI terminal Hamberg salad Hotdog Hybrid Media (Contents) Service It provides contents through broadcasting channel, and the users select their preferable contents in the internet then combine them with broadcasting contents, and produce and enjoy it at his own PSC (Personalized Scene Creation) Service sandwich

4. Hybrid Media (Contents) Service Related researches In Europe, YouView, formerly known as Project Canvas, is currently serviced by the British Broadcasting Corporation (BBC) and other U.K. companies HbbTV, a pan-European initiative, has launched its services in Germany, France, and other countries NHK is developing Hybridcast as a platform for advanced broadcast services in the broadband era ETRI, under the name of project “beyond smart TV”, is developing hybrid media service since 2011

5. Hybrid Media (Contents) Service Mobile Channel Broadcasting Channel Internet Broadcasting Program + Metadata VoD contents Value added contents Home device control Metadata Synchronization Personal device connection Br. chIn. chService type 10020~30120~130 100 200 SD/HDadditionHD/Full HD HD(Left)HD(Right)3D Delivering a broadcasting TV program together with metadata related to it through broadcasting channel. The contents related to the metadata is delivered through other platform such as internet or mobile network. The terminal synchronize the contents to the broadcasting program, which provides a new media service to the users Concept

6. Hybrid Media (Contents) Service Augmented Broadcasting Service Mobile Channel Broadcasting Channel Internet Broadcasting Program + AR metadata AR Contents metadata Synchronization AR UI Terminal bend sensors vibration motors kids Travel education kids travel education AR region Happy birthday -Jane Combine realistic and immersive contents overlaying over broadcasting program in order to provide augmented information and allow users to select/control on the information

7. Multilingual audio content provider (CP) Broadcaster Smart TV Broadcasting channel smart device Internet metadata Chinese Vietnamese Pilipino Japanese For example when a multi-cultural family is watching TV, the audio of other language for foreign family member who is not familiar with the broadcasting language is provided through the internet to the second device 7 Hybrid Media (Contents) Service Multilingual Broadcasting Service

8. Travel information (hotels, restaurants, transportation, etc.) Broadcasting contents Hybrid Media (Contents) Service During watching TV, user is wondering about the place in the scene, actor, or accessories which actor is wearing. TV searches those information in the internet and show on TV screen or second device WSG(Wondering Scene Guide) Service Travel content provider (CP) Broadcaster Broadcasting channel Internet metadata

9. Hybrid Media (Contents) Service Provides various angle views using the synchronization technology of hybrid networks. A user can watch multi-viewpoint contents on smart devices while watching broadcasting program on smart TV Multi-viewpoint Broadcasting Service

10. Hybrid Media (Contents) Service Standard items Mobile Channel Broadcasting Channel Internet Broadcasting with Metadata VoD contents Value added contents Home device control Metadata Synchronization Personal device connection : Items to be standard Protocol between TV & second device Protocol for downloading contents

11. Hybrid Media (Contents) Service Standard APIs Broadcasting server API Delivery mechanism of broadcasting contents with metadata Metadata for interlocking broadcasting contents and service contents Service server API Delivery mechanism of service application and service contents to the receiver Receiver API Access to the metadata from broadcasting stream, synchronization between broadcasting contents and service contents, requesting of service application and contents, play control, user authentication Secondary device API Synchronized protocol between receiver and secondary devices

12. Hybrid Media (Contents) Service Conclusion Hybrid media service provides user specific, value added, and interactive broadcasting services by harmonizing and synchronizing broadcasting and broadband contents For the interoperability between various service servers providing hybrid media service, common APIs needs to be standardized those are; Broadcasting server API Service server API Receiver API Secondary device API