2. The digital revolutionThe cloud revolution vs

3. Extensible multi-tenant Media Services platform on Windows Azure The best of Microsoft Media Platform Components on Windows Azure ISV/ASP Partners build their offerings as integrated Media Services components or build end-to-end media solutions on top Customers build their own solutions on top or use an application from Windows Azure Marketplace

4. Quick and Easy Media Services enable content companies and solution providers to more quickly and easily build end-to-end media workflows on Windows Azure, a scalable and global cloud platform. Open and Flexible Media Services provide pre-built, ready-to-use, first-and third-party technologies that enable custom solutions to create, manage, and distribute content for all the devices and platforms you care about. Powerful and Cost-Effective Media Services provide a scalable, reliable and cost-effective infrastructure allowing you to focus on your core business and the valuable features that differentiate your products.

5. Broadcasters Network Operators Content Owners Enterprises EncodingAnalytics Windows Azure Media Services Live Streaming Format Conversion Content Protection On-Demand Streaming AdvertisingIngestion

6. “Build-On” Media Partners and Customers Azure CDN Partner CDNs Origin Caching “Build-In” Partner Media Processors

7. Build-On Build-In Offer unique components alongside Microsoft-provided capabilities Allow other Partners and Customers to utilize your components directly through Media Services interface Expose your services via the Windows Azure Marketplace Microsoft handles operational complexity, service management and billing Deliver SaaS media offerings and differentiate and by adding value on top of Media Services Create end-to-end or task-specific applications Utilize all built-in Media Services components or mix and match with your external resources Customize and resell under your brand

8. Do-It-Yourself 3 rd Party Solutions

9. Player Applications (e.g., NBC, Comcast) Player Frameworks (e.g., MMPPF, HTML5 framework) Client SDK / Porting Kits (e.g., SSME, SSPK) Media Pipeline (e.g., Silverlight, GStreamer) Platform (e.g., Windows/ Linux)

10. TAP On-Demand December 2011 – April 2012 Preview On-Demand May 2012 – August 2012 Release 1 On-Demand Only Fall 2012 Preview – Live Streaming May 2012 – Fall 2012 Release 2 Live+On-Demand Winter 2012 TAP: Encoding December ’11 -Ingest (HTTPs) -Encoding and Job management -Encryption -Download -Client SDK -Partner SDK TAP: Encoding December ’11 -Ingest (HTTPs) -Encoding and Job management -Encryption -Download -Client SDK -Partner SDK Preview: Encoding and Delivery May ‘12 Adds… -Partner encoders -Ingest via UDP -Origin servers -CDN delivery Preview: Encoding and Delivery May ‘12 Adds… -Partner encoders -Ingest via UDP -Origin servers -CDN delivery TAP: Live May ‘12 -Channel creation -Channel management -Live Streaming (Smooth and HLS) TAP: Live May ‘12 -Channel creation -Channel management -Live Streaming (Smooth and HLS) Preview: Live Q3 CY12 Adds… -Transport Stream ingest -Ad insertion -Rough Cut Editing Preview: Live Q3 CY12 Adds… -Transport Stream ingest -Ad insertion -Rough Cut Editing

12. Azure CDN Media Services REST API Partner UDP Upload Application UDP Azure Blob Storage Create Assets Client Application HTTP Upload via SAS URL Submit Jobs Windows Azure Media Services FTPs, Azure, S3, HTTP URL Upload / Download Service Job Scheduler Media Services Origin Servers Encoders, Transmux & Encrypt Encoders, Transmux & Encrypt Partner Encoders, Transmux & Encrypt PlayReady License Servers FTP/s, HTTP/s Media Services Client Library Player IngestTransformDeliver Partner UDP File Receiver Asset Metadata Key Management Partner CDNs

14. Job Creation Media Processing Delivery Ingest Assets

17. Files Access Policies Content Keys Asset

18. Job Task

19. Job Creation Media Processing Delivery Media Processing

20. Azure Media Services On-Demand Partner Media Processor IMediaProcessor IMediaProcessorHost IMediaTask