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EMV Panel: Part Two (Follow up to Last Year’s Panel) Joseph D. Tinucci, AAP, CTP Kim Smith-Gross, CTP Matt Davies, AAP, CTP, CPP 2015 ROCKY MOUNTAIN SUMMIT
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EMV Liability Switch In October 2015 liability switches from card- issuing financial institution to merchant: If merchant can’t process an EMV transaction AND the transaction is on a counterfeit card Bad news – the majority of fraudulent transactions are from counterfeit cards Very likely to be the first of several liability switches (more types of fraud to be borne by merchant) 2015 ROCKY MOUNTAIN SUMMIT
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Processing EMV Transactions Customer (or clerk) inserts card into terminal Card stays in machine until transaction completed Machine asks for either signature or PIN from customer Machine tells customer (or clerk) to remove card Machine will still process mag stripe- only cards (current process) 2015 ROCKY MOUNTAIN SUMMIT
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PIN versus Signature Most card issuers will send out chipcards with signature authorization Signature is useless as authorization method, just like current process Reasoning: Customers will be disrupted / inconvenienced by change in process PIN authorization adds communication with chip in card to confirm card’s owner 2015 ROCKY MOUNTAIN SUMMIT
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Fraud Expectations Other countries have found that card present / counterfeit fraud moves from EMV-capable to non-EMV-capable merchants Then, fraud moves online Total fraud does not go down No clear path to EMV for online transactions Designed for card-present activity, not for card-not-present transactions 2015 ROCKY MOUNTAIN SUMMIT
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Where Else Can EMV Help? Other in-person payment methods can benefit from more robust authentication Mobile payments (smartphones, tablets) Laptops with embedded card readers Radio Frequency ID (RFID) (contactless) payments Other stuff? 2015 ROCKY MOUNTAIN SUMMIT
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The Panelists Joseph D. Tinucci, AAP, CTP Assistant Treasurer, University of Colorado (303) 837-2185, joe.tinucci@cu.edu Kim Smith-Gross, CTP Cash Manager, Catholic Health Initiatives (720) 874-1715, kimsmith- gross@catholichealth.net Matt Davies, AAP, CTP, CPP Payments Outreach Officer, Federal Reserve Bank of Dallas (214) 922-5259, matt.davies@dal.frb.org 2015 ROCKY MOUNTAIN SUMMIT
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