1. RFID A Zebra Perspective
Marty Johnson

2. Facilitated & Broader Adoption Facilitated & Broader Adoption
Is RFID Real This Time?
Solution moving to next phase on latest adoption lifecycle … this time it is broader, and deeper
RFID 2010
Shift from Understanding to Commitment indicates beginning of broader and facilitated adoption
Facilitated & Broader Adoption
Facilitated & Broader Adoption
Committment
Committment
Understanding
Understanding
Awareness
Awareness
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
Source: VDC Research Webcast - 8/10 RFID & Barcode: State of the Industry

3. Customer Adoption Drivers
Top RFID System Adoption Drivers
Need for real time data Vs batch
Gain competitive advantage
Reduce operating costs
Enhance security via RFID
Technology price declines
Better visibility of inventory position
Compliance
Reduce labor costs
Financial ROI
Visibility of other RFID success
Source: ABI Research (annual RFID end-user Survey Report – Q1 2011

4. Global RFID Market Size
Includes All Solution Components)
2009
2014
CAGR
$ MM
% Share
TRANSPORTATION
$156.8
27.1%
$558.8
18.9%
28.9%
GOVERNMENT
$103.8
17.9%
$269.6
9.1%
21.0%
CPG
$128.9
22.3%
$522.2
17.6%
32.3%
RETAIL
$53.5
9.2%
$473.7
16.0%
54.7%
COMMERCIAL SERVICES
$29.3
5.1%
$210.3
7.1%
48.3%
AUTOMOTIVE
$47.4
8.2%
$83.1
2.8%
11.9%
HEALTH CARE
$19.7
3.4%
$79.8
2.7%
32.2%
ELECTRONICS
$12.4
2.1%
$46.8
1.6%
30.5%
PHARMACEUTICALS
$8.2
1.4%
$54.7
1.8%
46.2%
OTHER
$18.9
3.3%
$663.2
22.4%
103.8%
TOTAL
$579
$2,962
Verticals Continue to Evolve and Expand – Many Niche Applications
Source: VDC Research Webcast - 8/10 RFID & Barcode: State of the Industry

5. Diverse Applications Driving Growth
Supply Chain Management and Inventory Control
Fashion / Apparel
Luxury Goods
Airplane parts
Asset Tracking & LBS
IT and Medical Equipment
Vehicles, Containers, Pallets
People
Baggage Handling
Airports
Rail
Marine
Sensing / Monitoring
Produce/Food products
Museums/Artifacts
Life Sciences/Pharmaceuticals
Shop-Floor Automation
Consumer Electronics
WIP
Automotive
CPG
Automatic Vehicle Identification
Parking authorization
Traffic control
Registration

6. Where Are The Deals…….Retailers
Not just the big apparel names
Smaller retailers & specialty stores see same benefits & are getting engaged
Example: Pawn shop with over 300 stores - need 1-2 printers per store
Different set of decision-makers

7. Where Are The Deals……Retail Suppliers
Currently: jeans, basics, intimates, tires
Next: footwear & boxed electronics - TV, DVD, cameras, etc.)
Picture courtesy Checkpoint Systems

8. Apparel RFID Tagging Example
Apparel manufacturer encoding 1 MM tags/wk, 50M tags/yr
8 Printers, 200k tags/day, 5 days/wk
On-pitch encoding reduces media costs by $750,000/yr
A single printer encoding 25k labels/day will consume $500k of RFID media per year!
Printer pays for itself in 2 weeks from media saving
Throughput as high as 100+ tags per minute

9. Where are the Deals? Manufacturing Healthcare
Relatively simple applications to gain visibility
Healthcare
More and more applications for specimen tracking are popping up

10. Specialty Printing Solutions
High Performance Printers
Mid-Range Printers
Desktop Printers
Patient ID Printer
Performance Class Card Printers
Security Card Printers
Kiosk Printers
Mobile Printers
Specialty Supplies
RFID Printer/Encoders
Value Class Card Printers
Retransfer Card Printers
Label Design Software
Networking Products
Print and Apply Engines
Printer Management Software
Card Printer Supplies
ID Solutions

11. Questions